Gamification is a popular tool to improve site performance. Find out how to use it get the maximum benefit.
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Niki Kutac Product Manager DATATRAK Using Gamification to Incentivize Sites
Transcript
1. Niki Kutac Product Manager DATATRAK Using Gamification to
Incentivize Sites
2. Outline What is Gamification Success with Gamification
Applying Gamification strategies What activities from a Site do we
want to Improve/Change Context of these behaviors 2
3. 3 Gamification is the use of game-thinking and game
mechanics in non-game contexts to engage users and solve problems.
Must present reward or recognition for the players actions (i.e.
Badges, leader boards, prizes, recognition, etc.) Gamification is
simply a reflection of our innate desire as humans to compete and
be recognized.
4. 4 Do you Love to Win or Hate to Lose?
5. 5 Focused on Increasing Face-to- Face Meetings -Reward: $50
Gift Card Focused on Closing Deals Quickly Reference: leveleleven
Making it Rain Whitepaper
6. DATA HERO Competition # of Tickets Addressed Data Hero
Levels Winner was recognized at company meeting and received the
DATA HERO honor 6 Saw a 300% Increase in Daily Activity!
7. Foldit Online folding protein game that solved a decade-old
scientific mystery in 3 weeks! Determine the structure of monkey
enzymes that played a critical role in how AIDS virus matured and
spread. 7
8. How Do We Apply Gamification to Clinical Trials? 8
9. Four Components to Gamification Behavior What problem are we
trying to solve? Report How are we going to engage the
participants? Time-Frame What is a reasonable time? Reward How do
we recognize the winner at the end? 9
10. What Behaviors Do We Need to Improve? Patient Adherence
Education (from sites to CRAs) Adherence to Timelines Data Entry
Timelines Data Cleaning Timelines Regulatory Reporting Quality of
Work (queries generated) Protocol Specific Procedures 10
11. How Do We Report on the Behaviors? Reports that Automate
the results of the behavior/activity being measured Averages Report
Ability to Display Reports for participants view of current status
or level Utilize a Cloud-Based eClinical Systems to show real-time
reports 11
12. What Will Be the Time Frame of the Competition? Ensure the
length of the competition is appropriate for the intended behavior
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13. What Will Be the Reward? Status Levels Recognition at
Meetings or Events Monetary Rewards 13
14. 14 Gamification provides reports that offer insights into
trial activity and progress!
15. Gamification Reports Technology provides the automatic
reports for participants to see standings Homepage Dashboards
Report Email Notifications Report Managers 15
16. Important to Remember Put the results/reports in the
forefront and make visible to participants. Design experiences that
engage and motivate people to achieve their goals. 16
17. 17 In the end, there is nothing new about trying to
motivate sites and team members; but whats different about
Gamification is that it uses a digital engagement model to scale
that motivation to large groups of people.
19. from Concept to Cure with DATATRAK ONE DATATRAK
International Cleveland, Ohio Bryan, Texas Cary, North Carolina
888.677.DATA (3282) Toll Free www.datatrak.com