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WebVisions 2008 UX Best Practices Nick Finck May 22nd, 2008 WebVisions, Portland 1
| Date post: | 17-Oct-2014 |
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Technology |
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WebVisions 2008
UX Best Practices
Nick FinckMay 22nd, 2008WebVisions, Portland
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WebVisions 2008
Who the hell is this guy?
• Blue FlavorDirector of User Experience, co-founder, partnerhttp://www.blueflavor.com
• Digital Web MagazinePublisher and founderhttp://www.digital-web.com
• User Experience NetworkSeattle Local Ambassadorhttp://www.uxnet.org
• My Personal Sitehttp://www.nickfinck.com
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What I am going to be talking about
• Overview of UX
• The Criteria
• The Sites
• Key Takeaways
• Questions
• Audience Submissions
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What is User Experience?
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User Experience (abbreviated: UX) is the quality of experience a person has when interacting with a specific design. is can range from a specific artifact, such as a cup, toy or website, up to larger, integrated experiences such as a museum or an airport.”
- User Experience Network (www.uxnet.org)
“
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UX Defined
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Use
r N
eeds
Technical Requirements
Business C
onstraints
What things factor in to the ideal user experience?
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Who controls the User Experience?
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Who controls the User Experience?
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InformationArchitect
WebDesigner
InteractionDesigner
InformationDesigner
UsabilitySpecialist
Who controls the User Experience?
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InformationArchitect
WebDesigner
InteractionDesigner
InformationDesigner
UsabilitySpecialist
Who controls the User Experience?
IdentityDesigner
Taxonomist InteractiveMarketer
Human FactorsExpert
ContentSpecialist
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InformationArchitect
WebDesigner
InteractionDesigner
InformationDesigner
UsabilitySpecialist
Who controls the User Experience?
IdentityDesigner
Taxonomist InteractiveMarketer
Human FactorsExpert
ContentSpecialist
UX Lead
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Criteria
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The Criteria I Used
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The Criteria I Used
• Ease of Use (Usability)
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UsabilitySpecialist
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The Criteria I Used
• Ease of Use (Usability)
• Intuitiveness (Information Design)
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InformationDesigner
UsabilitySpecialist
WebVisions 2008
The Criteria I Used
• Ease of Use (Usability)
• Intuitiveness (Information Design)
• Structure (Information Architecture)
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InformationArchitect
InformationDesigner
UsabilitySpecialist
WebVisions 2008
The Criteria I Used
• Ease of Use (Usability)
• Intuitiveness (Information Design)
• Structure (Information Architecture)
• Visual Aesthetic (Visual Design)
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InformationArchitect
WebDesigner
InformationDesigner
UsabilitySpecialist
WebVisions 2008
The Criteria I Used
• Ease of Use (Usability)
• Intuitiveness (Information Design)
• Structure (Information Architecture)
• Visual Aesthetic (Visual Design)
• Functionality (Interaction Design)
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InformationArchitect
WebDesigner
InteractionDesigner
InformationDesigner
UsabilitySpecialist
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The Sites
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The sites I looked at:
• Amazon
• eBay
• Flickr
• Netflix
• Target
• Toyota
• Zillow
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Amazon.com
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Amazon.com
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Amazon.com
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Nice!
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Amazon.com
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Umm?
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Amazon.com
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Eek!
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Amazon.com
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Which button do I click to add it to my
wishlist?!
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Some of the key problems:
• Data DrivenUser experience driven mostly by data analysis (quantitative) and not user input (qualitative)
• Improper FunctionalityNavigational functionality should always properly support the level of information on a site
• Business TrumpingBusiness drivers and business decisions should never over power the user’s needs, it should be a balance
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eBay.com
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eBay.com
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eBay.com
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Ok, a lot of information but not a bad start.
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eBay.com
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Wow, ok, way too many links to possibly read
through at once!
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eBay.com
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Exceptionally well designed!
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eBay.com
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Exceptionally poorly designed!
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Some of the key problems:
• Data DrivenUser experience driven mostly by user input (qualitative) and not data analysis (quantitative)
• Design DetailsAlways give every page of a site as much attention as the next when designing. All pages added up make up the user experience.
• Navigation BreathNavigation should cover breadth and depth equally, it should never lean on one more than the other.
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Flickr.com
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Flickr.com
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Flickr.com
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Good break down of information in navigation
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Flickr.com
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Overwhelming and incomplete information
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Flickr.com
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Properly customized search results
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Flickr.com
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Clearly thought through on all aspects of UX
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Some of the key problems:
• Community Driving ArchitectureCommunity functionality (Folksonomies) should never drive a site’s architecture and navigation, it should be a supplement
• Browse & SearchWebsites should never rely on search as primary navigation
• By Popularity vs. See AllIf you show part of a set of information you should always allow access to the remainder of that set of information
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Netflix.com
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Netflix.com
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Netflix.com
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A bit too many options but not too bad!
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Netflix.com
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Wait, how do I browse genres again??
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Netflix.com
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Nicely done, but how do I instantly play
movies?
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Netflix.com
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Ok, no, I just want to add this one move to
my Queue!
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Netflix.com
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Ok, there is my Queue, but whatʼs this
Instant tab for?
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Some of the key problems:
• Alternative Facets of InformationAllow users to clearly see the primary information on a given screen, don’t overwhelm the user with other facets of that information
• Add vs. PlayIf your product has two ways of purchasing, make it inherent in the existing architecture
• Don’t DistractDo not disrupt a user trying to complete their task with upsells, calls to action, or other disruptive information
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Target.com
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Target.com
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Target.com
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Very nice!
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Target.com
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Not bad, could be a little more refined.
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Target.com
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Excellent work but clean up that
whitespace.
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Target.com
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Using pop-ups here is not such a
good idea.
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Target.com
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Great work!
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Some of the key problems:
• Restricting FeaturesTechnology and features should never limit or restrict users and systems from accessing them
• Simplify NavigationThe amount of options and paths in a navigation should never overwhelm the user
• Design RefinementWhen enough changes occur in a page its important to look at the design and consider redesigning or tweaking the design when needed
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Toyota.com
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Toyota.com
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Toyota.com
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Well done, good visuals!
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Toyota.com
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Pretty good execution tho a bit
gratuitous.
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Toyota.com
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Products as navigation, nicely
done.
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Toyota.com
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Good product comparison, but what about
the competitors?
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Some of the key problems:
• Unnecessary PagesDon’t make users click through extra pages when they don’t need to.
• Over use of technologyKeep pages accessible don’t use limiting technology if its not absolutely needed.
• Restricted comparisonAllow users to compare not just products in a given line but all of your products side by side.
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Twitter.com
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Twitter.com
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Twitter.com
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Where did the thread
go?
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Twitter.com
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They replied, but to what message?
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Twitter.com
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Well this page was hard to find!
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Twitter.com
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I am following them, but are they following me?
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Some of the key problems:
• ThreadingSite-based messaging systems should always be threaded.
• My ProfileMake the user profile or “my page” easy to find and globally accessible
• Show relevant informationAlways display the information directly relevant to the task the user may be trying to accomplish on that page
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Key Takeaways
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Key takeaways:
• Good UX involves a proper balance of needs between the user, the business, and technology
• Keep things simple, don’t get in the user’s way, allow them to complete their task with ease
• Don’t short change a good UX by only paying attention to only the most critical parts, the UX is made up of the sum of all parts
• Good UX involves listening to users on both a qualitative and quantitive level, but don’t over do it
• UX is not implemented, it is adopted as a philosophy by the entire organization
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Thank you. Questions?
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Audience Submissions
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• Twitter: nickf
• AIM/iChat: dm5o3
