Using Digital Media as a way to market your company and your product

ISDEF 2003 CONFERENCE18-22 SEPTEMBER, Chernogolovka, Russia

Oleg ButenkoAlexander Sobkanyuk

AlgosoftMedia

Using Digital Media as a way to marketyour company and your product

Using Digital Media as a way to market your company and your product

You have a product/service, what’s next?

Direct Mailing (e-mail lists)Internet Advertising Print AdvertisingDistributorsTrade shows/conferences

Using Digital Media as a way to market your company and your product

Presenting yourself

DistributorsConferencesAttract attention The importanceof the first impression

Using Digital Media as a way to market your company and your product

Come prepared and be prepared

Understanding the mistakes to be madeUnderstanding Western Mentality: Presentations made by Russian IT companies look out of place in the west Understanding the elements (how to attract attention)Using the right elements

Using Digital Media as a way to market your company and your product

Traditional Media Materials

BrochuresCataloguesMemorabiliaAny means necessary to provide information

Using Digital Media as a way to market your company and your product

Digital Media

Digital Media is coolMultimedia is overtaking traditional media as means of personal presentationMultimedia uses more elements needed to attract attention (sight and sound)Multimedia has more ways to separate you from the rest (original sights and sounds)At the end of the day, you want the customer to remember you

Using Digital Media as a way to market your company and your product

Multimedia Presentations

Card CD

CD Rom

DVD

On the Web

Using Digital Media as a way to market your company and your product

Understand the purpose of the presentation

The purpose is no to impress with technological innovation There is feature oriented selling and benefit oriented sellingArouse interestProvide InformationCreate PreferencePresentation must move your business forward not just educate your customer

Using Digital Media as a way to market your company and your product

Arouse Interest

Advertise successDemonstrate the productPromote the product

Using Digital Media as a way to market your company and your product

Provide Information

Discuss product featuresDiscuss product benefitsPresent needs analysisPropose solution

Using Digital Media as a way to market your company and your product

Create Preference

Describe past successesMention attractive customersPresent competitive analysis: product placement and product positioning Propose a cost-effective solution

Using Digital Media as a way to market your company and your product

AlgosoftMedia

We know and understand presentationsNot just a technology companyMany years in the businessCustomers include: Sberbank, Siemens, L`Oreal,Rostelecom, Europa Plus from General SectorSmartline, Optima (OSDC), Oracle, Tops BI, HP, Novell and Kaspersky Labs from IT sectorOne stop shop service: from brochure, to multimedia, to packaging

Using Digital Media as a way to market your company and your product

Samples

Using Digital Media as a way to market your company and your product

AlgosoftMedia

Multimedia technologiesMarketing mentality: we think of the most creative ways to move your business forward Affordability: projects scaled for both small and large companiesStick to your skills and let Algosoft address your presentation needs

Using Digital Media as a way to market your company and your product

www.algosoftmedia.ru