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User Generated Content A Cool Way to Increase Search Visibility Barbara Coll CEO WebMama.com Search Engine Marketing Services February 2010
| Date post: | 16-May-2015 |
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User Generated Content
A Cool Way to Increase Search Visibility
Barbara CollCEO WebMama.com
Search Engine Marketing Services
February 2010
Control IssuesYES!- Corporate
Website Content
- Structure of YOUR online community
- Blog Posts- News releases- Twitter Feed- Facebook Page- Linkedin
Company Page
Maybe? Assume NO!- Review sites- Twitter
mentions- Non-corporate
blog posts- News- Industry
community/forums
Provide a location
Provide content
Engage with the community
Spread the word
Suggest an action
SEO Best Practices - Communities
• Ensure indexability of communities platform• Determine the top converting keywords• Treat pages like regular content pages that need to be
optimized– Titles, meta descriptions – feed automatically from content
– H1, H2• Create the categories with keywords in mind• Create initial threads with keywords in mind• Decide on key set of tags to be used/selectable• Call it a forum and a community
SEO Best PracticesTwitter/Status Reports
Account Username and Description
Auto-following – NOT
External Linking from non-social sites
Don’t mix business and pleasure
Posts Include top converting keywords when appropriate –
think density and frequency
Use keywords in shortened URL if possible
Leave room for RT
Use hashtags sparingly and then only to represent a very relevant topic that is not mentioned in the username or content
SEO Best PracticesTwitter/Status Reports
Get VisibleDominate the search results
Barbara C. Coll, CEOWebMama.com Inc.
webmama.comblog.webmama.com
Twitter: @webmama
