Leveraging Consumer- Generated Content for SEO PRESENTED BY RYAN GRIPP Manager, eCommerce H2O Plus
Transcript
1. Leveraging Consumer-Generated Content for SEO PRESENTED
BYRYAN GRIPP Manager, eCommerce H2O Plus
2. +Runs eCommerce operations for H2O Plus Worldwide +Built
complex eCommerce Systems (Oracle ATG, IBM, etc.) +Founded several
startups (most recently @reefbuilders)ABOUT RYAN
3. BENEFITS OF USER GENERATED CONTENT FOR SEO:Experience
Relevancy, more content/information along with better UX
Search-freshness, SERP results Brand-loyalty, protects against
negative reviews Business- easily create content, process
improvement, reputation management
4. H2O Plus leverages Online Ratings and Reviews, Press
Mentions, Social Mentions, Blog Posts and Beauty Experts to help
improve SEO along with the customer experience.
5. 79% Of Consumers Trust Online Reviews As Much As Personal
Recommendations 2013- Search Engine Land Study
6. UGC & SERPSOnline consumers prefer to see UGC and it has
a measurable impact on purchasing intent. SERPS are full of UGC
since 2008.
7. H2O Plus Leverages UGC for SEO Ask for UGC at every customer
touch pointUsers are different then you (keywords, language)
8. H2O Plus Leverages UGC besides SEOPressProduct
ReviewClinical
9. The DATAAverage of 2x increase in revenue with UGC vs non
UGCSegment: UGC Interactions vs non UGC Interactions. On average
customers spend 2x more than customers that did not Interact with
UGC. Plus, those that created UGC spend on average 3X more.
10. UGCI love H2O PlusEhIts too expensiveGreat Stuff!My
wrinkles vanished!Connections
12. WHAT YOU CAN DO RIGHT NOWBuild the integrations to support
UGC Have your customers do SEO for you UGC at every customer touch
point UGC influences purchase intent
13. THANKS!Twitter: @ryangripp Linkedin: Ryan Gripp
[email protected]