RI Convention, Bangkok, ThailandRI Convention, Bangkok, Thailand

Using Social Media to Strengthen Your Club

7 May 2012

@rotary #ricon12www.facebook.com/rotary

www.rotary.org/socialnetworking

Presentation available on www.slideshare.net/Rotary_International

Moderator Antoinette Moderator Antoinette TuscanoTuscano

Works at RI, six years 20 years in communication More than 13 years in online

communication Four years in social media

John BorstJohn Borst

Retired director of education, 1996 Took blog “Tomorrow’s Trust” to top 1% of

all blogs, 2006--2010. Took “Communities in Bloom-Dryden” blog

to #3 CiB site in Canada, 2009 -- 2010 Joined Rotary Club of Dryden in December

2009 – est. ClubRunner website Jan. 2010 Communications director D5550 July 2011

– June 2014 – updated Dist. CR site Nov. 2010

Simone Carot CollinsSimone Carot Collins

Rotary Club of Freshwater BayDistrict 9455, Australia

Founder of the Rotarians on Social Networks Fellowship (ROSNF)

Melissa WardMelissa Ward• District Governor-elect of

District 7190, located in NY, USA

• Melissa is a thought leader in social media marketing

• Owner of NewWard Development, LLC™ which focuses on social media planning and implementation and training, website development and marketing.

• Favorite Rotary Moment: a baseball game during a mission in Zimbabwe

Using Social Media to Using Social Media to Strengthen Your ClubStrengthen Your Club

Social media is a fancy way to describe the billions of conversations people are having online 24/7.

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There are millions of reasons to be on social networks. There are

800 million Facebook users, and it’s the No. 3 site visited by users 65 and older

150 million LinkedIn users

127 million Twitter users

Using Social Media to Using Social Media to Strengthen Your ClubStrengthen Your Club

Through social networks you can

Listen to what’s going on in your community and with friends and family Spread awareness of Rotary Amplify messages Connect to your community and potential Rotarians

Using Social Media to Strengthen Using Social Media to Strengthen Your ClubYour Club

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Add value Comment on blogs or news stories

Interact on Facebook/LinkedIn

Tweet projects/activities

Upload images or videos

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Rotary’s social media goals

1) Strengthen the Rotary brand

Showing Rotary as world-class humanitarian and social service organization helps membership and fundraising for all involved in Rotary.

Using Social Media to Using Social Media to Strengthen Your ClubStrengthen Your Club

Rotary’s social media goals2) Connect

This helps

Listen to what Rotarians are saying Connect Rotarians to resources Connect Rotarians to what other Rotarians are doing worldwide

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Rotary’s social media goals

3) Collaborate and co-create

This can help us develop more meaningful and engaging resources Create the Rotary message to spread it around the world.

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RI on social mediaThe three main sites areFacebookTwitterLinkedIn

What’s new?Rotary VoicesProject Showcase

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Rotary’s newest tool for collaboration is Rotary Showcase.

It will allow us to show the global reach of Rotary.

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http://map.rotary.org/en/project/pages/project_showcase.aspx

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Rotary Showcase has Facebook updates to show that you have an active club.

See a demo in a kiosk in the HOF

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Rotary Voices: http://blog.rotary.org/

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Purpose for Rotary Voices

To help people understand and relate to Rotary by telling compelling stories related to polio eradication and the six areas of focus.

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www.facebook.com/rotary -- 173,000 likes

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Twitter.com/rotary

136,000 followers

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Join the convention conversation using hashtag #ricon12

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LinkedIn – 27,000 members

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Our global reach -- During the week of World Polio Day, 24 October 2011, Rotary and World Polio Day were mentioned together 803 times.

In other words, Rotary was mentioned in nearly 25% of all World Polio Day conversations

UNICEF and Gates Foundation trailed Rotary significantly

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Before you start, askWhy do you need a presence on social media?How does it fit with your communications/public relations plan?Who is your audience?What experience do you want your visitors to have?What are your resources of time and abilities?

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Look at what other clubs/districts are doing

Update your page regularly Designate more than one

moderator Look professional. Use spell check

and the Rotary emblem correctly.

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Webinars

Try free webinars about social media at www.rotary.org/webinars.

Look under the archived tab for past social media webinars.

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Global Outlook’s social media guide

Panelist John Borst

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Social media is open, inclusive, listening, giving Blogs – the granddaddy of social media; 10 years – over 1 billion blogs, one of the big three content domains, citizen journalism LinkedIn -- largest professional network on the Internet with more than 150 million members following over 1.9 million companies  Pinterest – the newbie, now #3 after FB and Twitter. Pictures, pictures and more pictures

Using Social Media to Using Social Media to Strengthen Your Club Strengthen Your Club

BlogsNow a mainstream content source along with newsletters/papers and websites.Three main types

Informative stories

Opinion pieces – editorial & op ed.

Discussion initiators Sources – Content Management System (CMS)

WordPress

Blogger by Google Uses – Tie to website; DG’s story blog; use as inexpensive website; use as aggregator

Using Social Media to Strengthen Using Social Media to Strengthen Your Club Your Club

Why you should join LinkedIn! Advance your career

Discuss & learn about Rotary & Rotarian’s ideas

Only social media where B2B occurs

Post detail C.V./resume – include Rotary role Participate in Rotary discussion groups (also social media-related groups)

Official Rotary International Group

Future Vision Pilot Group

Rotary Leadership Institute

ClubRunner Users Group

Rotary E-clubs

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Pinterest Think of it as content curation using pictures Create a series of boards on which you pin pictures Link automatically to Facebook page Creates pintweet shortened URL & tweet Use third-party apps to extend options & gather data -- Repinly, Pinstamatic , Pinaquote, Snapito

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For social media, remember You are a publisher, not a marketer Content still rules (jeffbullas.com) Are you a member of Generation C Learn = study the field (CU, UX, B2C) Measure your success You are in a marathon Think mobile You are the face of Rotary

Panelist Simone Carot Panelist Simone Carot CollinsCollins

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FacebookYOU are the best PR for your club

Tell your own Rotary story on your own profile to your extended network

Use status updates to share what you have enjoyed or something that you are looking forward to

Share photos/videos of your participation in Rotary

Consider adding a Rotary emblem to your profile or cover photo

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Facebook page (not profile) for official club presence

Select a cover photo that showcases a project or diversity of membership

Use photos and videos to convey the variety of what you offer

Pin important news and use milestones

Use events to attract additional people to your activities

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SlideShare

Upload your bulletin and presentations to SlideShare

Can embed them in Facebook and your club website

Don't include personal contact info!

Seek permission before including photos, especially of children

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TwitterTwitter is great for real-time news

You can link your Twitter account to your Facebook page so that you only need to enter news in one place

Journalists watch Twitter for news

Use hashtags # to help people find a particular item of interest (eg, event)

Do check for and respond to personal messages

Panelist Melissa Ward

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How to create a Facebook page

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Club pages

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Creating a circle

Like other club & district pages

Repost info from club pages

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Mobile

Phones and tablets have apps that work with most social networks

Easy to stay connected Useful for monitoring

profiles

YouTube

Connected to RI channel

Favorite videos

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Flickr for photo sharing

Share your convention photos at http://www.flickr.com/groups/riconvention/.

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Use RI’s free photos on rotary.org

Social media resourcesSocial media resources

Convention presentations -- http://www.slideshare.net/Rotary_International

Rotarians on Social Networks Fellowship -- http://rosnf.net RI’s official social networking sites --

www.rotary.org/socialnetworking Rotary Images – www.rotary.org/images Official Rotary graphics – www.rotary.org/graphics Social media tips for clubs --

www.rotary.org/en/MediaAndNews/News/Pages/110509_news_socialmediatips.aspx

Rotary’s blog, Rotary Voices -- http://blog.rotary.org/ Project Showcase --

http://map.rotary.org/en/project/pages/project_showcase.aspx RI on Pinterest -- http://pinterest.com/rotary/ RI webinars -- www.rotary.org/webinars

Social media resourcesSocial media resources Convention presentations --

http://www.slideshare.net/Rotary_International/ Facebook Causes -- www.facebook.com/causes General Facebook help -- www.facebook.com/help Facebook safely tips -- www.facebook.com/fbsafety Facebook custom username -- https://www.facebook.com/username/ Rotary videos on Vimeo -- http://vimeo.com/rotary A Rotarian’s Guide to Social Media --

http://www.rotary.org/RIdocuments/en_pdf/global_outlook_1011_en.pdf

Archived issues of The Rotarian on Google Books -- http://books.google.com/books/about/The_Rotarian.html?id=vzQEAAAAMBAJ

RI on Google+ -- https://plus.google.com/u/0/s/Rotary%20International#103220154881031144795/posts

Questions?Questions?