Date post: | 23-Aug-2014 |
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JULIA CLAIRE CAMPBELLJULIA@JCSOCIALMARKETING.COMWWW.JCAMPBELLSOCIALMARKETING.COM
LinkedIn : Making It Work For You
April 23, 2014R&L Associates, Inc.
http://www.jcsocialmarketing.com
WELCOME! Objectives for today
What is LinkedIn? Why use it?Identify the different parts of the
LinkedIn profile.Learn some of the best practices for
using LinkedIn. Learn ways to connect with people and
grow your professional network using this online tool.
Get your questions answered!
http://www.jcsocialmarketing.com
SLIDES ARE AVAILABLE Slides are here:http://www.slideshare.net/juliagulia77
Or email me:[email protected]
http://www.jcsocialmarketing.com
LINKEDIN RULESYou get out of LinkedIn (and all
social media) what you put into it.“Getting on LinkedIn” is not a
strategy in and of itself – it is a tool. Social media is free –
but your time is not.Everyone will use it
a little bit differently.
http://www.jcsocialmarketing.com
LINKEDIN STATSTotal number of LinkedIn Users: 277
million (as of 2/6/14)Number of new LinkedIn members
per second – 2Geographical reach – 200 countries
and territoriesPercentage of users who check
LinkedIn daily – 40% Resource:
http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/
http://www.jcsocialmarketing.com
LINKEDIN BEST PRACTICES• How do people use LinkedIn?
• Network professionally• Post and find jobs• Answer questions• Build thought
leadership• Remember names
http://www.jcsocialmarketing.com
LINKEDIN BEST PRACTICES• What makes it
different?• Facebook is like
the local pub or family reunion
• Twitter is like a fast-paced newsroom
• LinkedIn is like a trade show or conference
http://www.jcsocialmarketing.com
LINKEDIN BEST PRACTICES
Let’s explore the home page!
• Login• Notifications• LinkedIn Today• People You May Know• Who’s Viewed Your
Profile?• Your LinkedIn
Network• Jobs You May Be
Interested In
http://www.jcsocialmarketing.com
LINKEDIN BEST PRACTICES
Completing your LinkedIn Profile
1) Include your full name and a professional image.
http://www.jcsocialmarketing.com
LINKEDIN BEST PRACTICES
2) Personalize your Headline.
http://www.jcsocialmarketing.com
LINKEDIN BEST PRACTICES
Headline Tips!• Job seekers, use “Talented [Your Profession]
Seeking New Opportunity” not “Unemployed”. • Students, use “Aspiring [Your Profession]
Seeking Internship” not “Student at [Your University]”.
• Value proposition – how do you provide value?
• Target audience – whom do you provide value for and who will read this?
• What is your USP – Unique Selling Point • Keywords
http://www.jcsocialmarketing.com
LINKEDIN BEST PRACTICES
3) Write a great Summary.• Use key words (think SEO).• Do not cut & paste the “about” page of
your website.• Show people how awesome you are!
When writing, answer questions:• Who are you?• What are your specialties?• How can you help people/solve
problems?• How do you want to connect?
http://www.jcsocialmarketing.com
LINKEDIN BEST PRACTICES
3) Write a great Summary.• Use key words (think SEO).• Do not cut & paste the “about” page of
your website.• Show people how awesome you are!
When writing, answer questions:• Who are you?• What are your specialties?• How can you help people/solve
problems?• How do you want to connect?
http://www.jcsocialmarketing.com
LINKEDIN BEST PRACTICES4) Add Work History
to the Experience section.
• Be brief!• Short, short bullet points.• DO NOT cut and paste
your resume.• Try to avoid jargon and
industry speak.• Make it accessible.• Add videos, images,
documents, portfolio.
http://www.jcsocialmarketing.com
LINKEDIN BEST PRACTICES
5) Share an update.• This is NOT like Facebook. Share resources and be
professional. • It will be seen in the News Feed.• Ideas – Share your blog posts, event information,
helpful resources, articles, links
http://www.jcsocialmarketing.com
LINKEDIN BEST PRACTICES
6) Customize your LinkedIn URL and Contact Info section.
http://www.linkedin.com/juliacampbell
Easy to put on business cards and in email signatures.
Recommendation – Use your name not your company!
http://www.jcsocialmarketing.com
LINKEDIN BEST PRACTICES
7) Ask for Recommendations.• Personalize the message.• Ask for specifics (jog their memory).
1. Use the Ask for Recommendations link, accessed through your Privacy and Settings page.
2. Select a position from the "What do you want to be recommended for?" dropdown list.
3. In the "Who do you want to ask?" section, enter names of connections into the text field or click the address book icon to search for connections.
http://www.jcsocialmarketing.com
LINKEDIN BEST PRACTICES
Grow your Network!• Request connections – use a short,
personalized message.• Be helpful. • Offer advice.• Connect others.
http://www.jcsocialmarketing.com
LINKEDIN BEST PRACTICES
Connect with care.• Recruiters, salespeople – advantageous
to connect generously.• Some people are picky.• It’s up to you!
http://www.jcsocialmarketing.com
LINKEDIN BEST PRACTICES
http://www.jcsocialmarketing.com
LINKEDIN BEST PRACTICES
Improve your profileAdd sections
http://www.jcsocialmarketing.com
LINKEDIN BEST PRACTICES
Sample profilesPam Moore www.linkedin.com/in/pmoore John Haydon www.linkedin.com/in/johnhaydon
http://www.jcsocialmarketing.com
LINKEDIN BEST PRACTICES
Using LinkedIn Groups wisely• Remember the social media rules! • Choose Groups carefully – you can join 50• Choose the ones that have the largest
concentration of your ideal client or customer• Smaller groups yield better results.• “Most Popular Discussions”• Schedule time to visit each group at least once
a week• Turn off email notifications if too overwhelming• Follow the group rules and etiquette
http://www.jcsocialmarketing.com
LINKEDIN BEST PRACTICES
Explore LinkedIn applications. • SlideShare (presentations)• WordPress (blog posts)• Portfolio• Any number of others! Add sections to your profile (but
avoid clutter).• Showcase volunteer experience• Projects• Foreign language• Test scores
http://www.jcsocialmarketing.com
MORE RESOURCES• My blog –
www.jcsocialmarketing.com• Mashable – www.mashable.com• HubSpot – www.hubspot.com• Social Media Examiner –
www.socialmediaexaminer.com