Date post: | 14-Jul-2015 |
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© 2014 CA. All rights reserved.
Using APIs to Create an Omni-Channel Retail Experience
© 2014 CA. All rights reserved.
June 24, 2014 Matt McLarty, VP API Academy Richard Pulliam, VP Global Partnerships
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And Now in Omni Channel News…
* Forbes
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Google’s Turn
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A Brief Step Back in Time Pre-Web
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Heard of T-commerce?...in the 90’s?
Wow – I love that tie! [CLICK to buy]
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Memories…light the corners of my mind
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Ecommerce in Context
1.0: – Personalization Clickstream (moment to
moment) targeting Profile-based (history/loyalty)
targeting
– ZERO-time transactions
2.0: – APIs Niche web and mobile apps Programmatic affiliate mgmt
– Social – Mobile / LBS
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Bezos Platform Mandate
1. All teams will expose their data… 2. Teams must communicate through interfaces. 3. … no other form of interprocess communication allowed. 4. Interfaces, without exception, must be externalizable. 5. Anyone who doesn’t do this will be fired.
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Amazon Marketplace Let Amazon Handle Your Omni-Channel and Secure Payment Needs
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The Omni-Channel Approach
Contextual Retail
Right product to the right person at the right time – with the right payment method
Data is your currency, APIs become the exchange
This model is mandatory for the Web retailer
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API-driven Context: Who, When, Where, How and Why? • Anytime Anywhere • Intimate and Personal Mobile • Latitude / Longitude • Proximity / Beacons / NFC / Wifi / Velocity / Geofencing Location • How does social graph influence brand and behavior? • Social data on mobile critical to context Social • Wallets • POS Payment • Identity across any device • Seamless, secure and private Identity • Virtual currencies to influence behavior real-time • Value of consumer lifecycle Loyalty
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Retail Ecosystem
Apps Consumers
Retailers / Brands
Merchant and Consumer Data
Wallet / POS
Retail Content
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Rich Content Delivered Over Multiple Access Channels
Compound, multi-media content delivered everywhere on Mobile devices, Set top Boxes, via NFC and 3D Barcodes
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Real time, Location Aware, Augmented Reality
Provides rich user experience through location based services and Augmented Reality
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Location – More Than a Point on a Map
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Natural Language and Visual Search
One key concept is Natural Language Search. Users can ask questions like “Which US President was a lifelong bachelor?”
Visual Search deliver visually rich map of content results instead of traditional long list of website URLs
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The Internet of Things Finally, Internet of Things (IoT) makes everything interconnected, inter-related , convergent and controlled
How do you survive the Omnichannel world as a retailer?
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What: An Omni-Channel Retail Platform
How: Accessible, API-Enabled Retail Services
CA Layer 7 API Management Suite
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What: End-to-end Identity and Security
• Device • Geolocation • Velocity • User history • Fraud patterns
Strongly authenticate
users Protect mobile app
Secure privileged identities
Control access to APIs
Threat Protection
1
Control access to Omni-
channel apps
4 3 2
How: An Identity-aware API Management solution
CA Layer 7 API Management, including the OAuth Toolkit
Consumer Retail Services
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What: Extensibility to meet the needs of M-Commerce
How: Context-aware Mobile Access Control
CA Layer 7 Mobile Access Gateway
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What: “Always Open” Quality-of-Service
How: Highest echelon availability and scalability
CA Layer 7 API Gateway
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What: A Developer Ecosystem – Internal, Partners, Entrepreneurs
How: A Developer Portal for App Lifecycle Engagement
CA Layer 7 API Portal
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Best Buy Improved Customer Experience by Minimizing eCommerce Latency
Challenges Wanted more personalized shopping experience for customers The need for social networking integration The need to pull information from multiple information grids A solution that handles back-end latency/load balancing, including Black Friday
Improved customer experience
Improved customer retention
Improved revenues with social networking
Removed Black Friday latency/outages
Results
Cloud-based Data Services
Datacenter
Customer
Enterprise Data
Services
© 2014 CA. All rights reserved.
"We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent."-Jeff Bezos
© 2014 CA. All rights reserved.
© 2014 CA. All rights reserved.
Thank you
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Legal Notice Copyright © 2014 CA. All rights reserved. Office 365 is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries. All trademarks, trade names, service marks and logos referenced herein belong to their respective companies. No unauthorized use, copying or distribution permitted.
THIS PRESENTATION IS FOR YOUR INFORMATIONAL PURPOSES ONLY. CA assumes no responsibility for the accuracy or completeness of the information. TO THE EXTENT PERMITTED BY APPLICABLE LAW, CA PROVIDES THIS DOCUMENT “AS IS” WITHOUT WARRANTY OF ANY KIND, INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NONINFRINGEMENT. In no event will CA be liable for any loss or damage, direct or indirect, in connection with this presentation, including, without limitation, lost profits, lost investment, business interruption, goodwill, or lost data, even if CA is expressly advised of the possibility of such damages.
Certain information in this presentation may outline CA’s general product direction. This presentation shall not serve to (i) affect the rights and/or obligations of CA or its licensees under any existing or future written license agreement or services agreement relating to any CA software product; or (ii) amend any product documentation or specifications for any CA software product. The development, release and timing of any features or functionality described in this presentation remain at CA’s sole discretion.
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