Using Social Media for the Public Good

Agenda• Examples• Time Management• Social Media Policies

845M active users

190M users 150M users 155 million blogs

483M log in each day

65M tweets per day

2 billion searches for people a year

2 million posts indexed every day

What To Do When You Don’t Have Much

Time• Set up a LinkedIn profile.• Listen to what’s happening online.• Participate.• Create a community.

Don’t Do This To Save Time

• Start posting without listening.• Automate cross-posting between

sites.• Be absent & disengaged.

A Word About Policies

• Start with http://socialmedia.policytool.net/

• Edit the boilerplate language as necessary.

• Examples– LSNTAP - http://lsntap.org/tech-library/social-media

– AARP - http://www.slideshare.net/tammygordon/aarp-social-guidelines2010

– Red Cross - https://sites.google.com/site/wharman/social-media-strategy-handbook

Resources• LSNTAP - http://lsntap.org/

• Idealware - http://idealware.org/

• TechSoup - http://www.techsoup.org/

• NTEN - http://www.nten.org/

• Meetup - http://www.meetup.com/

• GBTC Calendar - http://go.gb.tc/

• Tech & Social Change Baltimore - http://www.meetup.com/Tech-Social-Change-Baltimore/

Kate BladowStrategist, Powered Pursuitskbladow@poweredpursuits.com(406) 431-5597