Using Social Media for Professional Purposes

Sherrie Lee

While we are waiting …

Set up your social media accounts if you have not already done so.

In order of importance: Twitter

FacebookLinkedIn

www.facebook.com

www.twitter.com

www.linkedin.com

Quiz on Twitter

How do you find people to follow on Twitter?

How do you help people find you?

How do you limit your audience?

What do you do on Twitter?

How to Tweet

Elements of a Tweet

@Used before usernameLinks to Twitter profile

Example:

Welcome @newuser to Twitter!

@newuser I agree. Twitter is bewildering!!

Elements of a Tweet

#Mark keyword or topic

Also used for humor/emotionsClick on #word to show all Tweets with #word

Example:

At social media workshop. #LAworkshop

Twitter is cool! #newbie

Elements of a Tweet

RTRe-posting another person’s Tweet

Quick way to shareGives credit to original poster

Example:RT @TODAYonline It takes a village to care for our elders, says Health Minister Gan Kim Yong http://t.co/JH50OMg2zD

Follow @orangecanton

Who to follow

Follow News

Twitter Tasks

1) Find at least 5 people and 5 interests to follow.

2) Make sure at least 5 people are following you.

3) Search for at least one professional / personal interest.

4) Tweet at least 2 original messages.

5) RT at least 3 tweets from people/news you follow.

Try it out!

Now try tweeting about this workshop using #LAworkshop

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Tweet Away!

http://geekandpoke.typepad.com/.shared/image.html?/photos/uncategorized/2008/07/13/genesis2.jpg By Oliver Widder, used under a Creative Commons Attribution-ShareAlike license: http://creativecommons.org/licenses/by-sa/3.0/

Twitter for Professional Purposes

Use # to read tweets about a topic#edsg #edtech #edusocmedia #education

Respond to people’s posts, ask questions, state opinions, share news, RT

You don’t only have to tweet about “serious” stuff

People have personalities and real lives!

Continue the conversations on Twitter using #LAworkshop

WHY FACEBOOK?

People don’t check email

They DO check FB / Twitter ALL THE TIME

“Friend” business associates for easier communication flickr.com/photos/rwdave/3130549308

Facebook Pages or Groups for …

Events

Teambuilding

Professional Development

PAGES

Creating one is easy

Maintaining it is something else

Post, tag, comment on news and photos

GROUPS

Easy to create

You don’t have to friend group members

Post reminders, useful websites, comment

Easier to maintain than pages

FACEBOOK ≠ PRIVACY?

Separate account for work-related activities

Stay active during office hours

Disconnect when you go home

http://images.sodahead.com/polls/000834515/polls_work_life_balance_sign_2_4125_15825_answer_1_xlarge.jpeg

Profile = resume

You don’t have to be job hunting to be on LinkedIn

Connect with present and past colleagues

Get introduced to someone else through those connections

http://www.mango-omc.com/files/2012/06/social-media-and-privacy.jpg

Little is private on social media

If you’re too private, you won’t be social

Facebook: privacy settings

Twitter: protect your tweets

Post what you won’t regret

http://socialcommerceblog.socialannex.com/wp-content/uploads/2011/12/social-media-questions.png

Ask questions about social media

How do I find people to connect with? #LAworkshop

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