Maja Bilić Lead Project Manager

@bilicmajamaja.bilic@degordian.com

Using new technologies for making sparkling campaigns

BabelCamp 2014

Lead Project Manager in Degordian

Taking care for production of client campaigns

Over 4 years of experience in web projects

Fully in love with new technologies, gadgets and IT in general

Loves coffee and hates winter :)

Who am I?

Degordian

ex iSTUDIO :)

Full service digital agency

Over 80 employees

Offices in Zagreb, Mostar, Belgrade and Vienna

Products: Socialpuzzle, Socialnumbers, Mediatoolkit

Where do I come from?

Do you remember how it was done

before?

Offline advertising

TV

Radio

Outdoor

Print

“Technologies” in last 10 years

Online & Social media boom

•banners

•facebook pages

•facebook applications

•websites

And what do we do now?

We choose technology to fit the campaign!

Technology is like fish. The longer it

stays on the shelf, the less desirable

it becomes. - Andrew Heller, IBM

We choose technology to fit the campaign!

•HTML5 / css3 / JavaScript

•native or hybrid mobile apps

•responsive websites

•multi device approach

We choose technology to fit the campaign!

It’s all shiny and sparkling but WHY?

•

targeted campaignscustom audiencessegmented databasesremarketing

SaaS tools

It’s all about users, their experience and finally data!

Never forget your business goals! - everyone, Degordian

It’s all about users, their experience and finally data!

Case studies

Do not exclude!

Think about the future!

www.degordian.com | www.facebook.com/degordian | www.twitter.com/degordian | linkedin: http://bit.ly/degordian

Thank you!

Maja BilićLead Project Manager

maja.bilic@degordian.com@bilicmaja