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Amy H. LewisSocial Media Strategist for Cisco

More Bang for Your Event Buck

Maximizing Social Media Before, During, After

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Events and Social Media

Power of 5

• Five Myths . . . BUSTED

• Five Best Practices . . . PROVEN

• Five Things You Can Do . . . RIGHT NOW!

amylewi@cisco.com

Amy H. Lewis @CommsNinja

collaboration

innovation

communicatorweb 2.0 demystified

blogger

editor

public speaking

business intelligence

writer

leadership

efficiency

optimize everythingconnector

streamline

content management

roving reporter

social media

creative

project management

web development

strategic listener

business development

information architecture

branding

integrity

transparency

video

engaged

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5 Myths

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Events Are Expensive!Why waste any opportunity to make them pay for themselves?

1

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Events Have Short Tails!Document, document, document.

2

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We’re Too Big/SmallAdjust the expectations and actions to fit.

3

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No Time for Social Media!Automate, automate, automate.

4

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_____ Is Not Really an Event.More than one person present? It’s an event.

5

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5 Best Practices

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Before During After

1

2

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3

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Deputize Social Media Agents: Leverage Their Contacts, Enable and Reward Their Success

4

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Share

5

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VMworld 2011 Key Objectives for Social Media:1. Increase Event ROI2. Amplify Cloud Message

Results and Analysis

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@CiscoDC Social Media @VMworld 2011

Summary blog on Cisco DCblog

Post Additional videoson YouTube and 3rd party website

Post Theater presentations on Slideshare.net/ciscodatacenter

• External references

Metrics –StatsPost-Game Analysis

PRE-EVENT

POST-EVENT

DURING EVENT

Share Social Media plan w/ partners

Guest bloggers on Cisco DC Blog

Promote Cisco DC participationCreate an editorial plan Identify 3rd party bloggers & ciscoBlogger attending (complete)1st Meetup: #v0dgeballDefine potential tweets and FB posts – Communicate a plan to Cisco individual Twitter accounts(50+ accounts), register @ VMW site and Twitter List

Schedule customer/partner/exec videosInvite Customer Comments (video)Identify Video-Worthy MomentsSign up for VMware-led Events

Creation of videos

Reports on the events 1. Daily blogger Techminute

2. Automated and manual tweets on @Ciscodc,and individual Twitter accounts using hashtag #ciscoVMW 3.Blogs -Facebook –YouTube- Slideshare

Bloggers daily update (informal self-made video)Roving ReporterMobile AppConversation CornerAsk the ExpertsVMworld Virtual

•Convey Cisco Data Center messaging beyond the on-site audience•Invite customers and partners to participate in the current Cisco Data Center communities

Results: We Made Some Cost-Effective Noise!

Over 10,000 views of VMworld related posts5600 VMworld Video Views541 Tweets of Blog Articles380 Facebook “Likes”265 #CiscoVMW tweets/conversations20 Videos Produced Onsite

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5 Changes You Can Make Today1. If you have no video strategy, create one.

2. Plan for 80%, leave 20% flexible.

3. Events = Content + People

4. Connect your social properties.

5. Listen.

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