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Using Social Networking to Promote Your Business

Date post:20-Dec-2014
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Description:
These are the slides from the Dec. 2 webinar.
Transcript:
  • 1. Using Social Networking to Promote Your Business

2. what is social networking?
Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
3. marketing 1.0
4. marketing 2.0
5. who is online?
62% are
25-54
years old
6. plan
Plan THEN act
Incorporate into existing marketing efforts
Define goals and objectives
Target market
Action to take
Budget
Resources
7. plan
Measure results
Goals
Costs
ROI
Revise
8. its all about
Relationships,
Relationships,
Relationships!
9. tips & techniques

  • Dont be one-dimensional

10. Be a resource AND ask questions 11. 90/10 rule 12. Dont let people forget you 13. Be responsive AND say Thank You! 14. Grammar, spelling and punctuation DO count! 15. Do not ever lie, swear, tell bad jokes and so on 16. Do not ever post something you dont want someone else to see

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