Date post: | 14-Jun-2015 |
Category: |
Documents |
Upload: | stanley-robinson |
View: | 86 times |
Download: | 0 times |
Using Social Media Channels for Job Search
SHR Marketing, LLCStan Robinson
www.linkedin.com/in/stanrobinson
How social media can help you:
Build your personal brand for your job search and beyond.
Identify and connect with informational resources and decision makers.
Prepare for interviews.
Get started quickly in a new job.
Introduction
“Personal branding – How we market ourselves to others” Dan Schwabel, Personal branding expert.
Your unique combination of character, skills, experience, attitudes and personality.
Must be focused, consistent and unique.
What is your personal brand?
Identify:
Type of position by function and title.
Industry.
Location.
Titles of those who can hire you.
Specific target companies.
What Are You Looking For?
Starting points:
Complete your LinkedIn Profile.
Decide on other social media platforms.
Follow target companies on social media.
Follow hiring decision makers on social media.
Follow industry influencers on social media.
Social media general practices
Be found and present good impression.
Professional photo.
Use keywords.
Build your connections.
Current position – consulting or volunteer work.
LinkedIn - Optimize your Profile
LinkedIn Profile
LinkedIn – Public Profile
Bring your offline network online.
Need a minimum of 100-200 connections.
Power of the network – introductions.
Determine criteria for whose invites to accept.
Quality vs. Quantity approaches
Build Your Connections
Jobs – advanced search by title, industry, keywords, location, company, etc.
Shows how you are connected to the company.
Company Pages.
Review LinkedIn profiles of interviewers.
Join Job Search Groups.
LinkedIn – Job Search tips
LinkedIn Jobs - Advanced Search
LinkedIn Jobs – Search Results
LinkedIn Signal
LinkedIn – Company Pages
Linkedin Company Pages - Insights
Inform Facebook friends of your job search.
Include link to your LinkedIn Profile.
Participate in job search and industry Groups.
Review Facebook Pages of target organizations.
Social Jobs Partnership App.
Facebook – Social Job App
Follow company leaders and hiring decision makers.
Connect with information resources and hiring decision makers.
Learn about current industry issues.
Participate in job search and industry specific chats - #jobhuntchat; #HireFriday; #careerchat
Twitter - Search
Twitter – Advanced Search
Twitter – Advanced Search Results
Blogs.
Visually oriented positions – YouTube, Pinterest.
Google +
Quora.
Online professional forums.
Other Social Media Platforms
Videos:
http://learn.linkedin.com/jobseeker/
http://linkedintelligence.com/how-to-use-linkedin-to-find-a-job-video/
Job search software: www.jibberjobber.com
Book: The Start-Up of You by Reid Hoffman
Articles:
http://www.careerbuilder.com/Article/CB-3212-Job-Search-Strategies-What-do-employers-find-when-they-search-for-you-onhttp://money.usnews.com/money/blogs/outside-voices-careers/2011/12/06/how-to-brand-yourself-for-the-job-huntline/?siteid=cbhandle&utm_source=buffer&buffer_share=59c39
http://www.business2community.com/branding/5-easy-social-media-tips-to-brand-yourself-0126781
http://mashable.com/2009/02/05/personal-branding-101/
http://learn.linkedin.com/jobseeker/resources.html
http://windmillnetworking.com/2010/12/10/job-seekers-ultimate-guide-twitter-job-search/
Resources
Contact information:
Stan Robinson, Jr. Phone: 908-463-3485Email: [email protected] LinkedIn: www.linkedin.com/in/stanrobinson
Questions?