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When do we talk about mental health?
Usually when there is a crisis, such as a shooting or other violence, or when
someone has harmed or killed himself.
The Facts About Mental Illness and Violence
• FACT: People with mental illness are responsible for no more than 5 percent of violent acts in America.
• FACT: People living with mental illness are more often the victims, not perpetrators, of violence.
--National Institute of Mental Health
Stigma and Discrimination
• Difficulty renting an apartment
• Discrimination in employment
• Unfair treatment in education
• Isolation from friends and family
Mental Health Stigma in California
• How willing would you be to accept a person with a mental illness as…– A co-worker? 41%– A next-door neighbor? 41%– A job applicant? 29%– A tenant? 31%– A friend? 63%– A family member? 75%
Field Research Corp., June 2012Adult Decision-Makers 25+
Barriers to Seeking Help
• Stigma• Concern about loss of job or social standing• Stereotypes• Lack of information• Fear• Mistrust• Cultural norms
How can we use social media for mental health?
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Marketing is dead.We need to create
movements instead. -Kevin Roberts
Worldwide CEO of Saatchi & Saatchi
Photo: http://www.flickr.com/photos/yukatafish/2616061290/
Step-by-Step Strategy
1. Goals/Objectives
2. Priority Audiences
3. Capacity
4. Tools and Tactics
5. Measure and Evaluate
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Tips for Social Media Content
• Share resources, tips, news, encouragement• Link to reliable sources.• Check links before passing them along.• Avoid sharing stories that imply mental
illness often causes violence.• Positive stories of hope and recovery are
powerful.• Social interactions reduce stigma.
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Language Matters
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Introducing Generation Next…
Competition awarding three $4000 Cash Prizes: Film/TV, Journalism, & Social Media
Recognition at the 2014 PRISM Awards ceremony
Mentoring sessions with industry professionals and mental health experts
A collaborative program with Active Minds, a mental health organization led by college students
Curricular resources for faculty and students