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Using Multimedia Content toImprove Web-Based Deliveryof Legal Services
Friday, November 21st
2008 NLADA Annual Conference
Today’s Presenters Gene Donney, NTAPLiz Keith, Pro Bono Net
Agenda Part IWhy use online media? Part IICurrent examples from poverty law
programsPart IIIWhat do I need to get started? Part IVTips for creating effective resources
Why Multimedia Content?
A brief look at current statistical trends of online activity amongst various
client populations
Problems with Available Problems with Available StatisticsStatisticsImprecision; inconsistent terminology
African American, Blacks, Black Americans Hispanic, Latino Little data available on Native Americans and Asian
Pacific Islanders Generalize about ‘Americans’ rather than
inhabitants
Difficult to ascertain who would be low-income according to varying standards
$30,000 or below numbers can reflect students with future earning potential well-above poverty line
It does not take family size into account
All Whites (76%)
All Blacks (56%)
English-Speaking Hispanics
(79%)
18-29 Years Old (92%)
30-49 Years Old (85%)
50-64 Years Old (72%)
65+ Years Old (37%)
No High School Degree (38%)
College Graduates (93%)
<$30K Income (61%)
>$75K Income (93%)
Men (76%)Women
(74%)
*Source: Pew Internet & American Life Survey, December 2007. http://www.pewinternet.org
** This statistic comes from the Pew Internet Project’s Latinos Online data, collected June-October, 2006.
High School Graduates (67%)
Urban (77%)
Rural (64%)
Suburban (77%)
Spanish-Dominant Hispanics (32%)**
Who is online?Who is online?
Broadband AdoptionBroadband Adoption
Source: Pew, “Home Broadband Adoption 2008,” July 2008 http://www.pewinternet.org/pdfs/PIP_Broadband_2008.pdf
Why is Broadband Why is Broadband Important? Important? Necessary to access many online
tools and servicesBroadband includes many options,
including ◦DSL◦Cable Modem◦Fiber◦Wireless◦Satellite◦Broadband over Powerlines (BPL)
Broadband Availability Broadband Availability
Source: NTIA, Networked Nation: Broadband In America 2007, http://www.ntia.doc.gov/reports/2008/NetworkedNationBroadbandinAmerica2007.pdf
Whites (55%)
Blacks (38%)
English-Speaking Hispanics (57%)
18-29 Years Old (74%)
30-49 Years Old (62%)
50-64 Years Old (49%)
65+ Years Old (20%)
No High School Degree (22%)
College Graduates (74%)
<$30K Income (40%)
>$75K Income (77%)
Men (58%)
Women (50%)
High School Graduates (43%)
Urban (60%)
Suburban (56%)
Rural (42%)
*Source: Pew Internet & American Life Survey, December 2007.
http://www.pewinternet.org
Who has broadband?Who has broadband?
Multimedia Multimedia
Current Program Examples
Current program examplesClient legal educationStaff and pro bono attorney
trainingsPublic education and awareness
Arkansas Legal Tube
Illinois Legal Aid Online
Northwestern Legal Services (PA)
Northwestern Legal Services (PA)
Staff and pro bono attorney training
- podcasts
Staff and pro bono attorney training
- webinars
State Bar of Texas
State Bar of Texas
Illinois Legal Aid Online
Online Video Hosting ServicesCost effective way to deliver
videos to your userYouTube is far and away the most
popularSeveral other services provide
similar hosting, some with better features
Advantages of Online Video HostingCostAccessibilityEase of usePotential to reach more clients
YouTube Nonprofit Channelhttp://www.youtube.com/nonprofitsBranding benefitsRotation of your videos in the "Promoted
Videos" areas throughout the siteThe option to have a Google Checkout
"Donate" buttonListing on the Nonprofit channels and the
Nonprofit videos pagesApplication process: Must provide
information about your organization, including your fed tax id number to prove you’re a 501(c)(3)
Uploading Your Video
Embedding Your Video
Other Hosting Services
Max Size Max Length
Resolution
Stereo?
BlipTV 1 GB ? – over 10
? ?
OurMedia Unlimited ? – over 10
? ?
Vimeo 500 MB ? – over 10
1280 X 720
Yes
YouTube 1 GB 10 min 480 X 360 N0
Production tools Audacity – free audio recorder
and editorHandbrake (http://handbrake.fr/)
– open source tool for converting DVDs to MPEG files
Any Video Converter – free and paid versions
Windows Media Maker
Video CamerasWebcam
◦Hercules Deluxe Optical Glass $25◦Logitech QuickCam Pro 9000 $100
Flip Video CameraHDV Camera
Flip Video Camcorder
Effgie: http://www.flickr.com/photos/effigie/2690348459/
HDV Cameras
Josh Bancroft: http://www.flickr.com/photos/joshb/407259142/
Video Editing SoftwareFree editing solutions
◦Microsoft Movie Maker◦Apple iMovie◦Wax◦VirtualDub
Mid-Range◦QuickTime Pro◦Adobe Premiere Elements
More expensive options◦Final Cut Pro◦Adobe Premiere
MicrophonesAudio is important – poor qualify
audio can really ruin a web videoTest your camcorder’s audio
quality – it may be sufficientOther options:
◦Techsmith USB Condenser Microphone
◦Audio-Technica USB Condenser Mic◦Blue Snowflake
Making the most of the mediumStorytelling basics
◦Who are you talking to?◦What do you want them to know?
How can this contribute to topical literacy?
In what context will they be viewing the video?
What’s your attention span?
ResourcesN-TEN We Are Media ToolboxAndy Goodman – The Goodman
CenterLSNTAP Tech Library