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Using LinkedIn For Your Job Search

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Presentation on using LinkedIn for your job search, for R&L Associates, Inc.
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JULIA CLAIRE CAMPBELL [email protected] WWW.JCAMPBELLSOCIALMARKETING.CO M LinkedIn : Making It Work For You April 23, 2014 R&L Associates, Inc.
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Page 1: Using LinkedIn For Your Job Search

JULIA CLAIRE CAMPBELLJULIA@JCSOCIALMARKETING.COMWWW.JCAMPBELLSOCIALMARKETING.COM

LinkedIn : Making It Work For You

April 23, 2014R&L Associates, Inc.

Page 2: Using LinkedIn For Your Job Search

http://www.jcsocialmarketing.com

WELCOME! Objectives for today

What is LinkedIn? Why use it?Identify the different parts of the

LinkedIn profile.Learn some of the best practices for

using LinkedIn. Learn ways to connect with people and

grow your professional network using this online tool.

Get your questions answered!

Page 3: Using LinkedIn For Your Job Search

http://www.jcsocialmarketing.com

SLIDES ARE AVAILABLE Slides are here:http://www.slideshare.net/juliagulia77

Or email me:[email protected]

Page 4: Using LinkedIn For Your Job Search

http://www.jcsocialmarketing.com

LINKEDIN RULESYou get out of LinkedIn (and all

social media) what you put into it.“Getting on LinkedIn” is not a

strategy in and of itself – it is a tool. Social media is free –

but your time is not.Everyone will use it

a little bit differently.

Page 5: Using LinkedIn For Your Job Search

http://www.jcsocialmarketing.com

LINKEDIN STATSTotal number of LinkedIn Users: 277

million (as of 2/6/14)Number of new LinkedIn members

per second – 2Geographical reach – 200 countries

and territoriesPercentage of users who check

LinkedIn daily – 40% Resource:

http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/

Page 6: Using LinkedIn For Your Job Search

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LINKEDIN BEST PRACTICES• How do people use LinkedIn?

• Network professionally• Post and find jobs• Answer questions• Build thought

leadership• Remember names

Page 7: Using LinkedIn For Your Job Search

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LINKEDIN BEST PRACTICES• What makes it

different?• Facebook is like

the local pub or family reunion

• Twitter is like a fast-paced newsroom

• LinkedIn is like a trade show or conference

Page 8: Using LinkedIn For Your Job Search

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LINKEDIN BEST PRACTICES

Let’s explore the home page!

• Login• Notifications• LinkedIn Today• People You May Know• Who’s Viewed Your

Profile?• Your LinkedIn

Network• Jobs You May Be

Interested In

Page 9: Using LinkedIn For Your Job Search

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LINKEDIN BEST PRACTICES

Completing your LinkedIn Profile

1) Include your full name and a professional image.

Page 10: Using LinkedIn For Your Job Search

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LINKEDIN BEST PRACTICES

2) Personalize your Headline.

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LINKEDIN BEST PRACTICES

Headline Tips!• Job seekers, use “Talented [Your Profession]

Seeking New Opportunity” not “Unemployed”. • Students, use “Aspiring [Your Profession]

Seeking Internship” not “Student at [Your University]”. 

• Value proposition – how do you provide value?

• Target audience – whom do you provide value for and who will read this?

• What is your USP – Unique Selling Point • Keywords 

Page 12: Using LinkedIn For Your Job Search

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LINKEDIN BEST PRACTICES

3) Write a great Summary.• Use key words (think SEO).• Do not cut & paste the “about” page of

your website.• Show people how awesome you are!

When writing, answer questions:• Who are you?• What are your specialties?• How can you help people/solve

problems?• How do you want to connect?

Page 13: Using LinkedIn For Your Job Search

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LINKEDIN BEST PRACTICES

3) Write a great Summary.• Use key words (think SEO).• Do not cut & paste the “about” page of

your website.• Show people how awesome you are!

When writing, answer questions:• Who are you?• What are your specialties?• How can you help people/solve

problems?• How do you want to connect?

Page 14: Using LinkedIn For Your Job Search

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LINKEDIN BEST PRACTICES4) Add Work History

to the Experience section.

• Be brief!• Short, short bullet points.• DO NOT cut and paste

your resume.• Try to avoid jargon and

industry speak.• Make it accessible.• Add videos, images,

documents, portfolio.

Page 15: Using LinkedIn For Your Job Search

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LINKEDIN BEST PRACTICES

5) Share an update.• This is NOT like Facebook. Share resources and be

professional. • It will be seen in the News Feed.• Ideas – Share your blog posts, event information,

helpful resources, articles, links

Page 16: Using LinkedIn For Your Job Search

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LINKEDIN BEST PRACTICES

6) Customize your LinkedIn URL and Contact Info section.

http://www.linkedin.com/juliacampbell

Easy to put on business cards and in email signatures.

Recommendation – Use your name not your company!

Page 17: Using LinkedIn For Your Job Search

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LINKEDIN BEST PRACTICES

7) Ask for Recommendations.• Personalize the message.• Ask for specifics (jog their memory).

1. Use the Ask for Recommendations link, accessed through your Privacy and Settings page.

2. Select a position from the "What do you want to be recommended for?" dropdown list.

3. In the "Who do you want to ask?" section, enter names of connections into the text field or click the address book icon to search for connections.

Page 18: Using LinkedIn For Your Job Search

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LINKEDIN BEST PRACTICES

Grow your Network!• Request connections – use a short,

personalized message.• Be helpful. • Offer advice.• Connect others.

Page 19: Using LinkedIn For Your Job Search

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LINKEDIN BEST PRACTICES

Connect with care.• Recruiters, salespeople – advantageous

to connect generously.• Some people are picky.• It’s up to you!

Page 20: Using LinkedIn For Your Job Search

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LINKEDIN BEST PRACTICES

Page 21: Using LinkedIn For Your Job Search

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LINKEDIN BEST PRACTICES

Improve your profileAdd sections

Page 22: Using LinkedIn For Your Job Search

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LINKEDIN BEST PRACTICES

Sample profilesPam Moore www.linkedin.com/in/pmoore John Haydon www.linkedin.com/in/johnhaydon

Page 23: Using LinkedIn For Your Job Search

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LINKEDIN BEST PRACTICES

Using LinkedIn Groups wisely• Remember the social media rules! • Choose Groups carefully – you can join 50• Choose the ones that have the largest

concentration of your ideal client or customer• Smaller groups yield better results.• “Most Popular Discussions”• Schedule time to visit each group at least once

a week• Turn off email notifications if too overwhelming• Follow the group rules and etiquette

Page 24: Using LinkedIn For Your Job Search

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LINKEDIN BEST PRACTICES

Explore LinkedIn applications. • SlideShare (presentations)• WordPress (blog posts)• Portfolio• Any number of others! Add sections to your profile (but

avoid clutter).• Showcase volunteer experience• Projects• Foreign language• Test scores

Page 25: Using LinkedIn For Your Job Search

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MORE RESOURCES• My blog –

www.jcsocialmarketing.com• Mashable – www.mashable.com• HubSpot – www.hubspot.com• Social Media Examiner –

www.socialmediaexaminer.com


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