Date post: | 06-May-2015 |
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Using BLE to Enhance User Engagement
TiConf 2014 USUsing BLE to Enhance User Engagement
Stephen Feather
• Author, Technical Editor• Appcelerator Titan, Expert• OS Contributor• @stephenfeather
Agenda
What is this BLE?Cool Beacon Projects
What is Customer Engagement?Demos
TiConf 2014 USUsing BLE to Enhance User Engagement
What is this BLE?
TiConf 2014 USUsing BLE to Enhance User Engagement
Bluetooth Low Energy
• Introduced in 2006
• Merged into the standard in 2010
• Designed for reduced power consumption
• Requires Bluetooth Core Spec 4.0
• Available on iOS, Android, WinPhone, Blackberry, OSX, Windows 8
TiConf 2014 USUsing BLE to Enhance User Engagement
Beacons or iBeacons?
• BLE PXP (proximity profile) - proximity monitor looks for proximity reporter.
• iBeacon is Apple’s trademark for BLE PXP support.
• iBeacon manufacturers can self certify
• Lets just refer to them all as beacons.
TiConf 2014 USUsing BLE to Enhance User Engagement
Terms n Tech• UUID
• Proximity UUID
• Major
• Minor
• Region
• Ranging
UUID: 2d4806f4-993a-4de4-b4c1-37560375b701
Major: 5 Minor: 1
TiConf 2014 USUsing BLE to Enhance User Engagement
Region
immediate < 50cm50cm < near > 2-5m
2-5m < far > 30-50m
TiConf 2014 USUsing BLE to Enhance User Engagement
True or False?
• Beacon location information is precise.
• Beacons can send push information.
• Beacons can record user actions.
TiConf 2014 USUsing BLE to Enhance User Engagement
Cool Beacon Projects
TiConf 2014 USUsing BLE to Enhance User Engagement
United Nations Mine Simulator
• Virtual land mines are laid around the exhibit area.
• Visitors using the ‘Sweeper’ app can trigger these, which bring up details about the type of mine, damage, etc.
• http://goo.gl/Td8hNZ
TiConf 2014 USUsing BLE to Enhance User Engagement
National Slate Museum
• Visitors can take a virtual tour using the museum app
• iOS and Android
• Beacons are used to trigger content within the app when near an exhibit
• http://goo.gl/NaO7nJ
TiConf 2014 USUsing BLE to Enhance User Engagement
Major League Baseball
• Beacons located at entrances and exits
• Check in initially, but promos,
• Beacon support is iOS only at this time.
• “We don't want to turn this into some sort of SPAM engine," says Schlough
• http://goo.gl/ClUtSg
TiConf 2014 USUsing BLE to Enhance User Engagement
Tribeca Film Festival• Official TFF App
• iOS only
• Notifications when near a participating theater, information about screening times, quick access to tickets at that venue.
• Great use of zones.
• http://goo.gl/XUzscD
TiConf 2014 USUsing BLE to Enhance User Engagement
What is Customer Engagement?
TiConf 2014 USUsing BLE to Enhance User Engagement
–Peter Drucker
“A business exists to create a customer”
TiConf 2014 USUsing BLE to Enhance User Engagement
Engagement Paths
customer<->customercustomer<->storecustomer<->brand
TiConf 2014 USUsing BLE to Enhance User Engagement
Driving Behavior
!manipulative!offensive!overbearing!excessive
TiConf 2014 USUsing BLE to Enhance User Engagement
MetricsMeasuring Engagement
TiConf 2014 USUsing BLE to Enhance User Engagement
Activity TimeHow long was the
customer engaged in a particular activity?
TiConf 2014 USUsing BLE to Enhance User Engagement
Visit FrequencyHow often does the
customer engage in a particular activity?
TiConf 2014 USUsing BLE to Enhance User Engagement
Core ActionsDoes the customer
engage in actions that indicate they have
adopted an idea, product, brand?
TiConf 2014 USUsing BLE to Enhance User Engagement
Break Out the Code
Code will be available on Githubhttp://goo.gl/BEph4r
TiConf 2014 USUsing BLE to Enhance User Engagement