Use the Business Model Canvas to Test Your Idea

and Win!

Hello!I am Jennifer Simon.

I’m the DirectorOhio University Innovation Center

Why the Business Model Canvas?

New Idea Template

Value Proposition

How do you find a winning Value Proposition?

Product Perspective + Market Perspective =Product/Market Fit!

Slide Provided by Bethany George

Gain Creators■Newness/Something

fun■Performance■Customization■“Getting the Job

Done”■Design■Brand/Status

Pain Relievers■ Price■ Cost Reduction■ Risk Reduction■ Accessibility■ Convenience■ Usability

FIND a winning Value Proposition!

Customer Segments – For Whom Are You

Creating Value

■Everyone (WRONG)

Customer Relationships

Dedicated Service

Automated

Quarterly Meetings

Annual Parties

Channels

■Physical Store Front■Virtual■Home Delivery■Mixture of all

Revenue StreamsUsage Fees

Asset Sale

Subscription Fees

Lending, Renting, Leasing

Licensing

Advertising

Key ActivitiesPlatforms

Marketing

Production

Sales/Customer Sales

Delivery

Key ResourcesPhysical

Financial

Human

Intellectual

Key PartnershipsWhich partnerships are critical to our business

Who are our critical suppliers

Which of our suppliers and partners are sourcing key resources

What types of partnerships would suite our needs

What is the best cluster/supply chain where I should be located

Cost StructureFixed Costs

Variable

Economies of Scale

Economies of Scope

Test Every Assumption Until You Get It Right!!

GET OUT OF THE BUILDING! TALK TO PEOPLE!

“The only way to win is to learn faster

than anyone else.

--Eric Ries

Thanks!Any questions?

You can find me at simonj@ohio.edu