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Gerrit van DeventerSocial Media Coach and
Marketing Strategy Consultant
PSA East - 25 March 2010
“Using Social Media to promote your name, brand
and message”
Networking
Promoting
Advertising
Today's Objectives
• Social Networking Etiquette
• The Right Tools For You & Your Audiences• Using Social Media
Social Networks
Why facebook
Inside facebook Categories
• Inside facebook
• Inside Gaming
• App Data
• Page DataSource: www.insidefacebook.com
facebook Marketing
• Reports• Applications• Games• Events• Adverts
Source: www.insidefacebook.com
facebook’s own Fan Page
• Latest updates • Customer services• Q & A
Source: facebook Page
facebook User Statistics
• 400 million active users• 1 million mobile users• 35 million status updates /day • 5 billion photos uploaded / month• 3.5 million events / month• 20 million people join Pages / day• 70% of users is outside USA
Average User Stats• 130 friends• Active for 55 min per day • Participates in 3 events Source: facebook Page (“Resources” Tab)
facebook Growth during Jan 2010
• 13 – 17 (47%f 28%m)• 18 – 25 (31%f 52%m)• 26 – 34 (49%f 18%m)• 35 – 44 (37%f 42%m)• 45 – 54 (12%f 8%m)• 55 – 65 (16%f 36%m)
Source: www.insidefacebook.com
facebook Users by Age Group 2/1/2009
• 13 – 17 (12%)• 18 – 25 (43%)• 26 – 34 (23%)• 35 – 44 (14%)• 45 – 54 (5%)• 54 – 65 (3%)
Source: www.insidefacebook.com/facebook-global-market-monitor/
facebook Features
• Comments• Share• Stream Stories• Live Feed• Recent Friend Activity• Social Filtering• Single Sign On• Personalized Experience
facebook Category's
• Blogs & Bloggers• Desktop Applications• Devices• Entertainment• Events• Influencers• iPhone Apps• News• Reviews• Videos
Members Log in
Facebook Connect
twitdom.com
thetwitcleaner.com
truetwit.com
Thanks 4 Listening
http://bit.ly/a559vV
http://bit.ly/c964pI