16
PR IN A DIGITAL WORLD Nathan Schock Director of Public Affairs & CSR
| Date post: | 31-Oct-2014 |
| Category: |
News & Politics |
| Upload: | nathan-schock |
| View: | 452 times |
| Download: | 2 times |
PR IN A DIGITAL WORLD
Nathan SchockDirector of Public Affairs & CSR
WHAT IS PUBLIC RELATIONS?
PRVS. ADVERTISING
PAGE 4
THE POWER OF PR
PAGE 5
TRUST IN ADVERTISING & PR
PAGE 6
NEWS IS GOING DIGITAL
PAGE 7
IMPACT ON NEWS
• Fractured Audiences• Shrinking Newsrooms• Faster• More Opportunities
PAGE 8
HOW HAS IT CHANGED PR?
• Go where the audience is• Content Creation• Conversation• Transparency
PAGE 9
SOCIAL MEDIA
PAGE 10
CONTENT CREATION
PAGE 11
CONVERSATION
HOW CAN YOU PREPARE?
PAGE 13
INTERNSHIPS
EXPERIMENT!
