PowerPoint Presentation
LSNews.org
Using Social Media &Online Publishing to Reinvent Traditional Student Publications
1944 oldest surviving issuepublishing since 1943Historical Perspective
1994-1995 12 issues21 Years Ago
2004-2005 6 issues
11 Years Ago
2013-2014 3 issues2 Years Ago
R.I.P.Limelight1943 2014Died quietly from lack of student interest2014-2015 Zero issuesLast Year
What happened!?!
What happened!?!Newspapers stopped being relevant to students
What happened!?!We stopped printing in 2010 to save money Budget Crisis
What happened!?!Buried the online edition five clicks deep
What happened!?!Buried the online edition five clicks deep
What happened!?!Buried the online edition five clicks deep
What happened!?!Buried the online edition five clicks deep
What happened!?!When it did publish it was Dated, Irrelevant, and No One Could Find It.
Bottom lineWhy would students want to write for the newspaper when none read it?
So now what?
So now what?Time for find new writers and readers
But where? And who?
Not these students
But these students
At dismissal something happens building-wide simultaneously
Our studentsAlways have their mobile deviceTime to leverage their smart phone addiction
But how?Online with Social Media
Why Online?
Cheap
Why Online?TimelyArticles posted as soon after the event as possible
Why Online?More More articles because no physical limitationsInstead of one article in June on softball for post-season wrap up. Cover every home game.
More please
Why Online?Your content pushes to your readersUse social media to distribute content
Getting started
Created a Blogger or WordPress account
Method: Blogger www.LSNews.org
Purchase your domain
Method: Blogger www.LSNews.org
Share account with student editors
Method: Blogger LSNews.org
Start writing articles
Method: Blogger LSNews.org
Share analytics with writersTodays youth are motivated by likes
Method: Blogger LSNews.org
BloggerTwitter
Method: Blogger LSNews.org
FacebookInstagramShare analytics with writersTodays youth are motivated by likes
Share analytics with writers
Method: Blogger LSNews.orgTotal reach: 1,150 peopleTodays youth are motivated by likes
Finding Readerswith Social Media
Finding Readerswith Social MediaNeed a critical massEmailed faculty Invited friendsvia social mediaShared articles online
Method: Twitter @LSPioneerNews
Method: Twitter @LSPioneerNewsGaining new followers Tag @Users i.e., student groups Use #hashtags #LSPioneers Crosspost from Instagram or Facebook
Method: Twitter @LSPioneerNews
Gaining new followers Tag @Users Use #hashtags Crosspost to Twitter and Facebook Embed on blog
Method: Instagram @LSPioneerNews
Gaining new followers Tag @Users Use #hashtags Crosspost to Twitter and Facebook Embed on blog
Method: Instagram @LSPioneerNews
Method: Instagram @LSPioneerNewsMore students use Instagram than Facebook
Dont Freak OutThe next one will freak you out.Dont.
Wont somebody please think of the children!
Method: Facebook LS Pioneer News
Youre freaking out, arent you!?!I said, Dont.While falling out of favor with students, still popular with parentsIn fact, our District now has a Facebook pageSorry, Homer. Not today.
Method: Facebook LS Pioneer News
For the widest reach must use Facebook
Wrap your head around this stat.Our top three referring websites are Facebook
If not for Facebook, no one would know that LS News existed or when we published
Method: Facebook LS Pioneer News
LSNews.org total pageviews past 30 days because of Facebook
Method: Facebook LS Pioneer News
Top posts past 30 days because of Facebook
Method: Facebook LS Pioneer News
But that looks like a lot of work
Working Smarter. Not Harder.Who has time for all of this?Not you.I dont!
Work smarter. Not harder.
Get Google News AlertsGo to https://www.google.com/newsalerts
Working Smarter. Not Harder.
Post to multiple sites to reach a wider audienceTwitter can post to Facebook.Facebook can post to Twitter.
Instagram allows you to post to multiple sites at one time.
Working Smarter. Not Harder.
Working Smarter. Not Harder.
Use Googles FeedBurner to auto post to TwitterUse Hootsuite or TweetDeck to schedule posts and manage posting privileges
Working Smarter. Not Harder.Scheduled Hootsuite posts
Trust students to edit content
Working Smarter. Not Harder.
R.I.P.Limelight1943 2014Died quietly from lack of student interestZero issuesLast yearDont let your publication die
281 articles and countingThis year
QuestionsComments
Embrace social media to usher your student publication into the 21st Century. Maximize exposure and invigorate student interest by utilizing Facebook, Twitter, and Instagram.
To the Lampeter-Strasburg Administration for their support of LS News especially high school principal Mr. Spencer who could have said no at anytime.And to L-S School Board member Mrs. Patricia Pontz for her dedicated help and supportive lobbying efforts.Special Thanks