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Using Linkedin To Develop Networks

Date post: 22-May-2015
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Linkedin can be used to build professional relationships and networks just as any other social media channel can be used.
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Strengthening the Links using to help build networks By Dr. Mike Posey, Ph.D.
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Page 1: Using Linkedin To Develop Networks

Strengthening the Links

using

to help build networks

By Dr. Mike Posey, Ph.D.

Page 2: Using Linkedin To Develop Networks

LIFE IS ABOUT RELATIONSHIPS!

PEOPLE HAVE ALWAYS. . .

•communicated with other people•gotten together in groups•formed communities •developed relationships with like-minded folk•shared their passions

Page 3: Using Linkedin To Develop Networks

SOCIAL MEDIA IS AN AVENUE FOR RELATIONSHIP BUILDING!

It is a relationship builder on steroids!

- Individuals & The Masses- Scalable to any size

Page 4: Using Linkedin To Develop Networks

LINKEDIN IS ONE WAY TO BUILD PROFESSIONAL RELATIONSHIPS…

Tools to showcase your professional self and network with others Interactive and dynamic contact features Recommendation features Detailed credential features Interactive Applications Online-community functions Communications functions

All the tools you need to develop a professional relationship…

Page 5: Using Linkedin To Develop Networks

DO YOU WANT A ONE-SIDED RELATIONSHIP?

Page 6: Using Linkedin To Develop Networks

HAVING A PROFILE ON LINKEDIN IS NOT JUST ABOUT “BEING OUT THERE”

It’s about engagementIt’s about being uniqueIt’s about adding valueIt’s about contributingIt’s about communicatingIt’s about connectingIt’s about listening

Page 7: Using Linkedin To Develop Networks

IT’S ABOUT RELATIONSHIPS!

Page 8: Using Linkedin To Develop Networks

RELATIONSHIPS

Everything we do stems from a relationship with someone or some thing!

Page 9: Using Linkedin To Develop Networks

RELATIONSHIPS

Knowing ourselves… helps us to know our message… which helps others to know to know who we are… which helps us to develop networks…

Page 10: Using Linkedin To Develop Networks

RELATIONSHIPS

The key to a good relationship and a healthy network is knowing what makes a person tick!

- Who are they?

- What gets their juices flowing?

- Why they do what they do?

- What’s their web?

Page 11: Using Linkedin To Develop Networks

OBVIOUSLY RELATIONSHIPS ARE IMPORTANT IN BUILDING A SOLID NETWORK.

Page 12: Using Linkedin To Develop Networks

USING LINKEDIN.COM TO BUILD NETWORKS

SCOPE IT OUT . . .

•Spend time finding out what exists •Discover possible connections•Learn the space•Find people streams•Determine what people are using Linkedin for•Listen, Listen, Listen

Page 13: Using Linkedin To Develop Networks

USING LINKEDIN.COM TO BUILD NETWORKS

BE STRATEGIC YET FLEXIBLE. . .

•Know who you are•Know who the influencers & thought leaders are •Choose wisely•Take some chances•Look long-term

Page 14: Using Linkedin To Develop Networks

USING LINKEDIN.COM TO BUILDNETWORKS

TAKE THE PLUNGE. . .

•Don’t be a crazy, unorganized joiner or connector•Don’t be a closed-minded joiner either•Make it manageable

Page 15: Using Linkedin To Develop Networks

USING LINKEDIN.COM TO BUILD NETWORKS

DO IT. . .

•Engage people & communities•Participate in discussions•Add value/content to communities & discussions•Be an influencer and thought leader•Know when NOT to be a thought leader•Use same voice

Page 16: Using Linkedin To Develop Networks

USING LINKEDIN.COM TO BUILD NETWORKS

BE EQUALLY HUMAN. . .

•Remember you are human and “they” are human•Be passionate•Be creative•Be yourself •Find your voice•Give what you would like to get

Page 17: Using Linkedin To Develop Networks

USING LINKEDIN.COM TO BUILD NETWORKS

LOOK BOTH WAYS BEFORE CROSSING. . .

•Develop vertical relationships•Talk with your networks•Develop horizontal relationships •Get your networks talking to other networks

Page 18: Using Linkedin To Develop Networks

USING LINKEDIN.COM TO BUILD NETWORKS

EVALUATE. . .

•Re-evaluate regularly•Re-think your connections regularly•Examine the impact on your bottom line•Balance quantitative with qualitative

Page 19: Using Linkedin To Develop Networks

DEVELOPING RELATIONSHIPS WITH THOSE IN YOUR NETWORK THROUGH SOCIAL MEDIA CHANNELS WILL HELP FOSTER GOODWILL OVER THE LONG TERM.

R.O.G.Return on Goodwill

Page 20: Using Linkedin To Develop Networks

THE HARD STUFF IS EASY. THE SOFT STUFF IS HARD. IT’S THE SOFT STUFF THAT MAKES ALL THE DIFFERENCE.

The soft stuff results in. . .

-network loyalty-increased interaction-deeper relationships within networks-better interactions with networks

Page 21: Using Linkedin To Develop Networks

USING LINKEDIN.COM TO HELP BUILD NETWORKS

You have three choices . . .

You can VegatateYou can Imitate

You can Innovate

It’s up to you!

Page 22: Using Linkedin To Develop Networks

THE END

Contact me at:

[email protected]: @drmikeposey

www.mikeposey.com

Michael W. Posey, Ph.D.Copyright 2010 – All Rights Reserved

Facebook, Twitter, Youtube,& Linkedin logos are registered trademarks of their respective owners.


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