Date post: | 13-Sep-2014 |
Category: |
Business |
View: | 1,578 times |
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The Next 10 Minutes…
1. Who’s that lady & Where is she from?2. What does SnapApp’s Marketing Mix Look Like?3. Example of Inbound & Social Content Campaign4. Results: Impact on Leads & Revenue
@Snap_App @AmberSte1
Amber Stevens
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Director of Marketing at SnapApp.com (a Pangea Media innovation)
Demand Gen Manager & Lead Nurturing at Eloqua
Global Marketing Programs Manager at Unica Corp (now an IBM company)
@Snap_App @AmberSte
FacebookWebsiteBlogMobileAd UnitEmail
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Broad Category Adoption
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SnapApp Marketing Mix
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Case Study
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1 Review Search Traffic Queries
43% of searches included “facebook”
2 Gap Analysis & Content Plan
Create new SEO Pages Develop Webinar Series eBooks & Guides
Case Study
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Content Plan
Guide Blog Post Topics…with SEO friendly Titles
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Case Study
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3 Distribute & Engage EVERYWHERE!
SnapApp’s on Facebook for Lead Generation
SnapApp’s in Blog Posts for Sharing & Engagement
Case Study
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3 Distribute & Engage EVERYWHERE!
Case Study
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4 Repurpose (some more) & Nurture Leads
http://info.snapapp.com/Create-Your-Facebook-Masterpiece.html
Inbound & Social Results
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Q3 2011
24% of Revenue
Q4 2011
39% of Revenue +50% increase in #Inbound Leads Q/Q
Q1 2012
58% of Revenue
+157% increase in #Inbound Leads Q/Q
@Snap_App @AmberSte
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Inbound Check-List
1. Start with Search Data for content ideas & opportunities!
2. Optimize blog post titles for search phrases3. Consider post frequency – the more you
post, the more referral traffic you’ll see4. Create Once, Distribute EVERYWHERE5. Remember to be Engaging with Shareable,
Interactive Content6. Repurpose Content to help Nurture Leads
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Try SnapApp for Free!
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Go to http://www.snapapp.com/capabilities/facebook-landing-page for your FREE Facebook Landing Page App for:
• Coupons & Special Offers• About Us or Welcome Pages• Video Pages, and more!
@Snap_App @AmberSte