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Internet Marketing Essentials3 Keys to Grow Your Business with Integrated Online Strategies

Internet Marketing Essentials:3 Keys to Grow Your Business with Integrated Online Strategies

Presented by Jim F. Kukral, USF Online Program Instructor

JimKukral.com

Understanding the Key Disciplines in Internet Marketing

Internet Marketing Model

Understanding the Key Disciplines inInternet Marketing

Proessional evelopment Certificate | USanFranOnline.comInternet Marketing Essentials: 3 Keys to Grow Your Business with Integrated Online Strategies | USanFranOnline.com

Why Internet Marketing?• What is Internet Marketing?• What is the Internet Marketing Model?• What makes it such a great opportunity? (Past vs.

present)• It’s not about “getting rich quick”

Highlights of Search, Social, Content, Email, Analytics,

AffiliateUnderstanding the Key Disciplines in

Internet Marketing

Proessional evelopment Certificate | USanFranOnline.comInternet Marketing Essentials: 3 Keys to Grow Your Business with Integrated Online Strategies | USanFranOnline.com

Internet Marketing Methodologies

• Search, Affiliate, Email, Landing Pages, Content Marketing, Social and so much more…

• What works best for your goals? How to choose?• The Internet Marketing Funnel

Creating an IntegratedMarketing Plan

Planning Your Initiatives & Defining Goals

Creating an Integrated Marketing Plan

Identifying Your Target Audience

Creating an Integrated Marketing Plan

Proessional evelopment Certificate | USanFranOnline.comInternet Marketing Essentials: 3 Keys to Grow Your Business with Integrated Online Strategies | USanFranOnline.com

Who Is Your Target?• Discover your target audience online• Use online tools to research• Create your typical customer profile• Where do they go online? What do they look for?• What problems can you solve for them?

Building a Web Presence

Role of the Website

Building a Web Presence

Proessional evelopment Certificate | USanFranOnline.comInternet Marketing Essentials: 3 Keys to Grow Your Business with Integrated Online Strategies | USanFranOnline.com

Building A Footprint Online…• Customers need multiple places to find you• If you can’t be found easily, you don’t exist• Your website is your home base• Claim your digital land

Role of Blogs, Podcasts and Social

Building a Web Presence

Proessional evelopment Certificate | USanFranOnline.comInternet Marketing Essentials: 3 Keys to Grow Your Business with Integrated Online Strategies | USanFranOnline.com

Creating Content…• What is content marketing?• Blogs, podcasts, videos, infographics, social

media updates, etc…• Drive interested customers into your sales funnel• Monitor ROI• Secret to success? Taking action & failing• Wash, rinse, repeat

Final Thoughts

Proessional evelopment Certificate | USanFranOnline.comInternet Marketing Essentials: 3 Keys to Grow Your Business with Integrated Online Strategies | USanFranOnline.com

Final Thoughts…• Secret to success? Taking action & failing• Wash, rinse, repeat• Teach what you know and love• Believe

To see the full Webinar Replay

http://bit.ly/tight-content-marketing

Usanfranonline.com

Other Webinars, Informative Videos & Resources

Social Media Strategy – A Checklist for Success

The Evolution of SEO

The Future of SEO

University of San Francisco’s Online Resource Center

Thank You!

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