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Using Green Meetings and Events to Create Sustainable Businesses and Communities Panel Presentation: Deborah Popely Michelle Sheldon Robin Malpass Property of Presenter
Using Green Meetings and Events to Create
Sustainable Businesses and Communities
Panel Presentation:
Deborah Popely Michelle Sheldon
Robin Malpass
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Green Meetings and Events
“Nice to do”
or
“Need to do”?
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Impacts: GGH
The average participant produces 1418 lbs of greenhouse gasses-- roughly the equivalent of operating a car for one month. Over three days, 300 people generate the equivalent of 8 small cars.
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Carbon emissions generated from heating, cooling and lighting a venue, participant travel, shipping and delivery, and lodging for 300 people for a 3 days is equivalent to the air inside over 25,000,000 basket balls.
Impacts: Carbon Emissions Property of Presenter
Impacts: Water Use
The average participant uses 846 gallons of water- or roughly 262 gallons per day. Regular home use of water by the average American amounts to about 86 gallons per day (World Bank, 2000). A conference of 300 people over three days use the equivalent of half an Olympic size pool
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The average participant produces 61lbs of solid waste over a 3 day conference– roughly 20lbs per day. the average American generates about 1.5 tons of solid waste per year – or about 4.5lbs per person, per day (USEPA, 2003)
Impacts: Waste Property of Presenter
Benefits of Green Events
Differentiation and increased market share
Increased customer loyalty
Recruiting and retaining talent
Employee commitment and buy-in
Protecting the Brand and Image
Streamlining the Supply Chain
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What About the Cost? Money is saved by using
less Some things cost more
initially but produce cost savings over the life of the product
Increased demand and purchasing power is driving prices down
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Where Do You Begin?
Standards
Suppliers
Strategies
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Transportation
On-Site Office
Meeting Venue
Food & Beverage
Exhibits
Destinations
Communications
Accommodations
Audio Visual
Event Supply Chain
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APEX/ASTM Standard
Voluntary, self-certifying
Developed by the EPA, GMIC and ASTM Int’l
Sets uniform minimum requirements
Provides consistency while at the same time, choices for meeting goals
Builds on existing, credible eco-labels, certifications and best practices (e.g. LEED®, GreenSeal®, etc.).
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Learn More FREE Energy and Events Training - Friday, May 24 (9 to noon) at College of Lake County Find out more about Green Events Source www.facebook.com/GreenEventsSource Questions: [email protected] or call (708) 404-9112
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Purchasing Michelle Sheldon
VP GMIC Chicago Land President of Eco Promotional Products, Inc.
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Are you making “green” choices?
Buy Local
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Sustainable Reporting
Required by Supplier
All product materials used % Recycled Content Recyclable (yes/no) Location of Material
Sourcing Location of Manufacturing Location of Printing
No individual wrapping (y/n)
Eliminate all Polystyrene (yes/no)
Use U.S. EPA’s Program Shipper
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Ask for Useful Data Tangible Savings
• Energy Savings Measurements
• Recycled Media Figures • Reduced Production
Waste • Social Responsibility
Stance
Partners Provide Useful Measurements
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Team UP - Internally • Human Resources • IT • Marketing • Facilities • Purchasing • Logistics • Risk Management • Training
Strategies For Your Sustainability Purchasing
• Print Services • Building Management • Cleaning Crew • Office Supplies • IT • Ad Agency • Hardware & Software
Providers
Team UP - Externally
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Make Sure to Convey the Right Message Property of Presenter
Follow up on claims
Software Company – 25,000 Attendees
Sustainability Event
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Case Study: How One Community Found Competitive Advantage and Economic Vitality Through Sustainability
Robin Malpass, Principal GMIC Chicago, President www.RobinMalpass.com
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Goal: Competitive Advantage Property of Presenter
Increasing Economic Vitality Through Sustainable Initiatives
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Benedictine University
Chamber
Convention & Tourism Bureau
French Market
Park District
The Morton Arboretum
Businesses
Hotels
Restaurants
Residents
Green Partners Property of Presenter
Incorporate Green Throughout Lisle Residents Recycling Landscaping Rain Barrels/Gardens
Village Sustainable Practices Brand Development Symposiums
Businesses Green By Choice Electronics Recycling Innovations
Organizations Sustainable Practices Projects
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Sustainable Lisle Business Partnership Property of Presenter
Green By Choice
Volunteer Program Open to all Lisle Businesses Goals Businesses Meeting Customer/Community Needs Reducing Environmental Impact in Lisle & Beyond Strategy to Improve Economic Vitality = Sales & More Encourages Movement in the Green Direction
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Components Complimentary Green Audit (SCARCE) Offer Green Products or Services Carpeting Made from Corn & Plastic Bottles Air Cleaning Plants Organic Foods/Beverages/Clothing/Pet Shampoos Alternative Energy Investments Eyeglasses made from Recycled Materials Rain Harvesting Fountains Sculptures made from Recycled Glass Incorporate Green in Operations Recycle Turn off Equipment/Lights Use Green Cleaning Products Anti-idle Delivery Truck Policy
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Marketing Components
Decal Displayed on Windows/Doors Logo Used in Ads/Website
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In Store Tent Cards To Generate Discussion
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Each Business has Listing in Green Directory on
Village Website
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Joint Marketing Campaigns Newspaper Articles, Special Ad Sections New Village Video Comcast Commercial & Web Ads Multiple Gift Certificate Sweepstakes Village Newsletters, Website, Cable TV French Market Advertising Twitter
Build Upon Village’s Marketing Efforts Property of Presenter
Launch - Special Advertising Section Property of Presenter
Green Businesses Featured in Media Property of Presenter
Businesses Using Green Ads Property of Presenter
Ads
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Results Lisle Becoming Branded as Green/Sustainable Differentiates Community Consistent Message/Framework for Communications Green Becoming Incorporated Throughout Lisle
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Businesses Tapping into New Market & Increasing Sales Attracting New Green Businesses to Build Critical Mass Existing Businesses Adding Green Product Lines Green Recreation Activities Increasing Building Strong Community Partnerships
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Winner of the 2011 IEDC Sustainable Project of the Year, the Green By Choice program illustrates how sustainability can serve as an economic strategy in addition to reducing waste and preserving precious resources for future generations.
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What Steps Can You Take to Begin the Path of Achieving Economic Vitality Through Sustainability? Engage with GMIC!
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Sign-up for Free GMIC Chicago E-Newsletter Attend GMIC Educational Events: Foundations Course for Green Meetings APEX/ASTM Course Breakfast & Learns 2013 Sustainable Meetings Conference Become a Member of GMIC
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