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EffingHAM-JAM (pg. 4) Biggest Loser Community Challenge (pg. 5) The Magic of CEO (pg. 6) Social Media for Your Business (pg. 10) APRIL 2016 SOCIAL using M EDIA
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Page 1: using SOCIAL MEDIA - Effingham County Chamber€¦ · • Search Engine Optimization Services • Local, personalized service • Up front, all-inclusive pricing with no monthly fees

EffingHAM-JAM (pg. 4)

Biggest Loser Community Challenge (pg. 5)

The Magic of CEO (pg. 6)

Social Media for Your Business (pg. 10)

APR

IL 2

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SOCIALusing

MEDIA

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LETTER FROM THE

PRESIDENTTHE CHAMBER – the Original Social NetworkLong before the invention of the world-wide web and social media became a household word, your local Chamber of Commerce was the original social network for business.Your Chamber social network continues to put you in contact with other business people and the community to engage in conversation about business concerns and community needs, learn new skills, find new employees, deliver your marketing message and reach new customers. We continue to invest in new technology and interact through social media so that we can connect your business to those searching for information about Effingham County and the business community.The Chamber Board recently invested in a new video that will help you navigate the many features of our Chamber website and you can find it online at www.effingthamcountychamber.com. While you’re on the Chamber website, be sure to check your business listing to make sure that it is accurate and up-to-date with photos, videos, social media connections and much more. The Chamber’s online calendar keeps you connected to all of our programs and events, where you can continue to expand your network of business contacts. Turn to Page 19 of this newsletter now for our upcoming calendar of events and mark your calendars to take part in your Chamber social network.In your search for qualified employees for your job openings, be sure to post your job openings on our website and also check out the resumes that are on file from area residents seeking employment opportunities. You can also post company events on our calendar and consider offering a hot deal to

Norma Lansing with Global Teacher of the Year Finalist Joe Fatheree

market short term specials directly to consumers from the Chamber home page.Be sure to “Like” us on Facebook and download the My Chamber App mobile app which makes Effingham County Chamber members easily accessible from your smart phone!New Benefit! We have just launched an E-learning portal where you and your employees can access literally hundreds of high quality online training and certification courses created by world-class training developers in a wide variety of subject matter including human resources, safety, management, health care and many others. In addition, employers have access to free tools to track and monitor employee training and compliance. Be watching for more on how you can utilize this valuable new Chamber member benefit.As we look for more ways to be your valued network of business resources, we welcome your input, ideas and involvement.

-Norma Lansing, President & CEO [email protected]

JoAnn Sasse GivensWorkforce Development Coordinator

[email protected]

Wendy PlopperLake Land College Student Intern

T H E C H A M B E R W E L C O M E S !

Patrick PapeSoutheast Region Manager, Business Development. Illinois Department of Commerce & Economic Opportunity

[email protected] 3

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Join Us at the EFFING-HAM JAM in July!

Circle July 22 and 23 on your calendar and join us in downtown Effingham for the Effing-HAM JAM and Kansas City BBQ Society State BBQ Championship, sponsored by Coors Light in cooperation with Koerner Distributor.Friday evening’s Hometown Throwdown local BBQ competition sets the stage for a great weekend of great BBQ, music, food and fun! Your team of amateur BBQ enthusiasts can compete for trophies and the Grand Champion team will take home the $250 cash prize, sponsored by Martin’s IGA. We’ll also have great music, food and beverages. Thanks to the City of Effingham, participants will be able to move around the event area with beverages purchased at the Beer and Wine Tent on both Friday evening and Saturday afternoon.Saturday is the official KCBS State Championship

HSHS St. Anthony’s Memorial Hospital will be providing blood pressure checks and Dr. Ryan Jennings, Chief Medical Officer will present “The Better Half.” There are also many prizes to be won, including a Fit Bit and a Garmin Vivofit.

Everyone who registered for The Challenge will be eligible to win and need not be present at the FINALE to win prizes.

presented by

in association with:

JulySponsorship Opportunities Available!

22-23trophy sponsor judging HQ sponsorhometown throwdown sponsor stage sponsor

Join us on April 25th at the Richard E. Workman Sports & Wellness Complex

for The Biggest Loser Community Challenge FINALE!

There will be lots of activities to celebrate everyone’s success!

Check out the EffingHAM JAM Kansas City BBQ Society State Championship event page on Facebook! Like and share it! Fitness Scavenger Hunt

Competition, but there will be plenty of other things to enjoy, starting with the popular Effingham Farmers Market. We’ve heard you and there will be BBQ tastings offered by the professional KCBS teams this year. Plus, we’ve added a new Kids Q BBQ competition for budding grillers.Vendor information is now available on the Chamber website at www.effinghamcountychamber.com.There are still great sponsorship opportunities available. We thank the Effingham Convention & Visitors Bureau, our marketing sponsor; John Boos & Company, our trophy sponsor and Effingham County Board, our judging headquarters sponsor and Whiskey Bend Entertainment, our stage sponsor. Information about Ham Jam sponsorships is available on the Chamber website.It’s going to be a great time! Come and join the fun!

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If you’ve always wanted to be able to take advantage of the CEO learning experience and wondered what possibilities exist when you combine business leaders and students in the Effingham County CEO program, we encourage your attendance at The Magic of CEO session on Monday, May 2.Area businesspeople will be active participants in a combined learning experience with the Effingham County CEO Class at a session called, “Starting Your Own Business – 5 Real World Lessons”. The program is scheduled from 7 to 9 a.m. at the Effingham Public Library.Panelists on May 2 will include Cody Willenborg

2016 Effingham County Compensation & Benefits Survey

The most comprehensive source of local compensation and benefit data available is

now open for participation!

Determine your position in the local employment market

Attract and retain employees with competitive compensation and benefits

Make informed decisions about pay practices and change in base pay policies

See trends in health insurance costs

Registration forms available online at effinghamcountychamber.com

of CW Motorsports, Mark Probst of Probst Auto Body, Joe Forbes of Versatech LLC, Jeff Speer of RE/MAX Key Advantage and Dan Woods, Woods Advisors. Each panelist will bring their unique business start-up story from the early adopters to the shift from expertise to business owner and to passionate leadership.The pilot program is designed to provide business leaders with lifelong learning experiences in various aspects of management, leadership and professional/personal growth and to maximize the opportunity of hearing from the broad range of CEO program speakers and guest faculty. The goal of the program is to provide quarterly opportunities for interaction with CEO students.To learn more on how you can participate in The Magic of CEO, visit effinghamcountycham-ber.com

The Magic of CEO

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49th Annual Chamber

GOLF OUTINGFRIDAY, MAY 20th, 2016Effingham Country Club

11am - Noon: Box Lunch Available 12:15: Player staged in Carts

12:30: Shot Gun Start

BEST-BALL Team Scramble

$130 per player

Includes: Cart Rental, Green Fees, Lunch,2 Beverage Tickets, Driving Range use,

Prizes & one ticket to the 4th Annual Chamber“Par-Tee on the Green”

Register at: EffinghamCountyChamber.com

Early Bird Special(thru April 15)

4Some & Exclusive Holefor $700 = $70 Savings!

217.342.2661 | thinkcreatedo.com

If not, it may be time for an update. We build and design mobile-friendly websites for businesses of all sizes!

Is your Website Mobile Friendly?

c r e a t e d ot h i n k

• Custom designs to fit your business needs

• Websites built with responsive design that adapt to any size mobile phone, tablet or desktop screen

• Training so you can update your own site

• Search Engine Optimization Services

• Local, personalized service

• Up front, all-inclusive pricing with no monthly fees

We offer:

1901 S. 4th St. #215 | Effingham, IL 62401

Life.

Open NewDoors

with our low mortgage rates

www.washingtonsavings.net

200 S. Banker St. 217.347.7173

1111 Charleston Ave.217-235-5411

EFFINGHAM MATTOON1300 N. Keller Dr.217.347.7127

*subject to credit approval

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Two of the most commonly asked questions regarding social media for businesses are, ‘Should I use social media for my business?’ and, ‘Which social media network should my business use’? First, let’s review the facts. According to a 2015 Pew Research study, 85% of American adults are Internet users and 67% are Smartphone users. An earlier Pew study reported as of January 2014, 74% of online adults use social networking sites. If your business would like to reach potential customers using social media, it might make a lot of sense to be in the same space as 74% of adult online users. Once you have decided to move forward with social media, the next step is to determine which social media network or channel that makes sense for your business. Here is a review of four of the most popular social media networks.

Facebook is the most popular social media network today with 72% of online American adults as users. Facebook also has a broad spectrum of generational users. Here’s the breakdown of Facebook users as a percentage of online adults:

18-29: 82% 30-49: 79%

50-64: 64% 65+: 48%

Instagram is a fast-growing photo/video sharing network owned by Facebook with 28% of adult Internet users participating. The users of this platform (as a percentage of online Internet users) generally skew younger:

18-29: 55% 30-49: 28%

50-64: 11% 65+: 4%

Instagram can be used to create visual connections with your

customers and is often a supplement to other social network channels.

23% of all online adults are Twitter users. This is one of the social media networks that is more popular among men, specifically younger adults. Also noteworthy is that studies show that adult Internet users living in urban areas tend to be Twitter users over their suburban or rural counterparts. Twitter users, as a percentage of online adult Internet users:

18-29: 32% 30-49: 29%

50-64: 13% 65+: 6%

Twitter “tweets” are limited to 140 characters, and text-based posts are

more popular than visual content options. Businesses generally need to post more frequently on Twitter to increase visibility due to the real-time

nature of the feed.

The key to success in social media is to determine the right channel, the right strategy and commit the time to having a consistent presence. While social media is free, it still takes time. Make sure you have a strategy to manage your social media before you get started.

Using Social Media for Your Business

For businesses, Facebook has many benefits. It has robust audience

targeting capabilities with reporting and analysis information.

LinkedIn is a professional networking site that attracts 25% of adult online users. 64% of online adults who have college degrees are also LinkedIn users. According to this study, LinkedIn is the only social network to have more 30-49 yr old users than 18-29 year olds. Here is the breakdown of users:

18-29: 22% 30-49: 32%

50-64: 26% 65+: 12%

LinkedIn is more professional in nature, so the content for this

platform should include business-related information, professional

development, career opportunities, company information, etc.

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EFFINGHAM COUNTY Retail Sales

FY2016 2nd QTR

FY2015 2nd QTR

city retail sales: $ 172,315,635.00

city retail sales: $ 170,206,122.00

county total: $ 195,739,925.00

county total: $ 192,545,418.00

ECONOMIC INDICATORS

SOURCES: Illinois Department of Revenue: www.revenue.state.il.us, Effingham City Building Official - www.effinghamil.com, Illinios Department of Employment Security - www.lmi,ides.state.il.us/laus/lausmenu.htm, Federal Deposit Insurance Corporation - www.fdic.gov, Terry Youngblood, Re/Max Key Advantage

10.0%

8.0%

6.0%

4.0%

jul-15 nov-15aug-15 dec-15sept-15 jan-16oct-15 feb-16

perce

nt

EFFINGHAM CO.6.50% / 5.80%

ILLINOIS7.10% / 6.10%

U.S.5.30% / 5.70%

UNEMPLOYMENT

EFFINGHAM COUNTY Labor Market

EFFINGHAM CITY 2010 Census

EFFINGHAM AREA Home Sales

labor force total 2016: 19,018 2015: 18,416

19 & under: 9,365 20 - 54: 15,51255 & up: 9,365 total: 34,242

employed 2016: 17,791 2015: 17,354

unemployed 2016: 1,227 2015: 1,062

93.55% (employed)

6.45% (unemployed)

94.23% (employed)

5.77% (unemployed)

2016 2015

total: 19,018

UNEMPLOYMENT RATES

(2016 / 2015) Q1:Effingham County is among the top 20 counties in Illinois, with an unemployment rate under 6.7%

total: 18,416

27.35% (55 & over)

27.35% (19 & under)

45.30% (20-54)39.2median

age

314 homesaverage sale price: $136,314

303 homesaverage sale price:

$148,171

2015 2014

Where you come first.

AWARD WINNING.EXCEPTIONAL CARE.BECAUSE QUALITY MATTERS.

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While new to the Effingham community, the First National Bank of Waterloo has a long history as a financial leader in the communities they serve. The bank merged with Prairie National Bank of Effingham and Stewardson in 2015, bringing their customer-focused approach and expertise

to local businesses and residential customers.

Founded in 1912 by businessmen and farmers, the bank continues the tradition of local ownership and dedication to providing financial support for community progress, building customer relationships and committing time

With nearly four years in business under their belts, the Effingham & Teutopolis News Report is gaining recognition as a local business leader and industry award recipient. The weekly all-local news product keeps print and online readers informed about the people, businesses and organizations that provide an excellent

quality of life in Effingham County.

Their efforts have helped them win numerous industry awards and in 2015, they were among the top three weekly newspapers in Illinois to be recognized in the Illinois Press Newspaper Contest for General Excellence in both news and

advertising.

Community support is also an important part of the News Report’s mission. They have partnered with HSHS St. Anthony’s Memorial Hospital and Effingham County Relay for Life for cancer awareness and other community events. They are a sponsor of the Community Celebration of

Excellence breakfasts and EffingHAM JAM.

Last Fall, the Effingham & Teutopolis News Report stepped up as the sponsor of the Effingham County Volunteer of the Year award which is

given annually to a deserving area volunteer.

etnewsreport.com

Member of the Month • MARCH

Member of the Month • APRIL

McMAHON MEATS 112 West Main Street, Teutopolis, IL (217) 813-6054 • mcmahonmeats.com

Brent McMahon, Owner (grocery, retail, meat)

EFFINGHAM ACADEMY OF COSMETOLOGY

2200 South Banker Street, Effingham, IL (217) 342-4015

effinghamacademyofcosmetology.com Sonja Harrison & Heather Pagel, Owners

(health/beauty, eduation/schools)

SUTTER DISPOSAL 512 West Main Street, Shumway, IL

(217) 821-1207 Chris Sutter, Owner

(waste disposal)

SOLAN CHIROPRACTIC 212 North Fourth Street, Effingham, IL (217) 347-5812 • solanchiropractic.com

Dr. Joe Solan, President (chiropractors, medical professional)

PIOTROWSKI STUDIOS 15047 E. Country Ave., Teutopolis, IL (217) 821-0342 • piotrowskistudios.com

Chet Piotrowski, Jr., Owner/visual storyteller (photography)

BURROW TURF CARE 11221 N. 100th St., Altamont, IL (217) 343-6115 • burrowturfcare.com

David Burrow, Owner (lawn & garden, pest control)

C & C PROPERTIES 601 W. Northern Row, Teutopolis, IL

(217) 821-1273 John J Mette, Owner (apartments/housing)

New MembersChanges & Notes

Civil Design, Inc. has relocated to 104 North Second Street, Suite A, in Effingham.

Turnkey Computer Systems has moved to 214 West Jefferson.

Image squared marketing has opened an office at 1300 North Keller Drive, Suite 2, Effingham and has added staff including Lauren VanAtta, photographer and Amber Wakefield, Relationship Manager.

Agracel, Inc. has announced the promotion of Ryan Witges to Director of Acquisitions and Development and welcomed Jason Runde as a Development Analyst.

The Effingham County Sheriff’s Department has promoted deputies Robert Rich and Travis Buhnerkempe to Patrol Corporals.

After 55 years in business, Charles & Janice Heuerman have sold Charles Heuerman Trucking to their sons Rod, Jason and Phil and grandson Kyle.

ADM Alliance Nutrition, Inc. has merged with Archer-Daniels-Midland Company, effective January 1. As a result, ADM’s Alliance Nutrition and Specialty Feed Ingredients groups will be formally coming together under ADM Animal Nutrition.

Power Therapeutic Massage has relocated to the University of Illinois Extension Office at 1209 Wenthe Dr. Suite B. The phone number is 217-347-0500 website: www.power-therapeutic-massage.com

Goeckner Bros Inc. has announced that Neely Moran, Thorin Goeckner and Travis Goeckner have assumed ownership of the dealership with the retirement of Mark Goeckner.

Southeastern Illinois Community Foundation has relocated to 2701 South

Banker Street, Suite 102A. They have also welcomed

Amanda Lessley to the newly-created position of

Development Director. enrichingourcommunity.org

and leadership to local civic and charitable organizations. Locally, the banking centers in Effingham and Stewardson employ 15 people and gives back to the community with active support for youth and school organizations, military families and a number of

other organizations.

fnbwaterloo.com

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Congratulations!!

Midland States Bank has announced the promotion of Jeffrey Ludwig to President (top-left) and Jeffrey Mefford to Executive Vice President of Community Banking (top-right). The bank has also named Cristina Ciorna as their Training Director.

Farm Credit Illinois has been recognized by Avatar Solutions as Best-in-Class for employee engagement by ranking in the top 10% of financial service institutions.

B & B Homes LLC was the winner of the 2015 Top 10 Single Lot Retailer Award by Commodore Homes of Indiana by achieving high annual sales volume.

Congratulations Joe Forbes, 2016 ECIDC Business Ethics and Social Involvement Award recipient. (below)

Stevens Industries has purchased LSI Corporation of America and will produce LSI-branded education and medical casework products at their Teutopolis plant.

Lakeland Rehabilitation and Health Care Center achieved Best in Class customer satisfaction standards in professional therapy services from Pinnacle Quality Insight.

J&R Collision Centers has been certified by Assured Performance Collision Care, a non-profit consumer advocacy organization, and is now part of the most advanced repair capable and efficient auto body repair network.

First National Bank of Waterloo has announced the hiring of Jessica Howe as Center manager at Stewardson Banking Center and Kristen Doty as Center Manager at the Effingham Banking Center. The bank has also announced the promotions of Brian Flach and Debra Womack as Assistant Vice Presidents of Loans. Flach works at the Stewardson Banking Center and Womack is at the Effingham Banking Center.

Lake Land College has entered into a reverse transfer agreement with Millikin University that allows students who transfer from Lake Land to Millikin before earning their associate degree to have credits completed at Millikin transferred back to the students’ Lake Land transcript to complete requirements for the associate degree.

Farnsworth Group received a Special Achievement Award in the Engineering Excellence category from the American Council of Engineering Companies – Illinois Chapter for its engineering design on the Mahomet Wastewater Treatment Plant expansion.

Wells Fargo Advisors has designated Gary Swearingen, Managing Director, as a member of the firm’s Premier Advisors Program, by meeting or exceeding Wells Fargo Advisors’ high standards as measured by revenue generation, educational attainment and client-service best practices.

The Equity has purchased Kohlbrecher Truck Service of St. Rose in Greenville to expand their operations in the Greenville market.

Welcome!!

Carolyn Shoemaker has been named Branch Manager at Crossroad’s Bank’s Keller Drive branch.

Dani Brauss has been named Account Executive by AAIM Employers’ Association serving the Effingham region.

John Davis is the new Store Manager at Walgreens in Effingham.

Effingham Country Club has welcomed two employees. Logan Murphy is the PGA Apprentice 1st Assistant Professional and Nathan Jacquin is a PGA Apprentice 2nd Assistant Professional.

Community Blood Services of Illinois has named Ashley Morgan to the position of Associate Donor Relations Consultant.

Kayla Moore is the new Store Manager at Shoe Sensation in Village Square Mall.

Koerner Distributor, Inc. welcomes Roy Shelley as Director of Human Resources.

Greg Wallace is the new General Manager for TGI Friday’s.

Andrew Southard is Vice President and Part Owner of Data Management Shredding, Inc.

Advanced Veterinary Care

1 Year in BusinessTotten Law Office 5 Years in Business

Teutopolis Auto Sales 10 Years in Business

Firefly Grill 20 Years in Business

Jansen Cable Construction

25 Years in Business

Stanfield Chiropractic

25 Years in BusinessEffingham

Auto Repair 30 Years in Business

Mette’s Cabinet Corner

35 Years in BusinessStevens

Industries 60 Years in Business

Member Milestones

HSHS St. Anthony’s Memorial Hospital has earned the Joint Commission’s Gold Seal of Approval for Joint Replacement Program Certifications in total knee, total hip and total shoulder replacement surgery services. The hospital has also announced the appointment of Mike Janis to the newly created position of Executive Director of Outpatient and Ancillary Services and Trisha Beam as the new Environmental Services Manager.

Lustig Custom Cabinets has won Best of Customer Service on Houzz, the leading platform for home remodeling and design, based on the number and quality of client reviews.

Cancer Care Specialists of Illinois’ Crossroads Cancer Center Laboratory in Effingham has been accredited by COLA, a national health care accreditation organization promoting quality and excellence in medicine and patient care. The Center is also undergoing a major expansion and renovation at their facility at 905 Medical Park Drive that will provide more lab space, nursing area, lobby area and a larger pharmacy area.

Patsy Lilly, Clinical Nurse Manager of HSHS St. Anthony’s Memorial Hospital’s Wound Healing Center, was recently named one of seven finalists nationwide for Healogics’ “Mary Cook Nurse of the Year” Award. Healogics, the nation’s leading wound care management company, presents this award annually to a dedicated, skilled, and compassionate Nurse Manager whose commitment to the patient and improvement in wound care is at the forefront of everything they do.

Dr. Joseph Borregine was recently elected Chair of the Illinois Podiatric Medical

Licensing Board and is serving on the state

board until 2018.

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ribbon cutting: 9amSOUTHEASTERN ILLINOIS

COMMUNITY FOUNDATION 2701 S. Banker St., Suite 102A

the magic of CEO: 7-9am@ EFFINGHAM PUBLIC LIBRARY

business after hours: 5-7pmWITT’S SMOKEHOUSE & DELI 10325 E. State Highway 33

first friday lunch: noon-1pmKELLER CONVENTION CENTER

EFFINGHAM CENTRAL BUSINESS GROUP Spring Fling, Downtown Effingham

49th annual CHAMBER GOLF OUTING Effingham Country Club

ribbon cutting AIR FORCE RECRUITING OFFICE 1001 Avenue of Mid America, Suite #2

business after hours: 5-7pmBALDA DENTAL OFFICE

911 North Henrietta

first friday lunch: noon-1pmKELLER CONVENTION CENTER

Scholarship Recipient & Sponsor Recognition

EFFINGHAM CENTRAL BUSINESS GROUP Taste of Freedom, Downtown Effingham

YBNext Professional Development Lunch: noon-1pmMIDLAND STATES BANK

Corporate Center

business after hours: 5-7pmPET WELLNESS CENTER of Southern Illinois 1911 W. Evergreen Avenue

business after hours: 5-7pmDIETERICH BANK

Corporate Office, 300 Sur Woods Drive

EFFINGHAM COUNTY CAREER FAIR Effingham Knights of Columbus

2

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April EVENTS

May EVENTS

June EVENTS

Online calendar at EffinghamCountyChamber.com

business after hours: 5-7pmPATTON PRINTING & GRAPHICS 902 West Wabash

biggest loser challenge finale: noon-1pmWORKMAN SPORTS & WELLNESS CENTERbusiness after hours: 5-7pm

CELEBRATING SMALL BUSINESS WEEK; @ EFFINGHAM PERFORMANCE CENTER

Hosted by: Dale Carnegie Training, Effingham Performance Center, Express Employment

Professionals, Image Squared Marketing, Mary Kay Cosmetics (Kathy Schroeder)

chamber radio day: 9am-3pm95.7fm WCRC

8

EUROPEAN RIVER CRUISEFeaturing 7 nights aboard the Amadeus Silver, 2 nights in Lucerne & the Black Forest.

October 7 - 17, 2016

EXTENDED BOOKING DISCOUNT: 31 MAY, 2016

Come celebrate with us as we honor Dr. Brian’s 30 years as a dentist on June 9.

BALDA DENTAL3RD YEAR IN OUR NEW BUILDING &

3RD YEAR AS YOUR PEOPLE’S CHOICE

WWW.BALDADENTAL.COM

911 N. HENRIETTA STREET, EFFINGHAM, IL (Behind ALDI)

217-342-3411

Help Fund Effingham’s 4th of

July Fireworks Show!

Effingham Noon Rotary is sponsoring the 4th of July Fireworks along with a generous sponsorship from the City of Effingham.

We are looking forward to another great show, and need your support to make this community event one to remember!

Sponsorship levels are available:

Patriot—$1,000 Yankee Doodle—$500 Bottle Rocket—$250

Sparkler—$100 Checks can be made to the Effingham Noon Rotary Club and

mailed to: PO Box 722, Effingham, IL 62401.

Contact Amanda McKay at 217-342-2464, ext. 400

RADIO DAYSCHAMBER

email [email protected]

A Great Way To Promote

Your Business!

FRIDAY APRIL 229am - 3pm

9

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ectr

ic b

ills.

As

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you

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r en

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ge w

ith o

ther

C

ham

ber

mem

bers

in in

crea

sing

the

buyi

ng

pow

er o

f the

Coo

p to

neg

otia

te lo

wer

ele

ctri

c ra

tes

for

your

bus

ines

s.


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