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Using social media to assist your applications

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www.le.ac.uk/careers Using social media to assist your applications Matthew Mobbs e: [email protected] web: http://mjmobbs.com twitter: mjmobbs
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Page 1: Using social media to assist your applications

www.le.ac.uk/careers

Using social media to assist your applicationsMatthew Mobbs

e: [email protected]

web: http://mjmobbs.com

twitter: mjmobbs

Page 2: Using social media to assist your applications

www.le.ac.uk/careers

Consider…How do you…• Keep up-to-date with developments in the area you

want to work?

• Network with employers?

• Gain an insight into recruitment process?

• Find jobs?

• Promote yourself as a brand?

Page 3: Using social media to assist your applications

www.le.ac.uk/careers

Page 4: Using social media to assist your applications

www.le.ac.uk/careers

Page 5: Using social media to assist your applications

www.le.ac.uk/careers

Your not alone!

On average, UK adult users of Facebook said they were under the influence of alcohol in 76% of the pictures in which they were "tagged".

http://www.telegraph.co.uk/technology/facebook/8958714/Britons-drunk-in-three-quarters-of-Facebook-photos.html - 15/12/2012

Page 7: Using social media to assist your applications

www.le.ac.uk/careers

Why engage with social media

Page 8: Using social media to assist your applications

www.le.ac.uk/careers

Keep Up with Employers and Partners

KPMG Graduate Recruitment

@KPMG_UK_LLP

Company profile

KPMG Channel

Page 9: Using social media to assist your applications

www.le.ac.uk/careers

Keeping in touch with the sectorRSS Feeds and News readers

Page 10: Using social media to assist your applications

www.le.ac.uk/careers

How to engage with Social Media

Twitter

• Networking

• Share ideas

• Job Search

Facebook

• Social

• Large companies have Fan Pages

LinkedIn

• More professional

• Digital CV and achievements

• Large number of companies and groups of similar interests

Page 11: Using social media to assist your applications

www.le.ac.uk/careers

Do employers use it?

http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/

Page 12: Using social media to assist your applications

www.le.ac.uk/careers

How to engage with Social Media

Twitter

• Networking

• Share ideas

• Job Search

Facebook

• Social

• Large companies have Fan Pages

LinkedIn

• More professional

• Digital CV and achievements

• Large number of companies and groups of similar interests

Page 13: Using social media to assist your applications

www.le.ac.uk/careers

How to engage with Social Media

Twitter

• Networking

• Share ideas

• Job Search

Facebook

• Social

• Large companies have Fan Pages

LinkedIn

• More professional

• Digital CV and achievements

• Large number of companies and groups of similar interests

What if your Timeline was

your CV? Guardian 30/01/12

http://goo.gl/ZOr6q

Page 14: Using social media to assist your applications

www.le.ac.uk/careers

Get the most out of twitter

• Write a biography

• Link to personal website

• Follow interesting people…but not too many

• Consider your tweets

• Engage in conversation

• Use and follow #tags

• Link to new developments and interests

• Amplify - Retweet

Page 15: Using social media to assist your applications

www.le.ac.uk/careers

Get the most out of twitter

• Write a biography

• Link to personal website

• Follow interesting people…but not too many

• Consider your tweets

• Engage in conversation

• Use and follow #tags

• Link to new developments and interests

• Amplify - Retweet

http://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012-1?utm_source=twbutton&utm_medium=social&utm_campaign=sai-contributor%20via%20@bi_contributors – Business insider 01/02/2012

Page 16: Using social media to assist your applications

www.le.ac.uk/careers

Get the most out of twitter

• Write a biography

• Link to personal website

• Follow interesting people…but not too many

• Consider your tweets

• Engage in conversation

• Use and follow #tags

• Link to new developments and interests

• Amplify - Retweet

http://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012-1?utm_source=twbutton&utm_medium=social&utm_campaign=sai-contributor%20via%20@bi_contributors – Business insider 01/02/2012

Page 17: Using social media to assist your applications

www.le.ac.uk/careers

Get the most out of twitter

• Write a biography

• Link to personal website

• Follow interesting people…but not too many

• Consider your tweets

• Engage in conversation

• Use and follow #tags

• Link to new developments and interests

• Amplify - Retweet

Job Search• www.tweetmyjobs.com• www.twitterjobsearch.com• @graduatejobsuk

Page 18: Using social media to assist your applications

www.le.ac.uk/careers

How to engage with Social Media

Twitter

• Networking

• Share ideas

• Job Search

Facebook

• Social

• Large companies have Fan Pages

LinkedIn

• More professional

• Digital CV and achievements

• Large number of companies and groups of similar interests

Page 19: Using social media to assist your applications

www.le.ac.uk/careers

“In three to five years time I would expect not to be looking at CVs and doing most of my recruiting online using LinkedIn”

Graduate Recruiter – Accenture

http://www.thesocialbizbuzz.com/blog/2011/09/the-lowdown-on-linkedin/

Page 20: Using social media to assist your applications

www.le.ac.uk/careers

Get the most out of LinkedIn• Create a full Profile

– Keep it up-to-date

• Get Recommendations

• Use Updates

• Make Connections

– Personalised

• Research Employers

– “Follow” for news and jobs

Page 21: Using social media to assist your applications

www.le.ac.uk/careers

New player in the game• Circles make sharing more private

• Ability to follow all

• Integration with other popular Google tools

Page 22: Using social media to assist your applications

www.le.ac.uk/careers

New player in the game

Page 23: Using social media to assist your applications

www.le.ac.uk/careers

New player in the game• Circles make sharing more private

• Ability to follow all

• Integration with other popular Google tools

Corporate pages Job Search sites

Page 24: Using social media to assist your applications

www.le.ac.uk/careers

Google+“Google Plus is definitely useful for personal branding, it combines the best of Twitter and LinkedIn and possibly even Facebook. You are able to be picked up in Google searches, to show off a public profile full with information about what you do, content shared and even links to your site, blog and other places.”

http://jorgensundberg.net/content/10-personal-branding-ideas-google-plus

Page 25: Using social media to assist your applications

www.le.ac.uk/careers

More in-depth reflection and writing• Blogs enable you to write

longer, more in-depth reflections into activities you engage in

• Can share via Social Media

• Help with applying for jobs or right business documents

Wordpress

Blogger

Posterous

http://mjmobbs.com

Page 26: Using social media to assist your applications

www.le.ac.uk/careers

Netiquette and manage your networks• Build a positive

presence

• Expand your network and make connections

• Build relationships over time

• Be sincere

• Decide on boundaries

Page 27: Using social media to assist your applications

www.le.ac.uk/careers

Digital Footprint

Google Yourself!

kgbpeople.com

Page 28: Using social media to assist your applications

www.le.ac.uk/careers

Protecting Yourself• Keep it private

• Check your Social Network Privacy Settings

Do you want employer, lecturers, colleague, your mum to see it?

Page 29: Using social media to assist your applications

www.le.ac.uk/careers

Promoting yourselfLink your sites together

Matthew MobbsLearning Technologist Careers ServiceUniversity of LeicesterLE1 7RH

e: [email protected]: mjmobbs.comTwitter: @mjmobbsLinkedIn: http://uk.linkedin.com/pub/matthew-mobbs/7/381/48b

Add selected link to your:

• CV

• Email signature

Page 30: Using social media to assist your applications

www.le.ac.uk/careers

Now Consider…How you will…• Keep up-to-date with developments in the area you

want to work?

• Network with employers?

• Gain an insight into recruitment process?

• Find jobs?

• Promote yourself as a brand?

Make an Action Plan

Page 31: Using social media to assist your applications

www.le.ac.uk/careers

Consider…How do you…

Profile

Keep up to date

Find out about Employers/Business

Partners

EmployerProfiles

GroupsNetworking

Personal Brand/Identity

Personal Brand/Identity

Find jobs

Find jobs

Keep up to date

Networking

Find out about Employers/Business

Partners

Page 32: Using social media to assist your applications

www.le.ac.uk/careers

Thank-youAll the resources: http://goo.gl/k9e7c

@mjmobbs

Matthew Mobbs

Matthew Mobbs

[email protected]

facebook.com/uolcs

@uolcs

Careers Service, University of Leicester

mjmobbs.com


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