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Using Advanced GIS Techniques to Analyze the U.S. Freight Economy Thomas Horan, Lee Munnich, Brian Hilton, Arman Majidi Esri User Conference, 2016
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Page 1: Using Advanced GIS Techniques to Analyze the U.S. Freight ... · Multimedia/GIS Team Brian Hilton Arman Majidi Yaser Khouja Dave Bourgeois Betty Martinez Terry Bills Research Team

Using Advanced GIS Techniques to Analyze the U.S. Freight Economy

Thomas Horan, Lee Munnich, Brian Hilton, Arman Majidi

Esri User Conference, 2016

Page 2: Using Advanced GIS Techniques to Analyze the U.S. Freight ... · Multimedia/GIS Team Brian Hilton Arman Majidi Yaser Khouja Dave Bourgeois Betty Martinez Terry Bills Research Team
Page 3: Using Advanced GIS Techniques to Analyze the U.S. Freight ... · Multimedia/GIS Team Brian Hilton Arman Majidi Yaser Khouja Dave Bourgeois Betty Martinez Terry Bills Research Team

Analytical ProcessIdentify industry clusters:• Apply cluster analysis to land useLocate commodity freight flow concentrations: • Using hotspots analysis, identify local freight-intensive routesIdentify state freight-intensive corridors through flow concentrations:• Utilizing the data on commodity flows augmented with the LQ function at the state-levelIdentify regional freight corridors:• Utilizing the data on commodity flows augmented with the LQ function at the regional-level• FHWA criteria applied to identify regional freight corridors

(i.e. highways segments with at least 8,500 trucks per day, highway parallel to rail lines with high volume, & rail and waterways with more than 50 million ton of bulk cargo)

Identify national freight flows network (U.S. supply chain):• Utilizing the data on commodity flows augmented with the LQ function nation-wideAnalyze the economic impact of industry clusters and commodity flows• Apply freight transportation intensity function – a ratio of total ton-miles to Gross State

Product & Gross Domestic Product to show the actual freight activity required to produce one unit of goods and services at either state- or national-level (acquired from BTS)

Page 4: Using Advanced GIS Techniques to Analyze the U.S. Freight ... · Multimedia/GIS Team Brian Hilton Arman Majidi Yaser Khouja Dave Bourgeois Betty Martinez Terry Bills Research Team

National Freight Economy Atlas

Page 5: Using Advanced GIS Techniques to Analyze the U.S. Freight ... · Multimedia/GIS Team Brian Hilton Arman Majidi Yaser Khouja Dave Bourgeois Betty Martinez Terry Bills Research Team

Analytical methods: LQ of commodity flowsNational maps and

analysis:LQ of commodity flows

Regional maps and analysis:

LQ of commodity flows

Page 6: Using Advanced GIS Techniques to Analyze the U.S. Freight ... · Multimedia/GIS Team Brian Hilton Arman Majidi Yaser Khouja Dave Bourgeois Betty Martinez Terry Bills Research Team

Analytical methods: Clusters and HotspotsCluster analysis: Identifying industry clusters through land-

use metropolitan areas, statistical areas, and local

municipalities

Hotspot analysis: Locating freight-intensive corridors by

freight flows state, regional, and national

Location of Minnesota Intermodal Facilities & Warehousing/transportation

industry cluster

Concentration of Minnesota Average Annual Daily Truck Traffic

Note : The analysis identifies the Minnesota freight-intensive routes to intermodal facilities

Note : This analysis identifies Minnesota industry clusters through land use by commodity code

Page 7: Using Advanced GIS Techniques to Analyze the U.S. Freight ... · Multimedia/GIS Team Brian Hilton Arman Majidi Yaser Khouja Dave Bourgeois Betty Martinez Terry Bills Research Team

Case Study Analysis: Story mapsA story map is a strategy of using a graphical organizer to provide a narrative of elements on a topic or a

description of a series of events through a story-telling application. An example story map of the transport of agricultural products originating in Minnesota distributed across the Great Northern Corridor is provided below.3

Page 8: Using Advanced GIS Techniques to Analyze the U.S. Freight ... · Multimedia/GIS Team Brian Hilton Arman Majidi Yaser Khouja Dave Bourgeois Betty Martinez Terry Bills Research Team

Supply Chain Analysis

• Medical services supply chains and computer and electronic manufacturing freight– Starkey Supply Chain– Medtronic Supply Chain

Page 9: Using Advanced GIS Techniques to Analyze the U.S. Freight ... · Multimedia/GIS Team Brian Hilton Arman Majidi Yaser Khouja Dave Bourgeois Betty Martinez Terry Bills Research Team

Starkey Hearing Technologies

• Eden Prairie for over 40 years, but international presence

• Distribution/manufacturing centers in Texas, Mexico, China, Japan, Korea, Germany, and in South America

• Two types: custom fit hearing aids and standard• Custom fit hearing aids require a mold to be made at

the hearing specialist’s office

Page 10: Using Advanced GIS Techniques to Analyze the U.S. Freight ... · Multimedia/GIS Team Brian Hilton Arman Majidi Yaser Khouja Dave Bourgeois Betty Martinez Terry Bills Research Team

Transport, Logistics, & Supply Chain

• It’s all about speed, reducing lag-time, and minimizing transportation costs

• Predominantly Air Transport– A large fraction of expenses goes into transport and shipping – Hearing aids are small and expensive (weight and expense) a

shipment of 25 kilograms or less and it will cost over 250,000 dollars

• Memphis, the critical supply chain juncture

Page 11: Using Advanced GIS Techniques to Analyze the U.S. Freight ... · Multimedia/GIS Team Brian Hilton Arman Majidi Yaser Khouja Dave Bourgeois Betty Martinez Terry Bills Research Team

Starkey Supply Chain

• http://agis.maps.arcgis.com/apps/MapSeries/index.html?appid=d76846ddada842c6a824dbde835cefb1

Page 12: Using Advanced GIS Techniques to Analyze the U.S. Freight ... · Multimedia/GIS Team Brian Hilton Arman Majidi Yaser Khouja Dave Bourgeois Betty Martinez Terry Bills Research Team

Medtronic

• Started in a Twin Cities’ garage in the 1940s • Headquarters in Dublin, Ireland• Pacemaker, first major product• Product Groups:• Cardiac/Vascular• Restorative Therapies• Minimally Invasive Therapies• Diabetes

• Ships to 155 different countries, 80 distribution centers globally, and 70 manufacturing plants

Page 13: Using Advanced GIS Techniques to Analyze the U.S. Freight ... · Multimedia/GIS Team Brian Hilton Arman Majidi Yaser Khouja Dave Bourgeois Betty Martinez Terry Bills Research Team

Transport, Logistics, & Supply Chain

• State licensing has a significant impact on medical device distribution, manufacturing, and trade

• Lithium battery restrictions• Uses a variety of transportation options depending on

size and cost of product • Memphis, the critical supply chain juncture

Page 14: Using Advanced GIS Techniques to Analyze the U.S. Freight ... · Multimedia/GIS Team Brian Hilton Arman Majidi Yaser Khouja Dave Bourgeois Betty Martinez Terry Bills Research Team

Medtronic Supply Chain

• http://agis.maps.arcgis.com/apps/MapJournal/index.html?appid=a5c6eb42346640378858c7beaa8cce67

Page 15: Using Advanced GIS Techniques to Analyze the U.S. Freight ... · Multimedia/GIS Team Brian Hilton Arman Majidi Yaser Khouja Dave Bourgeois Betty Martinez Terry Bills Research Team

Future Directions• Finalize Medical Devices and Health Sciences case studies of

locally-linked supply chains and implications for transportation policy.

• Assess public and private stakeholder uses of Atlas, including specialized analyses for planning, policy and private sector considerations.

• Host/Participate in forums on economic competitiveness and supply chains, focusing on information and data needed to inform public policy as well as private transportation decisions.

• Assess value-added benefits of industry clusters to state and regional transportation planning and development.

Page 16: Using Advanced GIS Techniques to Analyze the U.S. Freight ... · Multimedia/GIS Team Brian Hilton Arman Majidi Yaser Khouja Dave Bourgeois Betty Martinez Terry Bills Research Team

Conclusion:There is value in understanding industry

clusters at multiple levels• Industry cluster analysis provides insight to economic

growth.

• State analysis of industry clusters connects to communities and local transportation systems.

• Regional analysis of freight corridors shows critical supply and distribution systems.

• National and international analysis shows import/export movement, which is fundamental to economic growth.

Page 17: Using Advanced GIS Techniques to Analyze the U.S. Freight ... · Multimedia/GIS Team Brian Hilton Arman Majidi Yaser Khouja Dave Bourgeois Betty Martinez Terry Bills Research Team

Thank You!

Multimedia/GIS TeamBrian HiltonArman MajidiYaser KhoujaDave BourgeoisBetty Martinez Terry Bills

Research TeamLee MunnichFrank DoumaBarbara RohdeWilliam BoulayJohnathan SundbyKory Andersen

Acknowledgements

Project SponsorsBNSF FoundationTPEC ProgramEsri Corporation

Data SourcesHarvard Business SchoolDatamyne Corporation


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