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Using Social Media For the Property Industry Greg Cross Cross Creative Marketing
| Date post: | 14-Jan-2015 |
| Category: |
Real Estate |
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Using Social Media For the Property Industry
Greg CrossCross Creative Marketing
Leave your business card with me at the end of my presentation and I will email you today’s PowerPoint slides.
Social Media has changed (and is changing)
the way we live and work.
Years to Reach 50 million Users• Radio 38 Years
• TV 13 Years
• Internet 4 Years
Years to Reach 50 million Users• iPod 3 Years
• Facebook alone captured 200 million users in less than a year
• Facebook in 2012 has over 700+ million users
If were a country it
would be the 3rd largest country
My Goal
“I Don’t Get It”
“I Get It”
My Goal
“I Don’t Get It”
“I Get It”
My Goal
“I Don’t Get It”
“I Get It & I love
it”
What is Social Media?
Social media is the use of technology combined
with social interaction to create or co-create value.
Social + Media =
Connecting Power
TECHNOLOGY
According to a 2011 National Association of REALTORS® Profile of Home Buyers and Sellers
Information sources used in home search:
• Internet: 88%• Real estate agent: 87%• Yard sign: 55%• Open house: 45%• Newspaper ad: 30%• Home book or magazine: 19%
According to a 2011 REALTOR® Technology Survey
Realtors & Technology50% of agents and 47% of brokers spent between $501 - $2,000 on technology for their business in the last 12 months.
Realtors & TechnologyThe top three tools that realtors plan on purchasing or replacing in the next year (2012) are: smartphone (38%); iPad (29%); and digital camera (17%).
Realtors & TechnologyThe most popular smartphones are Android OS (35%), iPhone (28%), Blackberry (18%).
Realtors & Technology90.5% of REALTORS® use social media to some extent.
Source: 2011 REALTOR® Technology Survey
90.5% of REALTORS® use social media tosome extent.
Social Media Marketing Channels
&
Blogging: What is it?
A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log.
Blogging: Why use it?
• Use your blog to show your expertise
• Use your blog to promote your listings
• Use your blog to promote yourself
Blogging: Why use it?
• Use your blog to improve SEO
• Use your blog to generate referrals
• Use your blog to connect with other agents
Email from a client …
“I found you through your blog on the web, I believe I also met {Realtors name} briefly last year at an open house I attended … Having read your blog I’ve found you guys to be highly knowledgeable and rational in your outlook and views of the market …”
Questions About Blogging?
Facebook: What is it?
Facebook is a social networking website that allows users to add friends and send them messages, and update their personal profiles to notify friends about themselves and life going on around them.
Facebook: What is it?
Additionally, users can create and “LIKE” a BUSINESS PAGE.
Facebook: What is it?
• More than 700 million active users• More than 50% of active users log
on to Facebook in any given day• Average user has 130 friends
Facebook: What is it?
• Average user is connected to 80 community pages, groups and events
• On average, more than 250 million photos are uploaded EVERYDAY
BUSINESS PAGE
How To Get Started
• Create your user account• Create a business page to generate Fans• Create a group: First Time Home Buyers,
etc.
How To Get Started
• Advertise on Facebook (easily target your leads)
• Use status updates to stay in front of your network
• Be professional - remember that your clients and peers are reading these posts!
Marketing Ideas for
Facebook • Use your current database and suggest
they become a Fan on your Facebook page.
• Include each Sold Listing on your page…take a picture of the home (buyers or sellers) and add that to the page. Then you can tag them—this will be shared on their profiles!
Marketing Ideas for
Facebook • Add Facebook icon to your Email
Signature file. Check out - www.wisestamp.com
Hey, if you have not liked my Facebook Page yet, please do so today. Every day in 2012 I am asking a Small Business Marketing Question of the Day - Join in on the discussion at http://www.facebook.com/crosscreative
Marketing Ideas for
Facebook • Import your external blog - this keeps
your Fan page updated with fresh content without you having to constantly update it.
• Add your virtual tour videos to your page and then post links to your website with the post.
Marketing Ideas for
Facebook • Offer a subscription box to capture emails
—such as What is Your Home Worth, or First Time Home Buyers Guide, etc.
• Add a LIKE button to your website
Marketing Ideas for
Facebook • Add a Facebook icon to your business
card (and other Social Media Platforms that you connect on)
• Add Follow Us on Facebook to your brick and mortar.
www.realtyplug.com
www.realtyplug.com
Did you move any closer?
“I Don’t Get It”
“I Get It”
Questions
Leave me your business card and receive over the next 8 weeks via email …
Social Media Resources
Week 1: Top Ten Free Zillow Tools For Real Estate ProfessionalsWeek 2: BloggingWeek 3: FacebookWeek 4: TwitterWeek 5: LinkedInWeek 6: YouTubeWeek 7: The Social Landscape Guide Week 8: The Seven Steps To Creating A Social Media Strategy
Greg Cross
1 Courthouse Plaza
Greenfield, IN 46140
(317) 572-7677
www.crosscreativemarketing.com
www.facebook.com/crosscreative
www.twitter.com/gregorycross
www.youtube.com/crosscreativeinc
