Designing for Empathy in the Enterprise presents Tweet with other attendees: #UTWebinar Connect with UserTesting Twitter: @UserTesting | Facebook.com/Usertestingcom Karen Cross Design Manager at Atlassian Host: Darrell Benatar, CEO of UserTesting with Karen Cross
Transcript
Designing for Empathyin the Enterprise
presents
Tweet with other attendees: #UTWebinar
Connect with UserTesting Twitter: @UserTesting | Facebook.com/Usertestingcom
Karen Cross Design Manager at Atlassian
Host: Darrell Benatar, CEO of UserTesting
with Karen Cross
“Unleash the potential in every team to change the world
through the power of software”
It’s about people Design for business Empathy at scale
It’s about people Design for business Empathy at scale
Create opportunity to engage.
Remove barriers. No excuses.
Watch what people do.
Minimize bias.
Minimize bias. Recover from it.
Visualize what you learn.
The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.B R A N D O N S A N D E R S O N
”“
It’s about people Design for business Empathy at scale
Engage
Watch
Visualize
Design for businessIt’s about people Empathy at scale
Design for the 100%.
Screenshot?
Hidden complexity is not always better.
New users: Help them get started.
New users: Help them get started.
New users: Help them get started.
New users: Help them get started.
New users: Help them get started.
New users: Help them get started.
usage+14%
Removing the story points
Incorporate flexibility for companies.
Screenshot
Design for flexibility.
Opinionated design: take a stand
?
Enable your design to scale.
Screenshot
Value standards.
tip: sharing patterns? fighting or encouraging them across organization?