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Google for Sales Presented by: Kersten Kloss Refreshed IT Chris Hamilton www.SalesTipADay.com
| Date post: | 15-May-2015 |
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Google for Sales
Presented by:
Kersten Kloss
Refreshed IT
Chris Hamilton
www.SalesTipADay.com
Upcoming Webcasts
http://www.refreshedit.com/index.php/live
April 8th – Stop Cold Calling – Part 1
April 15th – Using Email Marketing
April 22nd – Stop Cold Calling – Part 2
April 29 - 12 Things I Learned about Twitter
May 6th - ? Potentially online productivity tools
May 13 - ? May be a break due to a new baby
Overview
Understanding of different Google services
Where to get started
What works for you
By no means everything
Could be used by a business or an individual
Any Google Technology may become obsolete – Wave?
Google Statistics
71% of all searches on Google
40% of all searches on Google are Local
89% of all clicks are on the first page
80% of all Google users do local searches
7.4% of all website visits – 2nd to Facebook
Yahoo is #2 in search with 14.4% or 5 times less
Bing is 3rd with 9.7% or 7.3 times less
You Tube is 5th most visited site and 2nd most visited social networking site
From Hitwise
The 2 most compelling stat
In 40% of searches a location is used
82% of people using a location in their phrase either: Browse the site Call the business Contact by phone Go to the physical location
33 people out of 100 will buy a product or service like yours if you are found on Google
Want to sell your product or service and beat out your competition?
How Google Helps Sales
Do the Math:
71% of all searches are on Google
40% of those searches are for a local service or product
80% of Google users look for local products and services
89% of all clicks on Google are on the first page
There are 10 to 17 search results on the first page
If you are not on the first page for your product or service then someone else’s is
Bottom line: If you are not on the first page of Google you are loosing sales
So what are you doing to get found:
What is your plan to being found Google
Can not avoid not being found on Google
Need to ensure brand reputation
More search is becoming local based
Local search is for products and services
What are the Google Applications?
Google Account
Google Places
You Tube
Google Merchant Center and Google Base
Google Local Shopping
Google Insights and Trends
Blogger
Google Alerts
Google Analytics
Others
Set Up a Google Account
Go to https://www.google.com/accounts/NewAccount or Google “Google Account”
Access to all your Google information
Google Places
The Yellow pages of the Internet
Typically for a business
Can potentially give you a first page ranking
Drive tons of targeted traffic your way
Coupons and posts
Need a way for someone to reach you
Use pictures and videos
Great Tip: Select Categories and potentially add your geography
Reviews on Google Places
The new word of mouth
Bad reviews can kill your business
Monitor your listing regularly
Get clients to post positive reviews
Post positive reviews on your clients sites
Google Hot Pot
Location based social networking
You Tube
Google loves video – 53X’s
Targeted traffic
Embed on your own site
Keywords and descriptions are key
Insights – See where traffic is coming from
Invite others to connect & subscribe
Just try it
Great Tip: Put your web address and contact information on videos
Google Merchant Center/Base
Google Merchant Center:
Only for those who sell online
Sell your Products
Free to use
Google Base:
For real estate, jobs and vehicles
Listed out on Google Maps
Great Tip: Focus on short description
Google Local Shopping
New on Google – Sign up ASAP and beat your competitors
Combines Merchant account with Google Places
Get your products listed Locally
Huge opportunities to sell
Google Insights & Google Trends
Google’s way to show search terms
Find out what words trigger for your industry
Find up and coming terms
Blogger
Google’s blogging platform
Google loves new content
Different strategies to increase findability
Drive qualified leads
Get rankings for specific keywords
Great Tip: Add Feedburner – Allow people to subscribe
Great Tip: Add an email subscription service
Google Alerts
Email and/or RSS feed notification system
Triggered by keywords or phrases
Results can be for news, blogs, updates, video, discussions
See what is being said about you
Spy on your competition
Great Tip: Track companies for new employees or events that can lead to potential sales
Google Analytics
Can’t track what you don’t know
Information can help guide your businessWhere do my visitors come fromHow are they finding meWhat are they looking atHow long they are staying
Prospecting Tips:Track prospects and see what they are looking atSee what companies are visiting and how often
Finding an Email Address/Prospect
Email:
*@email.com or [email protected]
Prospect:
Term site:domain.com
Vice President site:yahoo.com
Wild Cards:
Use the * or wildcard
Vice President * Company * termImage: http://www.flickr.com/photos/notrealistic/4137347639/
Others:
Adwords - Drive targeted traffic to your site
Organic Search – Keyword rich
Keyword Tool – use the right words great for LinkedIn Profile
Google Product Search (Froogle) – Find competitors prices
Google Reader
Google Sites
Feedburner
AdMob – Mobile advertising
Profiles – How others see you on Google
Examples:
School in Calgary:
Google Places: 4,000 impressions -> 3% click thru -> 1,440 additional visits/year
Adwords: 20 to 50 targeted leads per month
Goal achieved: 50% more students enrolled
Luxfiend:
Google Merchant: Over 600,000 impressions/month
Drive potentially 100 to 200 additional website visits per day
Convert to buyers!!!!!
Build a Plan and Follow
Pick what Google applications will work for you
Learn more about the applications you choose
Revisit a plan on a weekly or monthly basis
Start with one application and add more
IMPORTANT: Have a way for people to contact you on your web site or blog
Questions?
Sales Plug
Net Cast Portal
Sales tool
Vet prospects quicker
Work with qualified prospects
Close business quicker
One to many approach not 1 to 1
We Compensate Well for Leads That Become Sales
Upcoming Webcasts
http://www.refreshedit.com/index.php/live
April 8th – Stop Cold Calling – Part 1
April 15th – Using Email Marketing
April 22nd – Stop Cold Calling – Part 2
April 29 - 12 Things I Learned about Twitter
May 6th - ? Potentially online productivity tools
May 13 - ? May be a break due to a new baby
Thanks for your time
Please feel free to contact me at:
403-630-1243
Kersten Kloss
403-775-6969
