Date post: | 12-Dec-2014 |
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Promoting positive activities:
How to use customer insight and social media to engage and work with
younger people.
10th March
James Carroll, EvilTwinsWorking in partnership with Swindon Borough Council
What are we doing?
Working with young people to develop bespoke online tools to promote positive activities for
13-19 year olds
Why are we doing it?
To remove barriers to and increase participation in positive activities
What customer insight do we need and why?
Need to know how young people would like to see the outcomes delivered, and what products would appeal to them. Crucial for the success and credibility of any
products developed, and to young people’s ‘ownership’ of them
How are we doing it?
Using a co-production model to carry out ongoing action research
Co-production and customer insight: key techniques
CFG
CG C
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FBC
FBC = Facebook consultationCG = consultation groupCFG = core focus group
Carrying out ongoing action research using:
• Focus groups at core and consultation level
• Surveys
• Coaching in key skills
How to use Social media to engage and work with young people
• Ownership.
• Educate, understanding of what is involved so they can make informed decisions.
• Workshops, hands on
• Identify what they use everyday, why they like it, why they don’t.
• Run regular sessions
How to engage young people with Apps.
• Reach
• Retention
• Revenue
How to engage young people with Apps.
Reach
•Multiple Platforms - Facebook, Android, iPhone, Casual Games, Tablets, Blackberry, youtube, twitter
•Virality - invite, compete, share
•Develop - engage and listen to the online community, so they have ownership over it’s continuing development.
How to engage young people with Apps.
Retention
• Awards
• Updates
• Looping gameplay
How to engage young people with Apps.
Revenue
•Users - Subscription, App purchase, Virtual Goods
•iAds
•In built advertising, not banners make it seamless and part of the game
“Focus on reach and retention and revenue will take care of itself”
“build something people are willing to pay for, keep them around so they will pay for it, and give them as many ways to pay as possible.”