Date post: | 18-Nov-2014 |
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Education |
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Users as Actors in Innovation Processes
PhD Anna StåhlbröstResearcher
Social InformaticsDepartment of Design and Innovation
Botnia Living Lab
Users as Actors in Innovation Processes
• Who can be involved?• How can they be involved?• What motivates users to participate in innovation
processes?• Why involve users?
Who can be involved?
• It depends on the situation and goal – Potential user– Actual user– Tertiary users– Non-users– Lead-users– Customers– Voluntary contributors– …..
How can they be involved?
• It depends on what is aimed to be achieved
What motivates users to participate in innovation processes?
• Some motivators are: – Learn something new– Be entertained– Be the first to test an innovation– Have the opportunity to win something– Give vent for creativity– Seek for status– Contribute to a better society– Share experiences with others– …
Three Motives for Involving Users
Economic (pragmatic perspective)• Developing the “right” innovation at once
• Lower the users threshold towards new technology
• Create expectations and understanding of new innovations
• Increase the willingness to by the innovation
• Make the users positive towards the innovation to increase success rate
• Increase user commitment to the innovation
Social• Strengthening developers
understanding of users context and needs
• Strengthening users understanding of the developers perspective
• Increase knowledge exchange and communication between competencies
• Increase job satisfaction and involvement
Three Motives for User Involvement
Ethical (political)• Ethically and morally right
• People have the right to influence their own lives
• Develop users technical competence
• Balance power relations
Three Motives for User Involvement
Direct results from user involvement
• Large amount of innovative ideas• Knowledge about users and their situation• Inspiration for future innovations• Direct feedback on ideas, concepts, prototypes,
solutions• Creative and innovative design processes• Faster development cycles • Real life experiences and evaluations
Questions?