Date post: | 12-Jul-2015 |
Category: |
Business |
Upload: | kickofflabsmarketing |
View: | 1,680 times |
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How to supercharge your conversion rate
with a Viral Boost Josh Ledgard - Founder - KickoffLabs
Harrys Launch Campaign “You signed up… now tell your friends…”
The second conversion, their referrals, become the boost!
Robinhood.io Launch
“You signed up… now tell your friends and get in early!”
One: Nail the First conversion Traffic > Pitch > Incentive
Two: Say Thank You On Page In Email
Three: Request Second CTA ASAP
Four: Follow-up in Email
Five: Offer Amazing Incentives
Make rewards achievable
Make sharing worth it
Four: Offer amazing incentives
Viral Sharing Reward Examples
● Get 3 and you are in… ● Move up in line… ● Most referrals wins… ● Prize levels at 3, 5, 10, 50… ● Sign up 5 friends and get...
Six: Follow up with influencers
Seven: Push on existing audience Send regular reminder emails throughout the campaign “You signed up… that’s great… did you know if you got some friends signed up too…”
Tips Viral doesn’t have to mean a hockey stick… just a boost. Every campaign could use a boost - even webinars :)
Steps: Recap 1. Nail the first conversion 2. Say thank you! 3. Request a second CTA ASAP 4. Offer Amazing Incentives 5. Follow up to encourage influencers 6. Engage with non-sharers regularly 7. Keep your audience informed
Go supercharge your conversion rate
with a Viral Boost