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Using the Qualcomm® Vuforia™ Mobile Vision Platform to Build Breakthrough Mobile Experiences

Brigitte Alexander Director Business Development, Qualcomm Connected Experiences, Inc.

The Qualcomm Vuforia SDK is a product of Qualcomm Connected Experiences, Inc.

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Digital play

Enabling apps to see

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Range of possibilities for interactive products

Books & Magazines

Catalogs

Newspapers

Toys Brochures

Posters & Signs

Product Packaging

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Smart Terrain is a feature of the Qualcomm Vuforia SDK.

Qualcomm® Vuforia™ Smart Terrain™

Breakthrough interactivity

Gives apps the ability to interact with objects and surfaces

Allows users to create custom play spaces

3D reconstruction capability

Available for today’s smartphones and tablets

Supporting camera technologies of tomorrow

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Ecosystem Traction

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With a network of

preferred developers around the world

Global developer adoption: 100k+

North America

Latin America

Europe

Middle East & Africa

India

SE / Asia Pacific

Japan & Korea China

13%

17%

26%

6% 7%

7% 9%

15%

Numbers reflect percentages of total registered Vuforia developers as of May 2014.

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528

2,872

7,169

12,139

2011 2012 2013 2014To Date

Vuforia commercial app growth

Number of commercial Vuforia apps per year. Source: Google Play Store and App Store

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Qualcomm® Vuforia™ awards and recognition

The Qualcomm Vuforia SDK is a product of Qualcomm Connected Experiences, Inc.

Platform Awards

Best AR SDK Auggie Award Augmented World Expo 2013

Best Technology Demo ISMAR 2013

Auggie Award for Best Tool

Select Developer and App Awards

Big Bird’s Words by Sesame Street Workshop Words

Cynopsis Media Kids Imagination Award

Winner of Mobile Apps: Educational 2014

Interactive Media Awards 'Best in Class'

for the Education category 2014

ColAR Mix by Puteko

Auggie Award for Best App 2014,

Augmented World Expo

Horrible

Hauntings

Children’s Choices Award 2013,

International Reading Association and the

Children's Book Council

iSolar System by Red Frog Digital

Best Use of Cross Media 2013, British

Book Awards

KFC WOW@25 by Blink Digital

People’s Voice Award for Augmented Reality

2014, The Webby Awards

Living in L.A L.A Land — The Game

by KwazyLABS

Promax BDA Global Excellence 2013 Silver Winner for Technical

Innovations

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Published Apps 23 Brands: 2-10

4 Brands: 11-20

3 Brands: 20+

35 of the Interbrand 100 use Vuforia

Source: Best Global Brands 2013, Interbrand, an Omnicom Company; Vuforia Analysis

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Education

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Vuforia in Education Makes Learning Fun

Time Tremors AGO Lite

Safari 3D Guinness World Records 2014

4D Anatomy Chemistry101

Cyberchase Shape Quest

AR Plumbing

Solar System Chart

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Source: Seasame Workshop

• Making vocabulary building a fun and interactive experience

• Use text recognition to help kids find, identify, and learn about words, bringing a deeper understanding of what these words mean by exposing children to them in familiar contexts.

• 40% increase in preschoolers ability to identify the target words

• 2014 Cynopsis Kids Imagination Award Winner of Mobile Apps: Educational **

• 2014 Interactive Media Award for ‘Best in Class’ for the Education category **

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Situation Solution Results

Big Birds Words Sesame Workshop

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Shopping

15 Simulated Image

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See Before You Buy Drive Consumers into Retail Alternate Shopping Channel

Vuforia and Shopping

Made.com

Samsung Real

Dreamworks Countdown Heroes

LEGO Connect

Augmented Reality Architecture

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Sayduck

Source: Sayduck Ltd.

Sayduck Ltd.

Situation

• Simplify the shopping experience at home or in the office to increase sales

Solution

• Enable virtual showrooms with furniture product visualization apps that create better informed purchasing decisions and allow for purchase directly from app

Results

• 4+ out of 5 rating

• 50% uptick in mobile conversion rates

• 20% uplift on basket value

• 30% higher engagement than other marketing tactics

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Situation

• Increase discoverability of books relevant to child reading level/ interests

• Drive book sales

Solution

• Cloud service to scan book covers to access detailed book information: reading levels, age/grade appropriateness, videos, podcasts, book recommendations for similar books.

• Ability to create wish lists and buy books

Results

• In the first two months following app launch, nearly 80K customers downloaded the Scholastic Book Fairs app

• The app has received strong ratings, including a Google Play rating of 4 out of 5 stars and an iTunes rating of 3.5 out of 5 stars

Scholastic Book Fairs

Source: Scholastic Media

Scholastic

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Gaming

Simulated Image

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Vuforia and Gaming

Power Rangers Scanner

Tech Deck

Shatter Isle

Toy Car RC

Blizzard AR Viewer

Unlock in Game Content AR Gaming Extension of Gaming Boards

Plants vs. Zombies 2 (植物大战僵尸：魔法书

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Situation • Create an entirely new way to

engage in LEGO® building and app game play for children 7 and up

Solution • New LEGO FUSION line with 4

products – Create & Race, Battle Towers, Town Master and Resort Designer

• Kids build vertically in 2D on the FUSION capture plate; import and transform the creation into the 3D digital world

Results • Encourages back and forth

between physical and virtual, keeping children engaged in both worlds

• Available in U.S. at LEGO Stores, Legoland parks, Toys“R”Us, shop.lego.com

• Ranked “Best New Apps & Games for Kids” in AppStore

LEGO FUSION The LEGO Group

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McDonald's GOL!

Source: McDonalds

• Build an engaging, interactive digital experience for customers and unite soccer fans during the 2014 world tournament

• Leverage Qualcomm® Vuforia™ Smart Terrain™ to create an AR soccer pitch game on the restaurant table using real-world objects to make trick shots

• First time ever global redesign of fry box

• Campaign ran in 35,000 locations in 100 countries

• More than 70 million people visit McDonald’s every day

McDonald's

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Situation Solution Results

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What’s Coming to Vuforia

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Object Recognition for Toys

Toy Recognition Beta

Detects and tracks toys such as vehicles, action figures and buildings.

Enables new play patterns that combine mobile devices with physical toys.

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Commercial availability and pricing will be announced in the future. Simulated Image

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Interactive products

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Bringing Mobile Vision to Wearables

Smart Terrain for Depth-Sensing Cameras

Qualcomm® Vuforia™ Session Information

Time & Place 1:00 PM – 1:50 PM September 19, 2014 Plaza A

Session Description #46: Digital Lifestyle

Presenter Giuliano Maciocci

Time & Place 2:00 PM – 2:50 PM September 19, 2014 Plaza B

Session Description #34: Code Lab

Presenter David Beard

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For more information on Qualcomm, visit us at: www.qualcomm.com & www.qualcomm.com/blog

©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. Qualcomm and Vuforia are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Uplinq and Smart Terrain are trademarks of Qualcomm Incorporated. All Qualcomm Incorporated trademarks are used with permission. Other products and brand names may be trademarks or registered trademarks of their respective owners. References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsidiaries or business units within the Qualcomm corporate structure, as applicable. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its product and services businesses, including its semiconductor business, QCT.

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