+ All Categories
Home > Career > Using Social Media In Your Job Search

Using Social Media In Your Job Search

Date post: 11-Aug-2014
Category:
Upload: laurie-dillon-schalk
View: 3,662 times
Download: 0 times
Share this document with a friend
Description:
An overview to social networking sites & their usage for job search. The target audience for this presentation are individuals in career transition or newcomers to Canada - most without profiles on social networking sites. Although this has been delivered as a workshop - it is best delivered as a series with both classroom and computer instruction time. Please contact me at socialwisdom.ca for more information.
Popular Tags:
30
How to use social media in job search Laurie Dillon-Schalk, owner & chief social strategist, Social Wisdom Social Wisdom is a Toronto based digital marketing agency helping firms use social media and the web wisely creating better relationships and business results. October 2009
Transcript
Page 1: Using Social Media In Your Job Search

How to use social media in job search

Laurie Dillon-Schalk, owner & chief social strategist, Social WisdomSocial Wisdom is a Toronto based digital marketing agency helping firms use social media and the web wisely creating better relationships and business results.

October 2009

Page 2: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 20092

Agenda

Introductions The Rise of Social Media

– Definition

– Impact on business, relationships and networking.

– How recruiting has changed in 2009

How social are you? Personal branding – pros & cons of social networking Overview of the top social networking sites & recommended actions Questions & Answers – thru-out & at end of session

Page 3: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 20093

What is social media?

Wikipedia:“social media is a shift in how people discover, read and share news, information and

content…. transforming monologues (one to many) into dialogues (many to many)”

Simplified – there are many types of social medias:

Social Networking Sites

Media Sites Social Bookmarking

Blogs & Podcasts

Wikis & Communities

Micro-blogging

Facebook

Linkedin

Myspace

Youtube

Flickr

Picasa

Delicious

Digg

StumbleUpon

Wordpress

Typepad

Itunes podcasts

Wikipedia

Ideajams

Twitter

Modified from BigBig design’s classification, Cynthia Closkey’s Six Types of Social Media Sites

Page 4: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 2009

At the moment, most people think of social networking when they think of social media

4

Canada is the third highest nation for internet penetration (84.5%) (ref)

Facebook – 7/10 Canadians have a profile!

Twitter usage is estimated to be 14% but is growing exponentially.

Overall, U.S. visits to social networking Web sites rose 62 percent from September 2008 to September 2009 (ref)

E-marketer.com – sourced from comScore Media Metrix, June 2009

Page 5: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 20095

Social Networking refers to the sites that allow easy connection between people.

Other people around the world

Other co-workers around the world

Other co-workers in your country

Co-Workers

Friends

YouJimMary

Your manager

Jim’s manager

Susan

JohnHelen

Roberto

Akira

Chris

Peter

Frequent e-mails

Infrequent e-mails

Social Media

Aaron Kim, formerly IBM, Social Tagging and Folksonomy SummitJune 14-15, 2006 Southbury, CT

Page 6: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 2009

How do humans manage relationships?

150 Dr. Dunbar’s number

130 Average no. of facebook friends

7- 10 Direct, one way relationship

5 Reciprocal, 1:1 relationship

Dr. Dunbar is British Anthropologist who studied group sizes.

He states that the maximum size of a stable network of relationships for humans is 150 people.

But most people have small personal networks. Social networking allows people to get closer to Dunbar’s number by making it easier to manage more casual relationships than ever before.

Page 7: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 2009

So.. How did we get here? Laurie’s history lesson…

Page 8: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 20098

Its 2005: Blogs emerge, the internet is used everyday and for major decisions

Over 79% of US adults using the internet with 44% of adults using the internet everyday

45% claim the internet helped them make major decisions– Training for a career

– Help with a major illness or medical condition

– Choose a school or college for yourself or child

– Find a new place to live

– Change jobs

Why is the internet used? Because users can connect with other people for advise or sharing valuable experience.

Horrigan, John and Lee Raine. The Internet’s Growing Role in Life’s Major Moments. Pew Internet & American Life Project, April 19, 2006, http://www.pewinternet.org/Reports/2006/The-Internets-Growing-Role-in-Lifes-Major-Moments.aspx, accessed on June 23, 2009.

Page 9: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 20099

Its 2005: Blogs begin impacting businesses and industries

“[Blogs are].. simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business -- including yours.” - Stephen Baker and Heather Green, “Blogs will change your business”, Business week, http://www.businessweek.com/magazine/content/05_18/b3931001_mz001.htm, published on May 2, 2005

Within 1 hr of the London bombings, there were more than 1300 blog posts on the event – prompting the BBC to admit “ We don’t own the news any more”

- Richard Sambrook, Director, BBC World Service and Global News Division. October 2005.

Page 10: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 200910

Now its 2006 - 8 -- So what’s happening in the market that is contributing to social media rising in its importance?

E-mail Overload -- “E-mail has become the bane of some people’s professional lives” – Michael Arrington, Founder of TechCrunch, Quoted in NY Times April 20 , 2008

– Social Networking Sites (SNS) offer protected email. The lack of spam and fewer messages mean that messages are more likely to be read.

Old media trust issues: Levels of trust are highest for consumer recommendations and opinions and for online medias (websites and email) and lower for newspapers, magazines, tv, radio, etc.

Page 11: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 200911

Now its 2009, social media is REVOLUTIONIZING the world of recruiting

Better recruits: Employers are more satisfied with the quality of candidates from employee referrals and social networks than those from job boards.

Cheaper: Social Networks are cheaper than large placement firms.

Faster: Social Networks streamline the process – making it faster to placement.

Consider - some say that the future of hiring will be that companies only hire someone who can be referred.

Page 12: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 200912

Indeed in 2009 the majority of recruiters or human resource professionals turn to social networking for candidate selection. (US based data)

Human resource professionals are using a variety of online sites to research candidates:

76% LinkedIn 67% Search engines 44% Facebook

21% Twitter

Please note: 24% of candidates disclose their social networking presence when applying for a job.

Surveyed recruiters respond:

Please note – all of the above social networking tools are free to join and use.

Page 13: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 200913

And yet, not all those looking for a job are using social media to get one.

http://www.pewinternet.org/Reports/2009/Generations-Online-in-2009/Generational-Differences-in-Online-Activities.aspx?r=1

We’ve got a big problem Batman

Page 14: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 200914

Are you socially savvy?

Social Networks Does it includeAre you on Facebook? • Photo up, privacy settings set to friends only

• 25+ contacts

Are you on Linkedin? • Profile is 100% complete

• Min 50+ contacts

• Min 4 referrals (from at least two recent jobs)

• Belong to 3+ groups

• Answer questions

• Privacy settings – open

Are you googleable? (I can find you) • Top page results (put your name in “”)

• All positive information

Do you have a twitter account? (and use it) • Tweet & re-tweet min. once every two days

Do you read blogs? • Yes – do you have an RSS feed? Do you read up on employees from companies you like?

Do you comment on blogs?Do you have a blog? • Post min once a week

Modified from: http://afinanceguy.com/2009/06/18/social-media-tutorial-facebook-twitter-linkedin-blog-readers-personal-branding/

Page 15: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 200915

Personal Branding – taking care in how you present yourself

What is a brand? A brand is who you are and the sum of all the interactions and

experiences that you give as perceived by others.

Marketing = what you say

and do

Branding: As perceived by me.

Hmm.. Excellent painter but

what’s with the ear?

Page 16: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 200916

Top 3 things that make hiring managers dismiss a candidate based on what they find on google or facebook:”

41% of candidates posted information about them drinking or using drugs

40% of candidates posted provocative or inappropriate photographs or information

29% of candidates had poor communication skills

Survey by Careerbuilder.com, surveying 3,169 hiring mgrs – June 2008

http://sev.prnewswire.com/workforce-management/20080910/AQW02510092008-1.html

Page 17: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 2009

Four things for you to do:

1. Google yourself.Put your name in “quotations”, search for your images, remove tags on unwanted photos in facebook.

2. Create a one line bioNot your title, a mini biography line about yourself

Page 18: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 2009

Four things for you to do:

3. Get your digital photo UP – create your AVATAR!

Use a personal photo, crop it close and turn it into black & white to make it more professional looking.

4. Personalize any and all communication to your network

Remind people how you know them, ask about them or give a reason to connect This is the standard

message! Change it!

Page 19: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 2009

Watch-outs Do not provide your full birthday

nor social insurance number online.

E.g. either leave the birthday blank on facebook and linkedin or do not add your year of birth.

Fraud jobs might ask for a job application including social insurance numbers prior to interviews.

Do not agree to any elaborate payment schemes e.g. cashing cheques on behalf of companies. (this is mostly from craigslist… when in doubt, google the text from your email.)

Page 20: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 200920

Page 21: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 200921

Linkedin - your online rolodex and more

Imagine a rolodex that updates itself automatically and the rolodex contains way more information than an address and phone no. business autobiography photo or avatar references / referrals See the network! See connections of connections Groups (like minded) Q&A by topic Jobs, jobs, jobs

Page 22: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 200922

The Linkedin dashboard [home page] main page real estate is reserved for updating you on the activities of your connections

Legend

Jobs – some exclusive

Discussions by topic

Privacy settings are here

Tailor your profile here

List of your contacts

Linkedin Inbox

Applications – my blog

Updates on you and your connections

Linkedin suggested connections

Who’s viewing you

Events your contacts are attending

Page 23: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 200923

Linkedin Dashboard

Legend

Groups & Associations

My online bio (not the same as ‘title’)

Answers to topics that I follow

Featured jobs that I might be interested in

Linkedin Applications (there are many. I’ve added my blog to my profile)

Page 24: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 200924

Suggested strategies for linkedin

Objective Do’s Don’tsGrow your network • Connect to facebook friends & import e-mail contacts

• Check out linkedin connection suggestions and review connections of connections

• Join groups of like minded, ask for intros

• Meet someone? Link in immediately.

• Find a jewel? Find a reason to connect in person.

Not a popularity contest – go for quality not quantity.

Don’t link to strangers (people do not like that)

Don’t outright ask for a job

Make it easy for your network to find you

• Make your profile 100% complete (photo & 4 referrals)

• Allow public access to a number of items (privacy)

• Don’t chicken out on the photo – do it

Establish your personal brand

• Consistent avatar

• Detailed online bio

• Personalize your messages

• Answer discussions

• Add linkedin address to resume

• Professional photo

• No pictures of kids (this is not facebook)

• Don’t rain on people’s parade

Be top of mind • Do network updates (various forms) Update your status (meaningful)

• Answer discussions

• Not too much – 1 a week

• Be careful – its public record

Build relationships & go after what you want

• Comment on people’s updates

• Get a job feed based on what you like

• Ask for introductions, personalize messages

• Short but sweet

Page 25: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 200925

Page 26: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 200926

The Facebook “home page” or dashboard focuses on your friends new news

wall

Status update

Company pages

FB suggests friends

Go here for privacy settings

Page 27: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 200927

Make the choice – will you keep personal and business separate? I recommend keeping facebook private and develop more intimate online relationships.

Objective Do’s Don’tsGrow your friends list • Do connect with people you’ve

lost touch with.

• Do export your e-mail contact list to find friend matches

• Clean up your profile (see don’ts)

• Don’t try to ‘friend’ business people you don’t know.

Don’t make it easy for professionals to find you here

• Adjust your privacy settings so you are not found

• Join groups but be professional and kind

• Join company fan pages for sponsors

• Don’t put anything incriminating on your personal pages anyways.

• Mouth off on a facebook fan or company page – its public even if your profile is private.

Establish your personal brand

• Facebook is an area of greater, more intimate connection. Often with people you used to know.

• Photos of kids, trips, etc

• Let people know what you are interested in.

• No drunk, naked, criminal photos

Page 28: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 200928

Twitter is a free social messaging utility for staying connected in real time. 

Messaging - “micro-blogging” -- all posts/updates [called 'tweets'] are 140 characters or less.  

Connected - in twitter, its pretty simple.  You follow people [following] and people follow you [followers].   

Real time - *huge*  Twitter offers as close to real time as it gets – giving out a constant stream of small information updates. 

Page 29: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 200929

Use twitter to follow people in organizations you like and to keep in touch with your subject matter expertise/passion

Objective Do’sGrow your network

(grow followers)

• Find your twitter voice & do it often – once a day

• Retweet smart tweets

• Comment and thank people

• Check out MrRetweet – to auto add your linkedin network to your twitter list.

• Recommend people you like

Make it easy for professionals to find you

• Find out if your network has a twitter address. Most people follow someone who follows them.

• Your @twitter address is your new email

Find companies or subject matter experts you like

• Follow companies you are interested in

• Follow relevant hashtags

Establish your personal brand • Use the same photo (avatar) as linkedin

• Choose a memorable username (your name) so that people can identify you easily. (same as linked, same as facebook)

• Your twitter address is your new email

• ** Add your one line bio and chose your words wisely.  One big way people decide whether or not to follow you is by reading your short blurb that pops up when hovering over your photo.  I like to see topics people tweet about and their roles (e.g. consultant, father of two, banker, etc).

Page 30: Using Social Media In Your Job Search

© Laurie Dillon-Schalk 200930

How it can work: I’m not special!!! This is happening to people who know how to use Social Networking Sites

235 followers

124 friends

218 connections

Noticed an old friend got a new job. Commented on his status. Led to lunch. He suggests a job opportunity not available on job boards.

A connection of a connection notices my profile (online bio), sent me a message & wants to collaborate on business, coffee meeting is next week.

Headhunter found my profile, called me for a job not posted on a board I answered a question, person who asked it liked my answer and wants to

stay connected based on subject matter expertise

Friends with my university pals. One of them needs freelance help on a large quote to the government. Asked for my resume.

Staying connected with ex-ibmers. One of which passed a contract to me, and another passed this speaking opportunity.

Nothing yet – but reconnected with people I worked with but didn’t have a huge relationship with.

Meeting people all over the world. Global connections

And more…


Recommended