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Using Culture as a Recruitment Tool Annie Earhart, Digital Marketing Analyst Coalmarch Productions
| Date post: | 23-Jan-2018 |
| Category: |
Recruiting & HR |
| Upload: | coalmarch-productions |
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Using Culture as a Recruitment Tool
Annie Earhart, Digital Marketing AnalystCoalmarch Productions
Culture fit applicants accepted a 7% lower salary & departments with cultural alignment had 30% less turnover.
-Monster.com
Company culture is the sum of team behaviors
Company culture is defined by behavior that is rewarded the most
Company culture manifests itself in how people instinctively react to situations
Your company culture says, “We treat our team like people first, employees second.”
How do you ensure your team is passionate about your company?
How do you ensure your team is passionate about your company?
Hire for culture fit.
Cultural fit = same appearance, hobbies, background, upbringing
Cultural fit = same appearance, hobbies, background, upbringing
Cultural fit = shared beliefs about what work should be like
Do you hire just to fire?
Do you hire just to fire?
CONSEQUENCES.
Consequences:
1. Having to fire bad fits. Time/money wasted.
Consequences:
2. Work environment suffers
Consequences:
3. Good people quit
Consequences:
4. Trust in management erodes
Consequences:
5. Your service suffers
The business case for hiring for culture fit:
The business case for hiring for culture fit:
Significantly improve team retention & performance
The business case for hiring for culture fit:
Significantly improve team retention & performance
Directly impact your growth & profitability
But! Before you hire for culture fit:
But! Before you hire for culture fit:
Build a strong culture
But! Before you hire for culture fit:
Build a strong cultureShow off your culture
How do you build a strong culture?
How do you build a strong culture?
Company culture audit
How do you build a strong culture?
Company culture audit(hint: ask your people)
If you build it, they will come.
If you build it, they will come.(great applicants)
If you build it, they will come.
1. Rally around company purpose
(great applicants)
If you build it, they will come.
1. Rally around company purpose
2. Get your team involved
(great applicants)
If you build it, they will come.
1. Rally around company purpose
2. Get your team involved
3. Treat your people well
(great applicants)
If you build it, they will come.
1. Rally around company purpose
2. Get your team involved
3. Treat your people well
4. Lead by example
(great applicants)
How do you show off your culture to potential new hires?
How do you show off your culture to potential new hires?
Your social media
How do you show off your culture to potential new hires?
Your social media
Your website
Dedicated pages for culture & hiring
Interview your team members
Go behind the scenes
Good deeds
Team meetings/offsites
Remember!
Remember!
Customers are more easily attracted by an amazing service.
Remember!
Talented people are more easily attracted by an amazing culture.
Customers are more easily attracted by an amazing service.
Questions?
Annie Earhart, Inbound Marketing Analyst
Coalmarch Productions
linkedin.com/in/anastasiaearhart
