Date post: | 21-Apr-2017 |
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Engineering |
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Using Design Thinking in Aerospace Systems Innovation
Craig Damlo
May 24-26, 2016 – Space Tech Expo – Pasadena, CA, USA
Agenda:๏Design Thinking Overview๏Empathizing for Aerospace Systems๏Empathy Tools
Design Thinking Process
Design Thinking Process
Observe&
Understand
Observe & Understand
Observe&
Understand
Ideate&
Refine
Empathize - Who & What
✤Touches✤Selects✤Repairs✤Interacts
Empathize - How
✤Builders✤Systems✤Operators✤Passengers
Define - Baseline
✤RFI✤RFQ✤SCD✤Standards✤Regulations
Define - Deeper
✤Empathy Maps✤Empathy Profiles✤Storyboards✤Problem Framework✤Why-How Ladder
“People who design products are experts
cursed by their knowledge, and they can’t imagine what it’s like to be as
ignorant as the rest of us. Chip Heath
Made to Stick
Empathy Tools๏Empathy Maps๏Empathy Profiles๏Storyboards
Empathy Maps – Understanding Users
✤Built From Real Interactions✤Observe and Engage✤Find Explicit and Implicit Needs
Think & Feel
Say & Do
SeeHear
Pain Gain
Empathy Profiles – Grounding Designers
✤Compositions of Real People✤Not Ranges From Specifications✤Built From Empathy Maps
NameAgeEducation
ConsiderationsExpectations
Storyboards – Cradle to Grave
✤Utilize Pictures and Descriptions✤How Does Environment Change✤Move Empathy Profiles Through Storyboard
Pre-FlightTake Off
Cruise
Landing
Gate
Don’t make airplanes for the requirements.
Make them for the people who design them, build them, maintain them, operate them, and fly in them.
Thank you.Any questions?
https://www.linkedin.com/in/craigdamlo