When Worlds Collide

Moses Foster, WCGKimberly Dickerson, MWV

Eoin Townsend, MediaMath

ROI is in our DNA

Packaging solutions forthe world’s largest brands

EMPOWERING THE NEW BREED OF MARKETING PROFESSIONALS

Goals

Increase MWV brand awareness

10%

Increase MWV brand awareness

Drive right prospects to MWV website

ExecutivesBrand ManagersProspective Employees

The Initial Test

Client Agency Partner

B2BAudience

The Initial TestCreative

The Initial TestResults

Achievedgreater than

70% lift

Pre-campaign

The Initial TestSurvey

The Initial Test

We saw that we could:

• Target preferred customers effectively

• Control our marketing spend

• Create a scalable branding approach for a B2B marketer

• Move the needle on awareness

The Second Test

Client Agency Partners

The Whole

Universe

Creative

The Second Test

Results

Exposed(after viewing MWV ad)

Achieved greater than 200% lift

The Second Test

Control(prior to viewing MWV ad)

A Very Efficient ProgramCTR’s are better than the industry average.

Achieved+58%

B2B Average5.0bps

Online Ad Networks

A Very Efficient ProgramWe are also driving the right type of traffic to our site.

Micro 40%

Small 14% F500 8%

X-Large 22%

Large7%

Mid 9%

100

75

50

25

0

Mid-mgmt30%

Executive43%

Non-mgmt27%

Next Steps

Next Steps

This was incredibly exciting for us and there are some logical next steps

Next Steps

Monitor metrics and economics

Continually evolve the creative to combat fatigue and maximize performance

Next Steps

Next Steps

Make headway on converting the interest we’re stimulating into business leads

Thank You

Questions?