Using LinkedIn For Business

Using LinkedIn for BusinessWhy LinkedIn is so much more than just a place to post your CV!

Find Out More About LinkedIn …

If you’d like to find out even more about LinkedIn marketing,

please check out ‘Using LinkedIn For Business’

http://getbook.at/li001

How LinkedIn Is So Much More Than Just A Site For CVs

• Why use LinkedIn?

• The importance of your email address

• Step-by-step and ‘hands-on’ setting up an amazing profile

• Public profiles and why they’re important

• Finding, making and managing connections

• Getting your settings right

• Finding and using LinkedIn Groups

• LinkedIn InMails and paid options

• Using recommendations and endorsements

• Using LinkedIn for job searching or advertising

• Advertising on LinkedIn

• Time management techniques on LinkedIn

• + Many more hints, tips and techniques

Coming Up Today …

How I Use LinkedIn

• I’ve been a member of LinkedIn since January 31

2011

• I have a very different personal use policy for LinkedIn

in comparison with Facebook, Twitter and G+

• I use it to connect with people that I know personally,

or to nurture business connections with people that I

want to know better

• I avoid LinkedIn for ‘chatter’ ... I use it in a very

targeted way for business

• You’ll need to decide how you want to use it and

devise a personal strategy for use (ie make lots

of connections, target big customers etc)

My LinkedIn Credentials

My LinkedIn Credentials

Why Should I Even Bother About Social Media?

1. Social media gives you an instant web presence … no cost, no webmasters, no tech! So if you have no budget and no web site, using social media you can get your business online – for free – in a matter of minutes

2. Social media gets you on mobile immediately - no cost, no webmasters, no tech! So if you have a web site – and you can’t afford the technical work that will need to make it mobile and tablet friendly – you can solve that problem instantly using a social media channel

3. Social media gives you instant and powerful SEO (search engine optimization). Because they’re the world’s most heavily trafficked sites, you get to ride on their coat tails – no SEO budget required That means that you can get found in the search engines fast!

Which Sites Have The Most Web Traffic?

LinkedIn is the

13th most

popular site on

the web … in the

universe!

Gives you exposure to people hunting for products or services or jobs

Gets introductions

Displays recommendations from others for you and your business

Facilitates active group and industry related discussion

Send messages and invitations to those in your network and to other group members

Highly targeted LinkedIn advertising

Asking and answering industry based questions

Why LinkedIn?

Why Use LinkedIn?

1. Promote your business or company

2. Find new leads/prospects/customers

3. Increase your web site traffic

4. Build a professional community in your industry

5. Professional networking

6. Create strong personal branding/credibility

7. Social recruiting

8. Find a new job

9. Advertise

10.Target specific contacts

Any more to add?

Getting Started

https://www.linkedin.com/legal/privacy-policy

Getting Started

https://www.linkedin.com/legal/user-agreement

Email Address/Password

Which Email Address?

It is better to use an online Gmail, Yahoo!, Microsoft Online (Hotmail or the

newer Outlook.com address), or similar permanent address that you create

online.

Having an address on your own private domain is also fine if you don’t plan on

changing your domain name soon.

If you are required to create a LinkedIn account by your employer, make sure

up front that you will own the account when you leave the company.

[Source: http://andybrandt531.com/]

It's important to add all email addresses that someone might use to

connect with you on LinkedIn. If someone sends an invitation to an

email address you haven't listed, you could get an error message or

accidentally create a second account when you try to accept.

[Source: http://linkedin.com/]

Email Address/Password

A Word About SEO

• These are the

LinkedIn results if

you just search for

‘Paul Teague’

• This is called

‘LinkedIn SEO’

(Search Engine

Optimisation), the

more precise your

info, the better

chance you have

of being found!

• This is the only

result for a

LinkedIn search

of ‘Paul Teague

Carlisle’

• The more

comprehensively

you complete

your profile, the

better you will be

found in LinkedIn

A Word About SEO

A Word About SEO

Use the Google Keyword planner:

https://adwords.google.com/KeywordPlanner

Can People Find Me?

How easy is it to find you online?

Thinking in terms of keywords helps to get you

found on the web!

Practical Exercise

Think about the keywords that you need to use in your own

LinkedIn profile:

• What words best describes your business, niche or

expertise

• What terms would people need to come up with to find you

online?

• Look at the profiles of other people in your industry – what

keywords do they use?

• Compile a list of 5 keywords

Customizing Your Public Profile URL

[Source: linkedin.com]


[Source: linkedin.com]



Optimised Profiles

[Source: thesocialmediahat.com]

Optimised Profiles

[Source: dummies.com]

Professional Tip

• I check ‘Notify your network?’ to ‘Off’ as I think that this looks

unprofessional, it can make LinkedIn more like Facebook at time

• If you have this switched on, every time you make a profile change it

will notify your contacts – it can get a bit wearing when somebody is

updating their profile!

• Switch it on manually if you have a new job or there is a significant

change in your business that you really want your contacts to see

LinkedIn Banner

Headers were rolled out to Premium customers first,

they’ve now being rolled out to everybody

LinkedIn Banner

Tip: Get something professional up there – not

balloons!

Getting Started

Would you connect

with somebody with

no image?

Remember! LinkedIn Offence …

Getting Started

Getting Started

My Tips …

1. Choose connections with care – never connect with somebody

who doesn’t have a properly completed profile – what would be the

value of that to your business?

2. Seek meaningful connections … are they local to you, related to

your industry, people who you have worked with before, people you

have done business with?

3. Keep your contacts list lean - remember that if you make a

connection that you regret, or just think better of, they are easily

deleted!

4. Embrace LinkedIn’s suggestions … it’s a very clever site, it will

make amazing connections for you, so embrace it rather

than cursing it

LinkedIn Profile Essentials

1. Be authentic (professional photo, use full real name)

2. Be comprehensive (use all of the space that LinkedIn

provides for you)

3. Be branded (use the headline and summary areas to

expose your strengths, expertise, awards or

experience)

4. Be searchable (make sure that relevant keywords

associated with your brand, experience, profession,

and industry are included in your profile)

5. Be professional (this is not Facebook!)

My LinkedIn SummaryHow Non-Members See My LinkedIn Profile

My LinkedIn Summary

• Non-members

have to join

LinkedIn to see

your full profile

• This is why the

SEO element is

so important – get

that right and

anybody can find

you

‘Business Card’

Can Be

Seen By

Non-

Members

Authentic, comprehensive, branded,

searchable, professional

My LinkedIn Summary

Can Be

Seen By

Non-

Members



Can Be

Seen By

Non-

Members



My LinkedIn Summary

LinkedIn Skills

Can Be

Seen By

Non-

Members



LinkedIn Awards

Can Be

Seen By

Non-

Members



LinkedIn Awards

Can Be

Seen By

Non-

Members





Lots of

social

proof!

My Full LinkedIn Summary

Lots of

social

proof!




Lots of

social

proof!




Lots of

social

proof!




Use whatever

professional

proof you

have!




Lots of

social

proof!




LinkedIn Connections

• Seek meaningful

connections

• It’s a quality, not

a numbers game

LinkedIn will never stop suggesting

connections and new links for you

… choose wisely though!

Connecting

To initiate a new connection, search first [1] then

click on the ‘Connect’ button

Connecting

You can’t just connect to anybody! You need to

have some sort of link to them (I’ll show other

techniques later if you don’t have a connection)

Connecting

You receive a

notification if

somebody wants

to connect …

Connecting

… and you receive an email when somebody

wants to connect with you.

Note the ‘View profile’ button – if your profile is

rubbish, how likely are they to connect with you?

Connecting

An email is received by the requestor once the

invitation has been accepted

Connecting

This is the reply that I got to my personal message

Tip: Delete A Connection

Step 1: Click on ‘Connections’ in top menu

and then select ‘Keep in Touch’


Select the contact that you wish to delete (they will not be

notified!)


• Simply remove them from your contacts list

• Do this regularly – if somebody doesn’t add

any value, delete them!

• Always be intolerant of bad behaviour on

social media – just remove the contact

• You can also block people …

Why might you want to

block somebody?

Tip: Block A Connection

Source: linkedin.com:

Tip: Block A Connection

• Navigate to the

person’s profile page

(just search for them

by name), click the

dropdown menu,

then select ‘Block or

report’

• There’s no need to

report somebody, you

may just wish to

block them for

privacy reasons

• You can also remove

a connection this way

too

A Matter Of Degrees

A Matter Of Degrees

1st-degree - People you're directly connected to because you have accepted

their invitation to connect, or they have accepted your invitation. You'll see

a 1st degree icon next to their name in search results and on their profile. You

can contact them by sending a message on LinkedIn.

2nd-degree - People who are connected to your 1st-degree connections. You'll

see a 2nd degree icon next to their name in search results and on their profile.

You can send them an invitation by clicking Connect or contact them through an

InMail or an introduction.

3rd-degree - People who are connected to your 2nd-degree connections. You'll

see a 3rd degree icon next to their name in search results and on their profile

You’ll be really surprised to see how you’re connected already

to many business people who you want to get to know

Creating Posts

This is where you always go to post on

LinkedIn

Twitter Connection

Twitter Connection

Creating Simple Posts

Select your audience

Attaching Files To Posts

Attach

files

to a

post

Creating Posts With Links

Creating Blog Style Posts

You can now create full blog

posts on LinkedIn!

Creating Blog Style Posts

Instant Fame!

Look at all that

lovely social

proof!

Known as

‘endorsements’

Endorsement FAQs

1. Your 1st level contacts are asked to endorse you

when they login (not all the time!)

2. You can retract endorsements or opt out from them

3. You can add any skills to this section

4. Accumulating a high number of endorsements for

a skill adds credibility to your profile

5. You’ll also be notified by email when you receive

an endorsement

LinkedIn Endorsements

Scroll down to

the Skills &

Expertise section

of a connection's

profile.

Notice how

horrible those

greyed out faces

look?

You get an email

notification

allowing you to

add the

endorsements to

your profile (you

can remove them

and withdraw

them!)


This is how you

add a LinkedIn

endorsement to

your profile when

you get an email

notification



This is how you start to edit your LinkedIn endorsements


This is how

you control

your

endorsement

settings

Tip: Just list 10

x skills at first,

you’ll get a

nice square of

10x10

endorsements

quicker!


This is how you manage individual endorsements

Giving Endorsements

• LinkedIn will prompt

you to do this

regularly

• I think that they’re

worthless unless

you actually know

the person or have

done business with

them in someway

• Regard them as

valuable social

proof – don’t throw

them away!

Instant Fame!

Known as

‘recommendations’

It can be hard work to get people in some industries to

write recommendations for you because they don’t ‘get’ or

value LinkedIn or social media = very frustrating!

Professional Proof

If you recommend

somebody on

LinkedIn, they must

be a 1st degree

connection

Advanced LinkedIn …

Now we can start to do some more advanced things with LinkedIn …

LinkedIn Account Management

Privacy on LinkedIn

As with all social media, people need

only see what you want them to see.





You can manage and

request recommendations

in this area


You can request a recommendation for any of the jobs

that you have listed in your profile, or manage a

recommendation that you have received already


Try not to use these in a

scattergun way.

A great way to use them is

when you’ve done a

specific piece of work with

people ie a testimonial

after a training event

Useful LinkedIn Data

Weekly summary via email

showing profile views and

endorsements


A combination of promos,

recommendations and activity


Hyper Optimised Profiles

[Source: thesocialmediahat.com]

For All The Things That Follow …

LinkedIn Media Providers

Add Links To Your Profile

Image Providers:

23hq, mead, mlkshk, mobypicture, ow.ly, pikchur, Questionable Content

Somecards, twitgoo, twitpic, TwitrPix, Twitter

Video Providers:

ABC News, AllThingsD, Animoto, Atom, bambuser, big think, blip, Boston Bravo, brightcove, CBS News,

Clikthrough, Clipfish, ClipShack, Clip Syndicate CNBC, CNN, CNN Edition, CNN Money, Colbert Nation,

CollegeHumor, Comedy Central, Confreaks, Coub, Crackle, Dailymotion, Dipdive, distrify, dotsub, Fora.tv,

Forbes, funny or die, GameTrailers, GodTube, Hulu, Jardenberg, justin.tv, Khan Academy, KoldCast TV,

LiveLeak, Logo FierceTV, Panorama, Washington Post, Zero Inch, TED, Telly, The Daily Show, The Escapist,

mobypicture, New York Magazine, NZ On Screen, Overstream, PBS Video, Revision3, SchoolTube,

ScienceStage, ShowMe, snort, Socialcam, Spreecast, VEVO, Viddler, viewrz, Vimeo, Washington Post,

WORLDSTARHIPHOP, XTRANORMAL, Youku, YouTube, Zapiks

Audio Providers:

AudioBoo, Band Camp, Free Music Archive, gogoyoko, Grooveshark, Hark, Huffduffer,

Mixcloud, RadioReddit, Rdio, SoundCloud, Spotify, Zero

Presentations and Documents:

Prezi, Scribd, SlideShare

Other:

Behance, Issuu, Kickstarter, Quantcast

How To Do It …

How To Do It …

Add Slides To Your Profile

This is what it

looks like on

LinkedIn

How To Do It …

Cut and paste the

URL into the ‘Add a

link’ area, and it

automatically brings

in the title and info.

Click ‘Add to profile’.

How To Do It …

Add slides

directly from

Slideshare

How To Do It …

The quickest way is to allow

Slideshare to have direct access to

your Slideshare account … you’ll

get this prompt when you try to

add a slide directly from within

your Slideshare account.

Add Videos To Your Profile

How To Do It …

Grab your

video URL

from

YouTube

How To Do It …

Cut and paste the






Adding Images

Cut and

paste your

image link

from

Twitpic

How To Do It …

Cut and paste the






Copy your link

from Soundcloud

Adding Audio

How To Do It …

Cut and paste the






Red Alert!

Beware

the social

media time

vampire!

Using Buffer

Using Buffer

Using Buffer

Using Buffer

Using Hootsuite

Using Hootsuite

Using Hootsuite

Using Hootsuite

Useful Tip!

Write private notes on your contacts

Advertising On LinkedIn





What To Talk About?

1. A new company blog post

2. Client acquisitions

3. Press announcements

4. Jobs available

5. Awards/recognition

6. Events you're hosting and/or are attending

7. Special offers, sales or discounts

8. New staff, existing staff

9. Funny office ‘stuff’ ie discussions, talking points

10.The stuff of life – water cooler chats

Keep it professional on LinkedIn!

Where To Find Social Media Content

• Share content that you see and find as you go along

using the Buffer and Hootsuite apps

• Create and share your own content

• Use Buffer’s ‘Suggest a post’ feature

• Use Pinterest – infographics are very popular

• Photographs are very popular

• Source great industry related blogs and add them to

feedly for easy following

• Use ezinearticles.com and other article sites

• Comment on other peoples’ content

When You’re ‘Out Of Posts’

1. Other people's LinkedIn posts

2. Breaking news

3. Be a curator of great content

4. Help requests

5. Thank you messages and shout outs.

6. Evaluations, reviews & opinions

7. Oldies but Goodies (your best previous posts)

8. Think aloud (‘What if? What would?)

9. Entertain (but be professional!)

10.Be a connector – hook people up (professionally)!

What Do You Actually Do On

Social Media?

I’ve given you a free copy

of my social media guide

on the resources link that

I’ll be giving you at the end

of the session

2-Step Verification

2-Step Verification

2-Step Verification

2-Step Verification

LinkedIn Profile Building Opportunities

JobsGroups

Companies

LinkedIn Groups

(Network Growth Strategy)

1. LinkedIn will allow you to join up to 50 Groups.

2. To increase and maximise the number of people you can reach – and

for them to be able to reach you aim to join the maximum of 50

groups (remember the connection levels!)

3. Join a mixture of big and established groups, groups in your locality,

alumni groups, groups related to your industry, professional

association groups if applicable and groups in your target market.

4. Beware! Don’t get daily or weekly updates from every group that you

join, it’ll drive you mad! Use the link at the bottom of every email

which allows you to alter the frequency of sending.

5. On a daily or weekly basis try to contribute to a group conversation ...

or if you’re feeling daring, why not start your own?

‘Big Fish Tip 1

InMails are trusted messages that you can send to anyone

on LinkedIn. Response guarantee: InMail credits are

returned if you don't get a reply within 7 days.

‘Big Fish Tip 2

Introductions let you contact members in your extended

network through the people you know. If you want to

contact someone who is two or three degrees away from

you, you can request an introduction through one of your

connections.

‘Big Fish Tip 3

LinkedIn Ads is a self-service, text-based

advertising product that allows advertisers to

reach a targeted professional audience of their

choosing.

‘Big Fish Tip 4

Careers And Jobs

Careers And Jobs

Careers And Jobs

Note the advice

given by LinkedIn by

the way

Careers And Jobs

LinkedIn Extras

http://udemy.com

LinkedIn Extras

• OpenLink (now Open Profile) is something that is

available exclusively to Premium account holders

• Essentially, it lets people who are members to

find and get in contact with other professionals

who are interested in meeting new people

• It also opens up the ability for anyone to contact

you and makes certain that anyone can see your

full details in the search results, whether the

searcher is part of your network or not

LinkedIn Extras

LinkedIn Extras

LinkedIn Extras

LinkedIn Extras

WeChat Connection

WeChat Connection

Scan the barcode

with your mobile

phone

WeChat Connection

LinkedIn On Mobile

• LinkedIn sits on your

mobile phone as an icon

• Touch the icon to launch

the app

• It works in exactly the

same way as the web site

the layout is just a little

different

LinkedIn On Google Play

LinkedIn On Mobile

If In Doubt!

Find Out More About LinkedIn …

http://getbook.at/li001

If you’d like to find out even more about LinkedIn marketing,

please check out ‘Using LinkedIn For Business’

Thank You For Attending Today …

Access all of the slides from today, as well as

lots of useful URLs and resources, via this link:

http://paulteague.com/LI-teague

Date post:	13-Apr-2017
Category:	Social Media
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