USE YOUR HEADTM

Healthy hair begins when it’s free from stress. Reduce the chemical overload.

We challenge the artificial norms of professional haircare with formulations that are both effective and gentle. Removing harsh chemicals wherever possible while including natural extracts and active minerals that deliver real benefits.

COLOR. HAIRCARE. STYLING.

THE PIONEERS OF

At the heart of O&M is our proprietary CCT™ system. We believe that no client should be exposed to unnecessary chemicals and no hairdresser should have to constantly work with them.

CCT™ is a revolutionary hair system that helps dispel the myths surrounding ammonia free hair color. CCT™ delivers clean, lustrous blondes, bright fashion shades and lasting, vibrant colors while completely covering gray. As a technical innovator, our formulating chemists look to remove harsh chemicals wherever possible while including natural extracts and active minerals that deliver real benefits.

By reducing their chemical dependence our breakthrough formulas put less stress on hair while ultimately improving the hair’s condition. However, it’s important to acknowledge that a chemical reaction must occur for hair color to be effective. We understand that the number one priority of any colorist is to deliver professional results to their valued clients time after time.

All O&M products are developed with the critical input of practicing hairdressers. We understand that to be truly effective our formulas have to deliver in the real world – so once created they are rigorously salon tested to ensure that, while technically advanced, they are also easy to use.

A M M O N I A - a chemical that swells the hair cuticle so that color can be absorbed all the way through the hair.

scalps and watery/red eyes while getting their hair colored. Replacement: M E A - an alkaline agent that swells the hair cuticle so that it can be absorbed all the way through the hair. It is odorless and gentle on hands and on hair.

P P D - Paraphenylenediamine is a chemical substance that is widely and traditionally used as a permanent hair dye. People who are highly allergic to PPD have not been able to dye their hair with traditional hair color.

reddening and swelling of the scalp and face.

and can result in contact urticaria and anaphylaxis.Replacement: P T D S - p-Toluenediamine Sulfate. Recent studies suggest that over 50% of people who could not use color containing PPD due to allergy were able to use PTDS alternative. It is used at low levels within O&M formulations.

R E S O R C I N O L - is used as a coloring agent and is also commonly found in topical acne treatments. When flushed into the environment it is suspected to be toxic to fish.

Replacement: 2-Methylresorcinol or 4-Chlororesorcinol - depending on the selected shade. According to Skin Database ratings

not create the same environmental issues as Resorcinol.

The world is changing and many of us are looking for more natural solutions. We’re becoming chemically conscious and are increasingly concerned about the amounts of harsh chemicals used in everyday cosmetics and haircare products. Pregnancy, illness and skin sensitivity has also led many consumers to seek out products with a lower chemical compound.

We were one of the first to go ammonia free and continually review the clinical testing around chemicals. We do our own in salon testing before making a decision about what is removed and what ingredient replaces it.

We want our customers to be safe. To this end a patch test is essential before any color usage.

WHEN MINUSMAKES A POSITIVEThree ingredients that we’ve chosen to exclude and what they’ve been replaced with.

9 9 P E R M A N E N T S H A D E S

Free of Ammonia, PPD & Resorcinol Formulated for and exclusive to salon professionals Achieves up to 5 levels of lightening 100% Gray coveragePleasant smelling

O&M has always been Ammonia free, but we weren’t going to stop there. Our revolutionary Mineral CCT™ Permanent Color now delivers vibrant and long lasting results after we’ve also removed PPD and Resorcinol. This major breakthrough means that the ever growing line of clients who find themselves allergic to PPD may finally have a formula that works for them too. What gives Mineral CCT™ its edge is its unique blend of active ingredients. Micro color pigment

natural ingredients to deliver professional, healthy results.

M I N E R A L C O M P L E X

Three minerals that deliver extra performance to all O&M Mineral CCT™ Permanent Colors. I L L I T E - Deeply penetrates allowing the micro pigment molecules to permeate and saturate the hair with color.

K A O L I N - Works as a strong protector, it guards against color fade and ensures the color stays locked in for longer.

M O N T M O R I L L O N I T E - Boosts the health of the skin on the scalp and the hair, making sure it stays in the best condition while it’s colored.

Complimenting this powerful mineral mix is a blend of natural ingredients that nourish the hair and skin. Sunflower Seed Wax infuses moisture and shine, while Sweet Almond Oil gently

O&M’s next generation of demi-permanent colors. Ammonia-free, the innovative gel formula delivers 28 vivid, high-gloss shades that enhance natural color, add luminous tones and is gray blending. Enriched with antioxidant Tasmania Sea Kelp, Liquid CCT’s formula also contains a unique blend of nourishing Macadamia and Argan Oils to leave the hair feeling soft, healthy and glossy.

We’ve created a duo of lighteners that are specially formulated to be gentle on hair and hands.

O & M P E A R LOur Pearl Lightener comes in two variants, White and Blue, are completely ammonia free and enriched with the soothing properties of Aloe Vera. Pearl lighteners also contain mineral Kaolin to guard against color fade, and Montmorillonite to protect the skin and hair.

O & M K E R AT I NOur violet Keratin Lightener works to gently and efficiently lift helping to create cool blondes using its own Keratin amino acid complex. Keratin’s protein structure is similar to the hair’s own structure helping it to rebuild and protect while the lightener penetrates the hair shaft. The hair is also able to retain its own natural moisture content.

K E Y B E N E F I T SL I Q U I DThe gel liquid formula is enriched with natural antioxidant Tasmanian Sea Kelp. O&M Liquid CCT™ Colors enhance natural color, add tone depth, are color balancing, gray blending and are perfect for color correction work. They leave the hair incredibly glossy.

O I L B L E N D SO&M Liquid CCT™ Colors contains a blend of Macadamia and Argan Oils leaving the hair soft, glossy and nourished.

A M M O N I A F R E EO&M Liquid CCT™ Colors are 100% ammonia free. No fumes. No odor.

LIGHTENING SOURCE

All O&M lighteners are specially formulated to give professional results while lightening gently and are especially beneficial to those with sensitive skin, fine and or damaged hair. They can be used on or off the scalp. They work with our O&M Activator range that has the nourishing benefits of Avocado and Macadamia Nut Oils and native Australian ingredients Lilly Pilly and Quandong to strengthen and condition through the coloring and lightening process.

HAIRCARE

We’ve thought hard for hair and developed a shampoo & conditioner to suit every hair type.

Leaving out harsh chemicals including Parabens, MIT and Triclosan, we’ve replaced them with natural native actives from O&M’s birthplace of Australia. Sourced from diverse geographical locations from the desert to the ocean, these Australian native actives deliver many benefits while nourishing and protecting the hair.

All O&M Shampoos and Conditioners are specially formulated for colored hair and are designed to guard against color fade with built in UV Protection.

HAIRCARE

Each O&M Shampoo has its own graphic colored cap to help make selecting the right one simple.

HYDRATE & CONQUER F O R U L T I M A T E H Y D R A T I O N

A daily dose of hydration. Give dry, damaged or colored hair some TLC with nutrient-rich Tasmanian Sea Kelp rich in Vitamins A, B, C & E while 13 amino

FINE INTELLECT F O R B U I L D I N G V O L U M E

Take back control. Pump up fine, flyaway hair with the regenerating properties of Jojoba Seed Oil. Lilly Pilly builds firmness into the hair roots, adding fullness and staying power to lightweight, limp locks.

CONQUER BLONDE C O L O R M A I N T E N A N C E

Banish the brass. Over time even the finest of blondes can turn yellow and dull. Maintain color (including true natural grays) and hair condition for longer with this unique formula. Specially developed to promote cooler tones, Conquer Blonde keeps salon color looking fresh.

ORIGINAL DETOX F O R T H E U L T I M A T E C L E A N S E

Bank on me to remove deposits. Styling products, chlorine and natural oil build-up can make hair dull. Australian River Mint deeply cleanses without stripping essential oils, and Peppermint refreshes with cooling effect.

MAINTAIN THE MANE A D A I L Y R I T U A L

shampoo cleanses while Banskia Flower - rich in antioxidants and

While each shampoo has its own colorful character all conditioners share a singular hue.

TREATMENTS

PHTHAL ATES - Cling to the hair to give it fragrance and also gives hair product such as gels more staying power. Exposure to phthalates in pregnant women can cause harm during critical periods of a child’s development.

SULFATES - Are used to clean the hair of its natural oils leaving the hair feeling dry and looking matte. Denatures skin proteins and largely effects people with contact dermatitis.

PARABENS - Have antifungal and antibacterial properties that act as a preservative for maintaining freshness and longer product shelf life. One of the leading chemicals that can cause skin irritation and contact dermatitis.

PROPYLENE GLYCOL - Used to bind many haircare products together and retain moisture content not only on the hair but also in packaging. Propylene glycol has been linked to causing headaches, backaches and kidney problems.

M.I .T. - the high exposure to the scalp through haircare, MIT in hair products greatly damages skin cells, causing itching, flaking and soreness on the scalp.

TRICLOSAN - Another chemical that is used to kill bacteria on the hair. Triclosan’s manufacturing process can also create dioxin, a powerful hormone disrupter that can have long term health effects.

SODIUM CHLORIDE - Strips moisture, elasticity and keratin from the hair and is to be avoided when using Keratin straightening.

WHAT’S NOT INCLUDEDHere are some of the “everyday” chemicals we’ve left out of our haircare and styling products. For some the science isn’t yet final on whether these substances are cause for concern but if we can find effective alternatives, then where’s the harm?

THE POWER BASE P R O T E I N M A S Q U E

The king of lifts for damaged hair. This intense, double-action treatment helps restore your mane from within through the miraculous properties of wheat protein. Apricot Kernel Oil and Sweet Almond Oil

SEVEN DAY MIRACLE M O I S T U R E M A S Q U E

Use this hair masque religiously. This treatment will leave all hair types deeply moved with its unique blend of Australian native oils. Cold-pressed, Certified Organic Argan Oil and Macadamia Oil help to fortify

and silky smooth.

Two treatments complete our wet range but they pack a punch greater than their

Both full size treatments also come as a handy 50ml making them the perfect travel partner.

ST YL ING

Our styling essentials are salon tried & tested. An extension of the O&M brand’s ethos, they have been developed to deliver low chemical, everyday healthy hair products for clients.

K-GRAVEL T E X T U R E C L A Y

Create the rough. Achieve shape and definition with this pliable natural molding clay. Beeswax and Soya Wax combine to give hold while fine grade Pumice Stone adds texture. The matte finish it gives is thanks to clay mineral Kaolin.

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STYLING

ORIGINAL QUEENIEF I R M H O L D H A I R S P R A Y

Set and Forget. Original Queenie is a twist on the stone cold classic. Its flexible hold will survive a hundred and one brush strokes without complaint - no flakes or unwanted stickiness here. Australian native Lilly Pilly extends hold by reducing unwanted oil, while Quandong adds weightless protection to nourish the hair.

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FRIZZY LOGICS H I N E S E R U M

blend of native Australian ingredients, including cold-pressed Certified Organic Argan Oil and Macadamia Nut Oil, calms and smoothes your hair, resists humidity, while adding shine to give a silky, lustrous texture.

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KNOW KNOTTC O N D I T I O N I N G D E T A N G L E R

Dread nothing. Get tangle free with this perfect blend of nourishing Australian natural ingredients. Cold-pressed Certified Organic Argan Oil and Macadamia Nut Oil combine to recondition the hair leaving it glossy and knot-free.

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SURF BOMBS E A S A L T S P R A Y

Let’s get messed up. This texture spray is a shot of the sea when a dunk in the ocean isn’t possible. Surf Bomb delivers that effortless, sexy tousled look without drying out your hair or dumping sand in the shower.

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ATONICT H I C K E N I N G S P R I T Z

Gives bang to your blowout. This setting spray is a must for blow drying and heat styling. The formulation contains Lilly Pilly, a native Australian antioxidant that adds volume to hair to increase body. Aloe Vera adds shine without weighing the hair down.

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ROOTALICIOUSR O O T L I F T

This product will help your hair stand up and get noticed. Rootalicious forms an invisible barrier around the roots to support and lift hair. A native Australian duo of natural actives work together to protect hair and pump up the volume. Lilly Pilly works body into the roots and Quandong conditions and protects the hair from styling.

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STYLE GURUS T Y L I N G C R E A M

Use this style master for a myriad of looks. Try a little for texture, or add some more with a blow dry for greater volume. Formulated with native Australian ingredient Banksia Flower, rich in amino acids and vitamins A, C and E, to smooth and soften the hair texture.

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STYLING

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ORIGINALMINERAL.COM SASI Group Pty Ltd, 15 Salisbury Street, Botany, NSW 2019, Australia. T: 1300 724 635 SASI USA LLC, PO Box 693, Parlin, NJ 08859, USA. Toll-free: (855) 626-3600