User Adoption: This Time It’s Personal

About Me …• Live Elements > SusQtech > Protiviti• SharePoint 2007, 2010 & 2013• Specialize in content strategy,

information architecture, SharePoint governance

The next 60 minutes …• What is User Adoption?• The User Adoption Toolbox• Developing a Successful Strategy• Straight From the Users

User Adoption Strategy

The planning, development and management of processes aimed at changing organizational behavior, often with regard to the dissemination of new information technologies.

What is User Adoption?

• Change Management• ROI• Behavior Change

PROJECT SUCCESS

User Adoption Model

Innovators

2.5%

EarlyAdopters

13.5%

EarlyMajority

34%

Late Majority

34%

Laggards

16%

Early Adopters

RoadshowSandboxBulk Loading PartiesExecutive SupportWeb-based Training

Early Majority

Real-to-Life ScenariosClassroom Training

Late Majority

Exemplar StoriesEasy First StepsNo Other OptionsOne-on-One Training

Feature Sets• Help Desk• Personalized Homepages• Classified Ads• Profiles• Directories

• Business Intelligence Dashboards• Colleague Pictures• Social Media Integration• Message from the CEO

What feature do you wish your intranet offered?

• HR Information• Access without VPN• Accurate Phone Directory

Your Successful Strategy• Document it• Ensure usability• Ensure search• Ensure content

User Adoption Calendar

Usability Testing

• Optimal Workshop (Sort and TreeJack)• Testing Centers• Even a Webex or Go To Meeting

“If it had a search.”

“If I could find things.”

“If there was better access to the things I need.”

What would incentivize you to use your intranet?

Better Search!!!!!

Ensure Content• Governance• Taxonomy & Metadata• Content Transformation

Sort the following content in order of importance. I look for ____________ when I’m on our intranet.

1. Help Desk2. HR Information3. Document Storage

Case Study: We’ve Tried and Failed• Large association• Online Community and SharePoint 2010 adoption• Recent challenging technology implementation

Keys to Success• Extensive training plan• Exemplar Stories• Influencers

So Where Are We?• We’ve identified our target group of adopters• We’ve created a multi-faceted strategy based on the

different characteristics of those adopters• We’ve documented the strategy• We’ve focused on key pieces of the intranet that we

know will give us the biggest bang for our buck

Additional Resourceswww.spsdemo.com

www.nothingbutsharepoint.comwww.toddklindt.com