Using Social Media and Digital Technologies to Support Career Building

8/12/2019 Using Social Media and Digital Technologies to Support Career Building

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www.derby.ac.uk/icegs

Tristram Hooley

Using social media and

digital technologies tosupport career building

Presentat ion to You th Connexion s Hert ford sh ire

Rais ing Asp i rat ions through IAG
http://www.derby.ac.uk/educationhttp://www.derby.ac.uk/education


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Would you give this person a job


http://www.youtube.com/watch?v=laCoK2dbR7A
http://www.derby.ac.uk/educationhttp://www.youtube.com/watch?v=laCoK2dbR7Ahttp://www.youtube.com/watch?v=laCoK2dbR7Ahttp://www.derby.ac.uk/education


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Have you ever given someone advice

To create an online profile/portfolio to advance theircareer?

To create a video CV?

To use their existing network to help advance their

career? To build their network to advance their career?

To try and engage the whole world in their career

building?



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http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=1CMswrhLM4RyLM&tbnid=doIMiGT6HnQBhM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.anabeckerdesign.com%2Fportfolio%2F%3F%2Fprojects%2Ftweetsandwich%2F&ei=KhOOUqvxA-qo0AXNsoHQCQ&bvm=bv.56988011,d.d2k&psig=AFQjCNFyYPrwHp8jHQbCaFMQlkhHwQ24xQ&ust=1385129096443176


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http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=1CMswrhLM4RyLM&tbnid=doIMiGT6HnQBhM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.anabeckerdesign.com%2Fportfolio%2F%3F%2Fprojects%2Ftweetsandwich%2F&ei=KhOOUqvxA-qo0AXNsoHQCQ&bvm=bv.56988011,d.d2k&psig=AFQjCNFyYPrwHp8jHQbCaFMQlkhHwQ24xQ&ust=1385129096443176http://www.derby.ac.uk/educationhttp://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=1CMswrhLM4RyLM&tbnid=doIMiGT6HnQBhM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.anabeckerdesign.com%2Fportfolio%2F%3F%2Fprojects%2Ftweetsandwich%2F&ei=KhOOUqvxA-qo0AXNsoHQCQ&bvm=bv.56988011,d.d2k&psig=AFQjCNFyYPrwHp8jHQbCaFMQlkhHwQ24xQ&ust=1385129096443176http://www.derby.ac.uk/education


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http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=2_gV7diiWIJPNM&tbnid=UVTG5PRh0ZGzQM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.fubiz.net%2F2012%2F04%2F05%2Fgoogle-glasses-project%2F&ei=gheOUoj7GsWh0QWlzYC4DQ&bvm=bv.56988011,d.d2k&psig=AFQjCNF3VEWo0WlW-7sOyBmekOopWVGqiA&ust=1385130183836845http://www.derby.ac.uk/educationhttp://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=2_gV7diiWIJPNM&tbnid=UVTG5PRh0ZGzQM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.fubiz.net%2F2012%2F04%2F05%2Fgoogle-glasses-project%2F&ei=gheOUoj7GsWh0QWlzYC4DQ&bvm=bv.56988011,d.d2k&psig=AFQjCNF3VEWo0WlW-7sOyBmekOopWVGqiA&ust=1385130183836845http://www.derby.ac.uk/education


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Three changes

The internet changes the context within whichcareer is enacted.

This new context requires new skills for effective

career management.

The internet offers new opportunities to give and

receive career support.


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Three changes



career management.




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http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=yfWBkFFIffxl0M&tbnid=phiYyM7WzlY_UM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.telegraph.co.uk%2Feducation%2Funiversityeducation%2Fstudent-life%2F10389182%2FDistance-learning-study-while-you-work.html&ei=SxmOUpP-O6KY0AXW-IHwDw&bvm=bv.56988011,d.d2k&psig=AFQjCNH_VMQyJmuA321DI0BBBvRt742MZQ&ust=1385130676090111http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=yfWBkFFIffxl0M&tbnid=phiYyM7WzlY_UM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.telegraph.co.uk%2Feducation%2Funiversityeducation%2Fstudent-life%2F10389182%2FDistance-learning-study-while-you-work.html&ei=SxmOUpP-O6KY0AXW-IHwDw&bvm=bv.56988011,d.d2k&psig=AFQjCNH_VMQyJmuA321DI0BBBvRt742MZQ&ust=1385130676090111


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http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=yfWBkFFIffxl0M&tbnid=phiYyM7WzlY_UM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.telegraph.co.uk%2Feducation%2Funiversityeducation%2Fstudent-life%2F10389182%2FDistance-learning-study-while-you-work.html&ei=SxmOUpP-O6KY0AXW-IHwDw&bvm=bv.56988011,d.d2k&psig=AFQjCNH_VMQyJmuA321DI0BBBvRt742MZQ&ust=1385130676090111http://www.derby.ac.uk/educationhttp://onlinecareertips.com/wp-content/uploads/2012/01/online-learning-work.jpghttp://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=yfWBkFFIffxl0M&tbnid=phiYyM7WzlY_UM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.telegraph.co.uk%2Feducation%2Funiversityeducation%2Fstudent-life%2F10389182%2FDistance-learning-study-while-you-work.html&ei=SxmOUpP-O6KY0AXW-IHwDw&bvm=bv.56988011,d.d2k&psig=AFQjCNH_VMQyJmuA321DI0BBBvRt742MZQ&ust=1385130676090111http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=yfWBkFFIffxl0M&tbnid=phiYyM7WzlY_UM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.telegraph.co.uk%2Feducation%2Funiversityeducation%2Fstudent-life%2F10389182%2FDistance-learning-study-while-you-work.html&ei=SxmOUpP-O6KY0AXW-IHwDw&bvm=bv.56988011,d.d2k&psig=AFQjCNH_VMQyJmuA321DI0BBBvRt742MZQ&ust=1385130676090111http://www.derby.ac.uk/education


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http://www.derby.ac.uk/educationhttp://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=lA5tvpCdKfBB3M&tbnid=V7-qbK3PkofDmM:&ved=0CAUQjRw&url=http%3A%2F%2Fgaas-gh.org%2Fgaas-email%2F&ei=8hmOUv3QLOmv0QWewoHoCQ&bvm=bv.56988011,d.d2k&psig=AFQjCNFwCUk7i8oOD5rR76-DpeQQK--V6Q&ust=1385130805739830http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=WBHa2PNEe84LQM&tbnid=tlYB-Rm_RYvqmM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.theguardian.com%2Ftechnology%2F2008%2Faug%2F28%2Femail.addiction&ei=xRmOUvDmLaWc0QWuu4G4CA&bvm=bv.56988011,d.d2k&psig=AFQjCNFwCUk7i8oOD5rR76-DpeQQK--V6Q&ust=1385130805739830http://www.derby.ac.uk/education


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Three changes


This new context requires new skills for

effective career management.




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Dear Lisa Rudgers

http://www.dearlisarudgers.com/

Lyndsay Blackwell
http://www.derby.ac.uk/educationhttp://www.dearlisarudgers.com/http://www.dearlisarudgers.com/http://www.derby.ac.uk/education


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7 Cs ofdigitalcareerliteracy

Changing

Collecting

Critiquing

ConnectingCommunicating

Creating

Curating


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Three changes



career management.

The internet offers new opportunities to give

and receive career support.


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How do you deliver careers services online?

Information

Automated

interaction

Communication


- One-to-one

- One-to-many

- Many-to-many


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Information


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What makes good online career information?



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Effective web writing

Summarise in the title. Summarise again in the firstparagraph.

Make it easy to scan

One point per paragraph

Short paragraphs and simple sentences

Keep page length down.

Use bullet points to highlight key information

[Note: A blog post is a bit different]



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Automated interactions

Tests Career assessments

Games

Simulations



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Communication: How would you respond?

Dear Careers Adviser

Im about to leave school. Ive got no idea what I want to do

with my life but I think that I might take a gap year and find

myself. My Dad says I should go and do Law at uni. What doyou think?

Yours

S_________



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Whats the appropriate blend


Distance learnersTechnophobes

Face-to-face OnlineBlended

How do you design the appropriate blend?

Engagement is likely to lead to the identification of further need

So we need to support individuals

to become self-sufficient careermanagers


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Youth employability service

https://www.facebook.com/yesbrightonhove?sk=app_288764067835515
https://www.facebook.com/yesbrightonhove?sk=app_288764067835515https://www.facebook.com/yesbrightonhove?sk=app_288764067835515


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Key lessons from YES

Blend services Use online to extend services and facilitate keeping in

touch

Use online to allow drop in

Create resources

Write to engage

Adopt the publish then filter principle

See Dyson, E. (2012) Face-to-facebook: a blended approach to careerswork. Journal of the National Institute for Career Education and

Counselling 29.



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Communication: Key design issues

One-to-one, one-to-many, many-to-many Synchronous or asyncronous

Text, audio or video

Sustained or one off

Open or closed



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Social presence

Online interactions rob us of many of the social cues thatwe rely on in normal conversation.

We need to work hard to replace them. E.g.

Photos

Names

Information about ourselves
http://www.derby.ac.uk/education


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http://blog.penelopetrunk.com/
http://blog.penelopetrunk.com/http://blog.penelopetrunk.com/


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For more of my thoughts on this

Hooley, T. (2012). How the internet changed career: framing the relationship

between career development and online technologies. Journal of the NationalInstitute for Career Education and Counselling (NICEC).29.

Longridge, D. & Hooley, T. (2012).An experiment in blended career

development: The University of Derby's social media internship programme.

Journal of the National Institute for Career Education and Counselling. 29.

Hooley, T. (2011). Careers work in the blogosphere: Can careers bloggingwiden access to career support. In:Barham, L. & Irving, B.A. (eds)

Constructing the Future: Diversity, Inclusion and Social Justice. Stourbridge:

Institute of Career Guidance.

Hooley, T., Hutchinson, J. & Watts, A. G. (2010). Enhancing Choice? The

Role of Technology in the Career Support Market. London: UKCES.

Hooley, T., Hutchinson, J. & Watts, A.G. (2010). Careering Through The

Web. The Potential of Web 2.0 and 3.0 Technologies for Career

Development and Career Support Services. London: UKCES.

http://derby.openrepository.com/derby/handle/10545/246992http://derby.openrepository.com/derby/handle/10545/246992http://derby.openrepository.com/derby/handle/10545/246457http://derby.openrepository.com/derby/handle/10545/246457http://derby.openrepository.com/derby/handle/10545/196696http://derby.openrepository.com/derby/handle/10545/196696http://www.ukces.org.uk/commenting/enhancing-choice-the-role-of-technology-in-the-career-support-markethttp://www.ukces.org.uk/commenting/enhancing-choice-the-role-of-technology-in-the-career-support-markethttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.derby.ac.uk/educationhttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.ukces.org.uk/commenting/enhancing-choice-the-role-of-technology-in-the-career-support-markethttp://www.ukces.org.uk/commenting/enhancing-choice-the-role-of-technology-in-the-career-support-markethttp://derby.openrepository.com/derby/handle/10545/196696http://derby.openrepository.com/derby/handle/10545/196696http://derby.openrepository.com/derby/handle/10545/246457http://derby.openrepository.com/derby/handle/10545/246457http://derby.openrepository.com/derby/handle/10545/246992http://derby.openrepository.com/derby/handle/10545/246992http://www.derby.ac.uk/education


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www derby ac uk/icegs

Tristram Hooley

Reader in Career DevelopmentInternational Centre for Guidance Studies

University of Derby

http://www.derby.ac.uk/icegs

[email protected]@pigironjoe

Blog at

http://adventuresincareerdevelopment.wordpress.com
http://www.derby.ac.uk/educationhttp://www.derby.ac.uk/icegsmailto:[email protected]://adventuresincareerdevelopment.posterous.com/http://adventuresincareerdevelopment.posterous.com/mailto:[email protected]://www.derby.ac.uk/icegshttp://www.derby.ac.uk/education

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Using Social Media and Digital Technologies to Support Career Building

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