2. Variety Velocity Volume 3. sourceformattimequerystoragedelivery 4. The platform that makes data play nicely together. 5. Big Data 6. Big Agile Data 7. The data journey 8. Structured Unstructured Semi-Structured 9. In practice 10. Harvest Unify Store httpTTimeDISQDeliverIn MemoryfileCContextFTPUnstructuredRelationalSSignalGraphemailAPIVDocument StoreValueFile Systemmarket place Big Tablesecure serverEverything is a source...Unified DataEnterprise Data Store 11. Some examples