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Use social media to help you go from starlet to star

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For the Toastmaster District 8 conference in St. Louis, Mo., May 18, 2013. Use Social Media to Help You Go from Starlet to Star! Session Leader: Genevieve Howard, M Ed The place to be in the 1930s and 1940s was Classic Hollywood. Where's the place to be now? In social media like Facebook and Twitter! Learn how to add glamour to your online presence. We'll talk about setting goals for your communication efforts. You'll receive handouts to help you create your own action plan and apply what you learn. Whether you want to be seen as chic, elegant or dashing, you'll learn how to understand your audience and get them interested in your image and message. You'll leave ready to make your name top billing!
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Use social media to help you go Genevieve Howard genevievehoward.com @HowGen #ClassicD8 Jean Harlow from starlet to star
Transcript
Page 1: Use social media to help you go from starlet to star

Use social media to help you go

Genevieve Howard

genevievehoward.com

@HowGen

#ClassicD8

Jean Harlow

from starlet

to star

Page 2: Use social media to help you go from starlet to star

Today’s Top Billing

• Goal

• Appearance

• Audience

• Content

• Care and upkeep

• Future success

@HowGen

Page 3: Use social media to help you go from starlet to star

Goal

@HowGen

Page 4: Use social media to help you go from starlet to star

@HowGen

If you don’t know where you’re going, how will you get there?

Page 5: Use social media to help you go from starlet to star

Appearance

@HowGen

Page 6: Use social media to help you go from starlet to star

Look your best

Eddie Albert and Grace Brandt @HowGen

Page 7: Use social media to help you go from starlet to star

Look at your

pages with a set designer's

eye.

Scenic designer Robert Edmond Jones

@HowGen

Page 8: Use social media to help you go from starlet to star

Set the stage so it matches

your brand and the tone of

your message.

@HowGen

Page 9: Use social media to help you go from starlet to star

@HowGen

Page 11: Use social media to help you go from starlet to star

Audience

@HowGen

Page 12: Use social media to help you go from starlet to star

Connect with your audience

Your audience is NOT “everyone.”@HowGen

Page 13: Use social media to help you go from starlet to star

Target your audience.

@HowGen

Page 14: Use social media to help you go from starlet to star

The more focused

your audience,

the better!

Joan Banks@HowGen

Page 15: Use social media to help you go from starlet to star

When your audience turns against you…

@HowGen

Page 16: Use social media to help you go from starlet to star

Avoid being a horror show

Lon Chaney @HowGen

Page 17: Use social media to help you go from starlet to star

Content

@HowGen

Page 18: Use social media to help you go from starlet to star

Post desirable content

@HowGen

Page 19: Use social media to help you go from starlet to star

300 million photos uploaded to

Facebook every day@HowGen

People like photos!

Page 20: Use social media to help you go from starlet to star

Blogs, videos, links,

polls, quotes, questions

:what makes

sense for you?

Carole Landis@HowGen

Page 21: Use social media to help you go from starlet to star

What is your goal?

@HowGen

Page 22: Use social media to help you go from starlet to star

Care and upkeep

@HowGen

Page 23: Use social media to help you go from starlet to star

Keep up with your new connections

Grace Kelly and Clark Gable@HowGen

Page 24: Use social media to help you go from starlet to star

Interact!

Greta Garbo, Armand Kaliz & Antonio Moreno@HowGen

Page 25: Use social media to help you go from starlet to star

Be kind and thank those who help you.

Clark Gable @HowGen

Page 26: Use social media to help you go from starlet to star

Check in with your audience.

Clark Gable

@HowGen

Page 27: Use social media to help you go from starlet to star

Future success

@HowGen

Page 28: Use social media to help you go from starlet to star

Make dates to succeed

Clark Gabel @HowGen

Page 29: Use social media to help you go from starlet to star

Create an editorial calendar.

@HowGen

Page 30: Use social media to help you go from starlet to star

Decide how often you'll post.

@HowGen

Page 33: Use social media to help you go from starlet to star

Q & A

Assessment and Plan Handout

@HowGen

Page 34: Use social media to help you go from starlet to star

Your turn to shine!

Estelita Rodriguez @HowGen

Page 35: Use social media to help you go from starlet to star

Photo credits

Photos without photo credit are from

Wikimedia Commons and the Library of

Congress.

Photos with photo credits are under the Creative Commons attribution license.

@HowGen

Page 36: Use social media to help you go from starlet to star

Thank you!

Genevieve Howardgenevievehoward.com

[email protected]

@HowGen


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