31
| Date post: | 13-Jul-2015 |
| Category: |
Marketing |
| Upload: | sagittarius |
| View: | 72 times |
| Download: | 2 times |
using personalisation to
reduce the friction.
#sitecore @SagittariusMktg
customer lifetime value.(CLV)
def: Customer revenue less the cost to
acquire and then serve the customer
#sitecore @SagittariusMktg
value to relationships.
calculate profitability.
guides marketing decisions.
focus and loyalty.
#sitecore @SagittariusMktg
customer maturity model.
consumer
digital
ecosphere.
commerce
content
community
Mary Meeker, internet trends 2014
#sitecore @SagittariusMktg
reducing the friction
make it easier for the customer.
#sitecore @SagittariusMktg
click me
Download
SUBSCRIBE
BUY NOW
ADD
More info >>
CONTINUE
Update
DELETECHOOSE
SELECT
#sitecore @SagittariusMktg
Foundation
200,000
visits
2,000
bookings
1%
conversion
#sitecore @SagittariusMktg
reducing the friction.
#sitecore @SagittariusMktg
22%
lower
bounce
rate
7%
increase
holiday
searches
32%
increase
hotel &
packages
#sitecore @SagittariusMktg
107%
improvement
in sign ups
#sitecore @SagittariusMktg
55%
increase
online
booking
16%
growth
in
business
#sitecore @SagittariusMktg
learned, explicit
& implied data.
#sitecore @SagittariusMktg
add more.
#sitecore @SagittariusMktg
the human API
#sitecore @SagittariusMktg
#sitecore @SagittariusMktg
the human API
#sitecore @SagittariusMktg
what next?
#sitecore @SagittariusMktg
#sitecore @SagittariusMktg
#sitecore @SagittariusMktg
top tips. know your customer
think about their journey
reduce the friction
what can you learn
what can you add?
#sitecore @SagittariusMktg
