Using Social to Humanize the Brand

@DaveKerpen, CEO @LikeableMediaAuthor of @LikeableBook#Likeable #ommaglobal

My Story

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With humans and technology, anyone can build a likeable brand.

Key Take-Aways

1 In a social media world, humanized brands are more important than ever.

2 Technology can help to scale human engagement.

3

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Transparency Requires A Human Understanding

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Transparency Requires A Human Understanding

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Your Brand Is More Than A Logo

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Meaningful Engagement Cannot Be Mechanical

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Always Be Listening…

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….And Responding

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Establish Your Brand’s Voice

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Every Brand Has A Story To Tell

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Surprise & Delight Your Loyal Fans

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Technology’s Role: Tools That Help

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Gain Insights

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Manage Your Content

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The Vision Of The Buzz Builder Program

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Or Have Your Fans Do The Work

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Building A Likeable Brand

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A Likeable Brand

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Thank You!Questions/Comments?

Grand Prize!

@DaveKerpen@LikeableMedia@LikeableBook

dave@likeable.comFB.com/LikeableMedia