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user research part 1 - surveys, focus groups, interviews

Date post: 26-May-2015
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ANNOUNCEMENTS Course redesign help - Monday
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Page 1: user research part 1 - surveys, focus groups, interviews

ANNOUNCEMENTS

Course redesign help - Monday

Page 2: user research part 1 - surveys, focus groups, interviews

SHOW & TELL

Page 3: user research part 1 - surveys, focus groups, interviews
Page 4: user research part 1 - surveys, focus groups, interviews

USER RESEARCH

Page 5: user research part 1 - surveys, focus groups, interviews

SOME RESEARCH TOOLS

Interviews

Focus groups

Surveys

Page 6: user research part 1 - surveys, focus groups, interviews

WHAT DO YOU ASK?

Course management tool

Page 7: user research part 1 - surveys, focus groups, interviews

WHAT DO YOU ASK?

ASK ABOUT DO NOT ASK:

Users’ general goals Activities related to

area (courses, studying)

Difficulties, frustrations (what’s easy/difficult)

What do you want?

How would you design it?

Page 8: user research part 1 - surveys, focus groups, interviews

SOME RESEARCH TOOLS

Interviews

Focus groups

Surveys

HOW DO YOU CHOOSE?

Course management tool

Page 9: user research part 1 - surveys, focus groups, interviews

SOME TIPS

Establish rapport!Interviews

Focus groups

Surveys

Specific measures of time, frequency (NOT: rarely – often)

Homogenous / Heterogeneous

Groupthink Domination by one

member

Page 10: user research part 1 - surveys, focus groups, interviews

DATA ANALYSIS

Interviews

Focus groups

Surveys

Frequencies, Means, Most common

answers

Themes & patterns from recurring

answers


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