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User Experience Industry Services Overview
| Date post: | 12-Feb-2017 |
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User Experience Industry Services Overview
WHY User Experience
Forrester estimates that moving from below average User Experience to above average would yield:
• more than $3 billion additional annual revenue for wireless carriers
• more than $1 billion to hotels
• $262 million to insurers
• $227 million for retailers
General estimate of the value of investment in User Experience vary from a return
of $2 to $ 100 for every $1 invested in User Experience Design
WHY User Experience
For consumer products(B2C), a good User Experience is essential for sales :
• Increase sales
• Satisfied customers
• Good rating and reviews
• Positive word of mouth
• Positive impact on brand
• Reduce the need of documentation and training
• Reduce support request and costs
WHY User Experience
For business systems(B2B), a good User Experience is essential for effectiveness, efficiency and Productivity :
• Increase productivity
• Reduce Errors
• Reduce support costs
• Reduce training costs
• Increase job satisfaction
WHAT is User Experience
WHAT is User Experience
A User Experience is about measuring and improving. It includes :
• Effectiveness
• Ease of learning
• Efficiency of use
• Memorability
• Error prevention
• Satisfaction
Business
TechnologyUser
User Centered Design
WHAT is User Centered Design
It include 3 key elements :
Research Design Measure
Understand Global USER EXPERIENCE Industry
Global UX Industry
1430 1930Early
1948 1955
Leonardo da vinci
Kitchen Nightmare
Designed & employed conveyer belt to transport food items to the prepares
FrederickWinslow Taylor
Tool Design Strategy
Shaped the early vision for interaction between labours and their tools should be like
Toyota &Ford
Valued Efficiency in Engineering
Roaring success brought new attention to the role of human interaction to the technology
Designing for People
When the point of contact between the product and people becomes a point of friction then the design has failed
Henry Dreyfuss
Global UX Industry
1966 1970Early
1995 2007
Disney
Role of Joyin Human Psychology
Used technology to improve the life of people
Xerox
GUI & Mouse
Design of computer for human use
Don Norman
First UX Professional
Apple hired cognitive psychologist for research & design
Designing for People
Made one of the most successful company by launching iPhone
Steve Jobs
Global UX Design Companies
Frog Design
Founded in 19691000+ Employee
Amsteram, Austin, Boston, London, Milan, Munich, Shanghai, Newyork, San Francisco, Seattle, Singapore
DESIGN
Ideo, Adaptive Path, Ammunition, Antedote, Bang, Bold, Cooper
Similar Firms
1966 1970Early
1995 2007
SapientNitro
Founded in 19905000+ Employee
MARKETING & ADEVERTISING
Asia (6 offices), Australia (3 offices), Europe (10 Offices), North America (15 offices), South America (2 offices)
Accenture, TCS, Infosys, HCLSimilar Firms
Neilson & Norman
Founded in 1998---- Employee
EVIDENCE BASED UX RESEARCH & CONSULTING
Fremont, CA, USA
Measuring U, User ZoomSimilar Firms
Global UX Design Services
Frog Design
Insights | Product Strategy | Technology Strategy | Brand Strategy | Go to Market Strategy
Growth Strategy
Experience Assessment | Experience Envisioning | Experience Planning | Experience Management
Experience Strategy
Design System | Product Design | Software & Digital Design | Brand Design
Product + Service Design
SapientNitro
Business Strategy | Brand Strategy | Experience Strategy | Channel Strategy | Customer Platform Strategy | Research, Insight & Data Science
Defining Strategy
Brand Planning | Brand Communication | Creative Development | Media & Connection Planning | Branded Content | Digital & Social Marketing
Building Brand
Omni-Channel Experience Design | Immersive Digital Environment | Mobile, Retail & Emerging Experiences
Creating Experiences
Neilson & Norman
Usability Testing & User Experience Research
Design Reviews &Information ArchitectureAnalysis
User Experience Strategy& Design
Understand Indian USER EXPERIENCE Industry
Indian UX Industry
1999Around
2000Soon After
IT Companies
Oracle, Honeywell, Philips, Siemens established in India.
Design Firms
Design for Use, Kern Communication, Human Factors International
Infosys & Mindtree started integrating Design
Indian UX Design Companies
Think Design
Founded in 2004200+ Employees
New Delhi, Hyderabad, Bangalore, Mumbai
DESIGN
Globant, Thought WorksSimilar Firms
1999Around
2000Soon After
Design For Use
Founded in 200350+ Employee
DESIGN
Texas, Gurgaon
—————Similar Firms
Indian UX Design Services
Design for Use
Analysis
User Experience Design
Visual Design
Test
Think Design
Vision | Design | DeliveryInnovation
Research | IA | Navigation Framework | Prototype | Wireframe | Storyboard | Visual Design | Front End | UI Specification
UX Design
Research | Concept | Prototyping | Simulation | Design | Validation
Industrial Design
Insights
Product Development Lifecycle
Planning
BusinessAnalysis
Design
DevelopmentLaunch
Marketing
Improvement
Strategy
Implementation
Services Insights - Frog
Planning
BusinessAnalysis
Design
DevelopmentLaunch
Marketing
Improvement
Insights | Product Strategy | Technology Strategy | Brand Strategy | Go to Market Strategy
Growth Strategy
Strategy
Implementation
Services Insights - Frog
Planning
BusinessAnalysis
Design
DevelopmentLaunch
Marketing
Improvement
Founded in 19691000+ Employee
Amsteram, Austin, Boston, London, Milan, Munich, Shanghai, Newyork, San Francisco, Seattle, Singapore
Insights | Product Strategy | Technology Strategy | Brand Strategy | Go to Market Strategy
Growth Strategy
Experience Assessment | Experience Envisioning | Experience Planning | Experience Management
Experience Strategy
Strategy
Implementation
Services Insights - Frog
Planning
BusinessAnalysis
Design
DevelopmentLaunch
Marketing
Improvement
Founded in 19691000+ Employee
Amsteram, Austin, Boston, London, Milan, Munich, Shanghai, Newyork, San Francisco, Seattle, Singapore
Design System | Product Design | Software & Digital Design | Brand Design
Product + Service Design
Insights | Product Strategy | Technology Strategy | Brand Strategy | Go to Market Strategy
Growth Strategy
Experience Assessment | Experience Envisioning | Experience Planning | Experience Management
Experience Strategy
Strategy
Implementation
Services Insights - SapientNitro
Planning
BusinessAnalysis
Design
DevelopmentLaunch
Marketing
Improvement
Founded in 19905000+ Employee
Asia (6 offices), Australia (3 offices), Europe (10 Offices), North America (15 offices), South America (2 offices)
Business Strategy | Brand Strategy | Experience Strategy | Channel Strategy | Customer Platform Strategy | Research, Insight & Data Science
Defining Strategy
Brand Planning | Brand Communication | Creative Development | Media & Connection Planning | Branded Content | Digital & Social Marketing
Building Brand
Omni-Channel Experience Design | Immersive Digital Environment | Mobile, Retail & Emerging Experiences
Creating Experiences
Product Design
Strategy
Implementation
Services Insights - Neilson & Norman
Planning
BusinessAnalysis
Design
DevelopmentLaunch
Marketing
Improvement
Founded in 1998----- Employee
Fremont, CA, USAUsability Testing & User Experience Research
Design Reviews &Information ArchitectureAnalysis
User Experience Strategy& Design
Strategy
Implementation
Services Insights - Think Design
Planning
BusinessAnalysis
Design
DevelopmentLaunch
Marketing
Improvement
Founded in 2004200+ Employee
New Delhi, Hyderabad, Bangalore, MumbaiVision | Design | Delivery
Innovation
Research | IA | Navigation Framework | Prototype | Wireframe | Storyboard | Visual Design | Front End | UI Specification
UX Design
Research | Concept | Prototyping | Simulation | Design | Validation
Industrial Design
Strategy
Implementation
Services Insights - Design For Use
Planning
BusinessAnalysis
Design
DevelopmentLaunch
Marketing
Improvement
Founded in 200350+ Employee
Texas, GurgaonAnalysis
User Experience Design
Visual Design
Test Strategy
Implementation
UX Offerings Terminology
Product Centric Terminology
Planning
BusinessAnalysis
Design
DevelopmentLaunch
Marketing
Improvement
Strategy
Implementation
Create Product
Improve Product
Product Design
Brand Design
Design Centric Terminology
Planning
BusinessAnalysis
Design
DevelopmentLaunch
Marketing
Improvement
Strategy
Implementation
Experience Strategy & Design
Usability Testing
Visual Design
Wireframing & Prototyping
User Experience Design
User Experience Evaluation
Market Centric Terminology
Planning
BusinessAnalysis
Design
DevelopmentLaunch
Marketing
Improvement
Strategy
Implementation
Increase User Experience
Increase Customer Experience
Platform Centric Terminology
Planning
BusinessAnalysis
Design
DevelopmentLaunch
Marketing
Improvement
Strategy
Implementation
Native App (iOS & Android)
Web App
Website
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