This program is valid for 30 PDCs for SHRM-CP or SHRM-SCP recertification. For

more information about certification or re certification

www.shrmcertification.org

Using HCM Analytics toDrive Business Results

Metrics HR

st21 centuryisa“serviceeconomy”,whichisbasedoninformationandknowledge.Thenumberoneinvestmentinthisnew

economyis

peopleasithasasignificantimpactonorganizationalperformance.

Astheprimarysourceofeconomyisshiftingfromphysicaltointellectualcapital,theroleofHRisbecomingincreasinglycriticalto

theoverallsuccessoftheorganization.

Inanincreasinglycompetitiveenvironmentdominatedbycost-cuttingandtightbudgetjustification,theworkforceinvestments

range from 18-57% of organizations' operating expense. Shareholders and CEOsmeasure results. They are keen to have

measurableframeworktoseeconnectionsbetweenworkforceinvestmentandcorrespondingorganizationalsuccess.

Numbers are the Universal language of business. HR's traditional model of using gut feeling and impulsive emotions for

workforcedecisionmakingiswoefullyinadequate.BusinessexecutivesjudgeHRstrategicroleNOTonbethebasisofemotions

oractivitiesbutbytheimpactonthebusiness,whichisalwaysmeasuredinfinancialterms.AkeyresponsibilityofHRisto

articulatetheverifiableconnectionsbetweenHRpracticesandcompanyperformanceanddemonstratethoseconnectionswith

dataandratios.

Worldwide,fortunecompaniesproudlycallthemselves“MetricsFanatics”ineveryaspectofbusinessmanagement.Metricshave

thereforebecomedifferentiatorbetween topclassand traditionalHRdepartment. It isavital tool torespond toemerging

organizationalchangeimperativesandalevertoboostindividual,departmentalandorganizationalperformance.

$150

$200

$200

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WhyHCMAnalytics?

Metrics HR

ZahidMubarikisCEOHRMetrics,founderPresidentSHRMForumandChairmanPakistanHRStandardsCommittee.

HeistheonlyHRleaderfromSouthAsia,whobecamememberofISOGenevaglobalHRStandardsDevelopment

CommitteecomprisingofUSA,UK,France,Germany,Sweden,Switzerland,Austria,Norway,Netherlands,Portugal

andPakistan.He ledPakistan in ISOglobalmeetingsandSHRMconference invariouspartsofworldincluding

Washington,Texas,LasVegas,Orlando,London,Melbourne,Rotterdam,Paris,Singapore,Beijing,DubaiandBali.

CurrentlyheisglobalConvener/ChairofISO“HRMetricsStandards”andMemberBoardofDirectors“TheCentrefor

GlobalInclusion”USA.ZahidservedasMemberSpecialExpertisePanel,HumanCapitalMeasurementMetricsSHRM

USA. An internationally acclaimed thinker, writer and speaker in national and international conferences. His

analyticalHRpapersandexperttalkshavebeenfeaturedbyinternationalmediaincludingWorldBankWashington,

CNBC,DawnandBusinessRecorder.

Facilitator

ZahidMubarikSHRM-SCP,SPHRi,GPHRGlobalConvenerISOHRMetricsStandards

Ÿ IdentifymeasurementopportunitiesandquantifyHRdepartment'scontributiontotheoverallbottomline,through

solid,factual,andveri�iabledataandjustifytoughestbusinessdecisionswitheasy-to-usemathematicalformulas.

Ÿ DiagnoseHR�inancialandoperationalmeasures,understandthemessagesinmeasureddata,withaviewtobecome

competitivecosteffectiveandyetresponsivetobusinessneeds.

Ÿ Integratemeasurementmetricswithactionplan,toachieveandsurpassindustrybenchmarks.

Ÿ UpgradeHRstandingintheorganization,byachievingstrategicgoalsandobjectives.

Objectives

AdditonalFeature:HRBenchmarkingReport

IfyouareinterestedinHRbenchmarking,pleaseletusknow.

HumanCapitalManagementAnalytic

Fasterproduct

development

Improvecustomerservice

Increasemarketshare

Boostshareprice

CourseContents

Metrics HR

EssentialofBusiness&Financial

AcumenforHR

MODULE1

OptimizingBigDatafor

WorkforceManagement

Ÿ Differencebetweendata,metricsandanalytics.Ÿ DifferencebetweenactivitymetricsandImpact

metrics.Ÿ Gapanalysisandbenchmarkingtechnique.Ÿ Translatingintangibledataintotangibleoutcomes.Ÿ Dataanalysistools.Ÿ PresentationtoolsformeasuringImpact.Ÿ ChallengesandopportunitiesinHRanalytics.Ÿ KeyprinciplestoconsiderwhilealigningHR

analyticswithbusinessstrategy

Ÿ Businessmodelofcreatingwealthforshareholderthroughproductsandservices.

Ÿ HowHRcancreatevalueforshareholderandotherstakeholders.

Ÿ Understandingbalancesheet,incomestatementandcashflowstatement.

Ÿ Compoundinganddiscountinginterestratefororganizationinvestments.

Ÿ Calculatingcostbenefitsanalysis,breakeven,profitmargin,ROI

MODULE2

RetentionAnalytics

MODULE4

Ÿ TotalTurnoverRateŸ Voluntary/InvoluntaryTurnoverRateŸ MeasuringOpportunityCostofVoluntaryTurnoverŸ TurnoverAnalysismetricsŸ MeasuringImpact/ROIofRetention

Ÿ RecruitmentYieldŸ JobOfferAcceptanceRatioŸ TimetoHireŸ CostPerHireŸ RecruitmenttoHRCostRatioŸ NewHireRetentionRatioŸ NewHirePerformanceRatioŸ OpportunityCostofUnfilledJobsŸ MeasureImpact/ROIofHiring

HiringAnalytics

MODULE3

TrainingAnalytics

MODULE5

Ÿ WorkforceCompetencyRatioŸ TrainingHoursperEmployeeŸ TrainingCostperEmployeeŸ TrainingCosttoHRCostRatioŸ InternallyTrainedRatio

TrainingTransfertoWorkplaceAnalytics

MODULE6

Ÿ WritingMeasurableTrainingObjectivesŸ TrainingSatisfactionRatioŸ TrainingComprehensionRatioŸ TrainingTransfertoWorkplaceRatioŸ TrainingImpactonBusinessRatioŸ MeasuringTrainingROI

Metrics HR

CourseContents

MODULE9

EmployeeEngagementAnalytics

Ÿ MeasuringEmployeeEngagementŸ DrivingEmployeeEngagementŸ LinkingEngagementwithKeyBusinessOutcomesŸ MeasuringBusinessandFinancialImpactof

Engagement

Ÿ HRtoOrganizationEmployeesRatioŸ WorkforceCosttoOperatingCostRatioŸ CompensationCosttoHRCostRatioŸ SalaryCosttoCompensationCostRatioŸ BenefitsCosttoCompensationCostRatioŸ RevenueperemployeeŸ OperatingCostperEmployeeŸ Profit(EBITDA)perEmployeeŸ MeasuringROIofWorkforceInvestment

MODULE10

WorkforceCostAnalytics

Ÿ DiversityValueIndexŸ EmployeesperManagerRatioŸ WorkforceServiceProfilingŸ WorkforceAgeProfilingŸ GrievanceHandlingTimeŸ GrievanceResolutionRatioŸ SeparationClearanceTimeŸ WorkplaceAccidentRate

MODULE8

EmployeeRelationsAnalytics

MODULE7

Ÿ PromotionRatioŸ RotationRatioŸ InternalHiringRatioŸ CareerGrowthRatioŸ SuccessionCoverageRatioŸ SuccessionReadinessRatioŸ HomeGrownLeadersRatioŸ LeadershipQualityRatio

LeadershipDevelopment

Analytics

Metrics HR

Few Testimonials from HCM Analytics Virtual Course Participants

Oliver KothradeHR Director

Panasonic Consumer Marketing Europe

As an HR professional, we need to be aware of direct and indirect

impact of human resources activities on the financial

performance of the company. The HCM Analytics Course helps HR

Managers to gain a better understanding of how to measure and

align HR activities for better business outcomes. This course

gives you a very good framework of evidence-based HR analytics

to improve quality of business decisions.

HCM Analytics Course keeps you abreast of modern practices in

Human Capital Measurement. The metrics covered in the course

are helpful in analyzing workforce performance from various

dimensions including volume, time, cost, quality and user

satisfaction. The online course proved to be better than

expectations and provided an opportunity to get connected with

participants and the facilitator for knowledge sharing. The subject

matter expertise of the instructor is the key feature of the course.

This course can surely assist in better broader knowledge base, job

performance, professional growth and recognition.

Asad Mujtaba Naqvi

SHRM-SCP, HRMP, SPHR , PMP , MBADirector Organizational Development

Riyadh, Saudi Arabia

Metrics HR

After attending this course on HCM Analytics, I have become a firm

believer of the notion that “everything is measurable in HR. The

standard of discussion during the entire course was very high with

real life examples. The facilitator was very professional and

sessions were interactive throughout. Zahid Mubarik is a Thought

Leader and knows the art of instilling new skills among participants

through interactive learning. There was two-way communication

approach and industry best benchmarked course material/data

was used to illustrate the HCM analytics. We got all answers during

the class discussion and it was a treat to exchange views with other

industry experts during the session. We also got lectures recording

which helped in review and comprehension. HCM Analytics Course

sets you apart from your peers by enhancing your skills of

delivering results rather than measuring activities only. I am

confident that after having done this course, I will be more

futuristic and proactive HR strategist: aiming to accelerate

organization performance through better workforce productivity.

“It was my first experience of a full fledge virtual learning session

through WebEx and it proved to be a very good. All participants

were eager to learn. Sharing industry examples, insights and

exposure was really meaningful. Questions were not only

encouraged but also answered to the best of the satisfaction of

all the participants.

Few Testimonials from HCM Analytics Virtual Course Participants

Saqlain SherSHRM-SCP, PMP, MCIPD, SPHRi

HR Business Partner-MENA

Doosan Babcock UAE

M. Ehtisham KhanManager Learning &

Performanace ManagementUfone Pakistan

Metrics HR

What HR Leaders say about HR Metrics

Gohar Alam SiddiquiHead HR

Bayer Pakistan

“Very practical course adding real value to the organization”

Oliver KothradeHR Director

Panasonic Consumer Marketing Europe

“ The program gives a good understanding of Hr Analytical frameworks for verifiable impact

on organization bottom line ”

Sheraz KarimHR Director

Pakistan S&P GlobalMarket Intelligence

“Excellent discussions, insights and practical tools for concrete results”

Samiha Ali ZahidHead HR

Mobilink Microfinance Bank

“The course gives an understanding of global best practices and its customized application is

an exceptional tool for translating any HR Metric into financial numbers”."

Evelyn D AbrogenaChief HR ManagerEFU Life Insurance

“Concept is very good. It is very important that HR should be able to measure its performance

to demonstrate impact to business”

Anees Kas JeddahwalaHead HR

B.Braun Pakistan

“This course helped in implementing the financial management tools in HR functions. It will help in writing a better business case with

numbers.”

Metrics HR

Sana Mesia Manager HR

The Modules were created keeping in view thepractical aspect of the Metrics. Overall it was

indeed a Good course

Muhammad Imran MansoorDep Head

SAP HCM & HR Reporting MCB

“After having attended this session, one can say that something has been learnt, which is useful

for organization and personal growth.”

Nausheen Amin KhanHR Business

Consultant Abbott Laboraties

“Really a thought process opener. In my experience till now, this is first course that

aligns HR with business outcomes.”

Sadaf FatimaErnst & Young

Ford Rhodes Sidat Hyder

“It was a wonderful experience for me and my team. It fulfilled the purpose of training”

Asila Khandwala

VP-HR

It was a very good course which can be effectively used at our workplace.

Muhammad Kamran JamilDirector HR and Corporate Relations

ICMA Pakistan

“Linking HR impact numbers with business numbers improves credibility of HR function”

Waheedullah KhanCorporate HR ManagerLotte Chemical Pakistan

“ It was very informative and interesting to understand”

Qaiser JamilHead HR Emirates

Supply Chain Services

“It was an excellent session to transform HR to next level”

This course was very useful as it cleareda lot of ambiguities regarding HR.

Syed Adudojana MosabSenior HR Officer

ForMoreDetails:info@thehrmetrics.com+923425579160